On the control of visual word recognition: Changing routes versus changing deadlines

Two different accounts have been proposed to explain the fact that (1) an effect of word frequency is present when readers of transparent orthographies read only words aloud and (2) the effect of word frequency is eliminated when subjects name words and nonwords mixed together in a single block. In the route-shifting account, subjects shift from using a lexical route that can read only words to using a nonlexical route that can read both words and nonwords via the use of sublexical spelling-sound correspondences (hence, no word frequency effect). The essence of the second, time criterion account is that the elimination of the word frequency effect is determined by the speed with which the nonwords are processed, because subjects attempt to homogenize the point in time at which they release an articulation. These two different accounts are pitted against each other in a series of naming experiments utilizing the transparent Turkish orthography. A word frequency effect persists even when words and nonwords are mixed together, provided that nonword sets are matched so as to be named as quickly as the high-frequency words and as slowly as the low-frequency words, respectively. This result is argued to be consistent with the time criterion account, but not with the unadorned route-shifting account.     

Motivation to Manage in China and Hong Kong: A Gender Comparison of Managers

Although women comprise an important part of the labor force in Hong Kong and the People's Republic of China (PRC), they remain underrepresented and underutilized in managerial positions. This study investigates the applicability of role motivation theory in the Chinese culture and examines if lack of motivation to manage is a potential explanation for this underrepresentation. Data were collected from 127 Hong Kong (68 men and 59 women) and 175 mainland Chinese (128 men and 47 women) managers. As expected, Hong Kong managers possess significantly higher levels of motivation to manage than do their PRC counterparts. There are, however, no significant gender-based differences in levels of motivation to manage in either Hong Kong or the PRC. Lack of motivation to manage does not appear to contribute to the underutilization of Chinese women in management in Hong Kong and mainland China.     

Research Report: Students' knowledge of abnormal psychology

The present study aims to compare whether final year psychology students (n = 26) could answer more items on a multiple choice questionnaire (MCQ) correctly on abnormal psychology than prospective psychology candidates (n = 77) and final year engineering students (n = 26). The three groups of students completed MCQs in five different fields of abnormal psychology namely; eating disorders, schizophrenia, anxiety disorders and depression, sexual disorders, and personality and compulsive disorders, respectively. They were also asked to indicate their confidence level in relation to the accuracy of the answers they had given. The results showed that final year psychology students scored higher on levels of accuracy, as well as confidence on all measures compared to the two other groups. On the subject of sexual disorders, engineering students scored higher than prospective psychology students. Implications of the present findings are discussed.     

Attitude Change Toward Animal Experimentation in an Academic Setting

Social values theory was used to examine how parents make decisions for their adolescent children. Social values theory states that decision making for others is based on the social value of an action, leading to a norm for how to decide for others, whereas self decisions are influenced by a number of additional factors. Consistent with a risk-aversion norm, in hypothetical health and safety scenarios parents made more risk-averse decisions for their adolescent children than for themselves. Further, the level of risk and inconvenience affected self decisions more than decisions for one's child. A second study showed that the norm was stronger for decisions for one's child than for oneself and more related to parents’ decisions for their child than for themselves. In sum, parents’ decisions for their children seem to be largely determined by a norm stating how they are supposed to decide, at least in the domain of health and safety. Implications for both the judgment and decision making and parenting literatures are discussed.     

A community led approach to delivery of the Parents Plus Children's Programme for the parents of children aged 6–11

Childhood internalising and externalising disorders tend to persist when left untreated and place affected individuals at higher risk of compromised outcomes. The social costs include school dropout, unemployment, family breakdown and substance abuse. Effective preventive interventions require a public health approach. The aim of this experimental study was to evaluate the effectiveness of the Parents Plus Children's Programme (PPCP) delivered in community and school contexts by frontline professionals from diverse backgrounds. Participating parents with children aged 6 to 11 were randomly assigned to a Treatment Group (n = 44) or a no treatment Control Group (n = 31). The efficacy of training was assessed using self-report questionnaires completed by participants in both Treatment and Control groups. Significant post treatment improvements were recorded on measures of parenting-related stress, child problem behaviour and parent satisfaction with medium to large effect sizes. Treatment group results were maintained at six-month follow-up. These results support the efficacy of the PPCP as a community led intervention with potential to prevent and interrupt child behaviour problems through supported parenting practice, before problems become critical and entrenched.     

Children's memory for television advertising: effects of programme–advertisement congruency

The effects of the surrounding programme environment and level of involvement upon children's memory (year 6 primary school, mean age 11.1, SD = 0.4, 48 boys and 69 girls) for television advertisements was examined by manipulating the degree of congruency between the production genre of the programme and the advertisements embedded within it. In Experiment One (n = 56) the ad‐break comprised either all cartoons (n = 4) or all non‐cartoons (n = 4). In Experiment Two (n = 61) cartoon and non‐cartoon advertisements were equally represented in each ad‐break. After viewing, participants provided evaluative ratings of the programme and completed memory tests for advertisements, using prompted recall and brand‐recognition tasks. Memory performance overall was better for cartoon advertisements than for non‐cartoon advertisements, with the latter being poorly remembered when presented in the non‐cartoon programme. In Experiment Two, the programme had no effect on overall recall of advertising, but was related to brand recognition, which was better for advertisements placed in the cartoon programme. Free recall of non‐cartoon advertisements was best when placed in the cartoon programme, while free recall only of cartoon advertisements was best when placed in the non‐cartoon programme. The measures of audience involvement (programme ratings) did not show any significant correlation with memory for advertising. Copyright © 2002 John Wiley & Sons, Ltd.     

Memory for words as a function of spelling transparency

The authors investigated the impact of spelling transparency on memory for words written in Persian orthography. Adult Persian university students (N = 212) performed in a memory recall experiment on 160 monosyllabic words printed on 8 cards (20 on each card) manipulated for spelling transparency, frequency, and imageability. Each card was presented randomly to the participants and they were asked to read the words aloud as quickly as possible. After reading each card, the participants were asked to engage in a digital addition task for 20 s (as a distracter), which was immediately followed by a request to write down as many words as possible from the cards in 40 s. No significant difference was found in the time to name aloud the opaque and transparent words, whereas on the memory recall task there were main effects for spelling, frequency, and imageability and significant 2-way and 3-way interactions. The effects were greatest for transparent spellings when they were of high frequency and high imageability or low frequency and low imageability. The implications of these findings are discussed.