Neural correlates of sensory‐enabling presentation: An fMRI study of image zooming and rotation video effects on online apparel shopping

For experience products, such as apparel, sensory‐enabling presentations that provide a sense of tactile experience have been suggested as an effective strategy to reduce perceived risk and increase the likelihood of a pleasurable shopping experience. Using functional Magnetic Resonance Imaging (fMRI), we investigated whether sensory‐enabling presentations, specifically, image zooming and rotation videos, would evoke different cognitive and affective brain functions during product evaluation and purchase decision processes. The results suggested that whereas image zooming may evoke more visual perception in the product evaluation process, the rotation view evokes more mental imagery, pleasure, and reward anticipation during the purchase decision process. Copyright © 2014 John Wiley & Sons, Ltd.     

An exploration of the Indian mindset

Eight hundred and twenty-nine adults, drawn from 12 locations in all four parts of India, participated in a study that explored the joint effects of Indians’ discrepant mindset, context sensitivity, and quality of environment on their modes of behavior. Respondents also predicted how a person is likely to change his behavior when the conditions in which he works change from disabling to enabling. The findings showed that the two most dominant modes of behavior-self-serving calculative and achieving high positive goal — coexisted, but were differently caused. Context sensitivity facilitated both modes of behavior; but adequate infrastructure and friendly and helpful people in the neighborhood encouraged only achieving high positive goal behavior. On the contrary, duplicity in professing desirable but acting under realistic compulsions, poor quality of environment, and low levels of development were conducive to self-serving calculative behavior. As a situation changed from disabling to enabling, a person was likely to shift towards more positive behavior.     

Views of Employee Participation, Higher Order Needs, Altruism, Pride in Craftsmanship, and Collectivism: Implications for Organizational Practice and Public Policy

Using a sample of 749 individuals, we examine the correlation of views of employee participation and higher order needs, altruism, pride in craftsmanship, and collectivism. Structural equation modeling (accounting for measurement errors) shows that views of employee participation are correlated positively with higher order needs, altruism, pride in craftsmanship, and collectivism. Our model also shows equivalency across 3 different age groups. Implications of our results for organizational practice and public policy are discussed.     

Factors Facilitating and Impeding Growth of Psychology in South Asia with Special Reference to India

The growth of psychology in South Asian countries has been impeded by the lack of intellectual climate, scarcity of resources, and poor professional support. These proximate factors are embedded in a socio-cultural milieu of pervasive poverty, collectivism, and centralized control of resources. The cultural factors get a free hand because of the inappropriate nature of Western psychology, which is being transplanted as a greenhouse plant. Psychologists can come out of this greenhouse and develop an appropriate science by addressing societal problems from indigenous perspectives. If they do so, the same cultural factors would either facilitate the growth of psychology or be contained to a great extent.     

Customizable Ethics Settings for Building Resilience and Narrowing the Responsibility Gap: Case Studies in the Socio-Ethical Engineering of Autonomous Systems

Science and Engineering Ethics - Ethics settings allow for morally significant decisions made by humans to be programmed into autonomous machines, such as autonomous vehicles or autonomous weapons....     

Psychological Acculturation of Ethnic Minorities Into White Anglo American Culture: Consequences and Predictors1

The United States is comprised of a patchwork of ethnic groups. To varying degrees, such groups have become acculturated into the White Anglo American culture. Our study is an attempt to examine the consequences and predictors of psychological acculturation. The data were taken from 320 students attending a large state university on the West Coast of the United States. Our results show that grade point average (GPA) and income earned were positively related to psychological acculturation. Religion, ethnicity, age of entry to the United States, enrollment in a graduate program, and self‐esteem affected psychological acculturation. The implications of the results are discussed.     

Normative predictions of collectivist‐individualist intentions and behaviour of Indians

Five hundred and thirty‐four college students, drawn from five distantly located cities in India that varied in affluence and infrastructural facilities, participated in a study designed to understand their normative predictions about people's responses to 20 situations. The responses consisted of five combinations: collectivist behaviour with collectivist intention (CC), individualist behaviour with individualist intention (II), collectivist behaviour with individualist intention to behave subsequently in an individualist way or to serve individualist intention (CI), individualist behaviour with collectivist intention to behave subsequently in a collectivist way or to serve a collectivist purpose (IC), and a mix of collectivist and individualist intention and behaviour (C&I). The findings indicated that the situations involving family members were reported to induce collectivism in behaviour as well as intentions. However, compelling personal needs were believed to lead to serve individualist interests, but by adopting collectivist behaviour. Further, collectives, compared to individuals, were reported to behave in collectivist way. Even when collectives behaved in individualist fashion, the ultimate aim was conjectured to serve a collectivist purpose. Females, like males, were perceived to meet compelling individual needs by resorting to collectivist behaviour. In less compelling matters that are less salient to their gender role, females were reported to remain collectivist in their behaviour as well as intentions. More affluent places with better infrastructure are believed to manifest either a mix of collectivist and individualist behaviour and intentions or a response pattern that enables individualist interests to be served through collectivist behaviour. A clear individualist pattern of behaviour and intention was rarely predicted to occur. The changing socioeconomic scenario has probably induced a shift towards cultivating individualist intentions that are still realized through collectivist behaviour. With the rate of change accelerating further, individualism is likely to get stronger, particularly in more affluent areas with better infrastructure. However, the combinations of collectivist and individualist behaviour and intentions are likely to remain complex.     

Context Sensitivity and Balancing in Indian Organizational Behaviour

This paper attempts to explain Indian organizational behaviour with the help of two interrelated concepts: context sensitivity and balancing. Context sensitivity pertains to beliefs about person (patra), time (kal), and ecological (desh) components of the environment. Balancing is a behavioural disposition to avoid extremes and to integrate or accommodate diverse considerations. Traditional systems such as Hindu religion, caste as a form of social stratification, and agricultural mode of production have interacted with foreign invasions and alien rules to give rise to several sociocultural characteristics: (1) group embeddedness and hierarchy while relating to people (patra), (2) uncertainty about future and the resultant short-term perspective while relating to time (kal), and (3) scarcity of resources, deficient infrastructural facilities, and poverty syndrome while relating to ecology (desh). Rapid industrialization and the transplant of Western technology and work forms in the last three decades have added individualistic values and Western management practices. While responding to the three components of the environment, people exhibit both a primary expresive mode that is traditional in nature and a secondary expressive mode that is acquired as a result of the transplantation of the Western management system onto a traditional core. Superior-subordinate relationships, work behaviour, and management practices reflect both the primary and secondary modes in varying degrees.