Automatic processes in lexical access and spreading activation.

The semantic priming effect can be reduced or eliminated depending on how the prime word is processed. The experiments reported here investigate this prime task effect. Two experiments used identity and semantic priming tasks to determine whether the prime word is encoded at a lexical level under letter-search conditions. When the prime task was naming, both identity and semantic priming occurred; however, when a letter-search task was performed on the prime word, only identity priming occurred, thus supporting the argument that the search task affects activation of semantic associates rather than lexical access of the prime word. Another experiment demonstrated that this identity priming was the result of lexical processes rather than of letter-by-letter priming. A cross-modal priming technique demonstrated that the letter-search prime task does not actively suppress activation of semantic associates. The implications of these results for automaticity and for proposed mechanisms of priming are discussed.     

Is three greater than five: The relation between physical and semantic size in comparison tasks

In this study, subjects were asked to judge which of two digits (e.g., 3 5) was larger either in physical or in numerical size. Reaction times were facilitated when the irrelevant dimension was congruent with the relevant dimension and were inhibited when the two were incongruent (size congruity effect). Although judgments based on physical size were faster, their speed was affected by the numerical distance between the members of the digit pair, indicating that numerical distance is automatically computed even when it is irrelevant to the comparative judgment being required by the task. This finding argues for parallel processing of physical and semantic information in this task.     

Competition between endogenous and exogenous orienting of visual attention

The relation between reflexive and voluntary orienting of visual attention was investigated with 4 experiments: a simple detection task, a localization task, a saccade toward the target task, and a target identification task in which discrimination difficulty was manipulated. Endogenous and exogenous orienting cues were presented in each trial and their validity was manipulated orthogonally to examine whether attention mechanisms are mediated by separate systems and whether they have additive and independent effects on visual detection and discrimination. The results showed that each orienting mechanism developed its typical and independent effect in every case except for the difficult identification task. A theoretical framework for understanding the relationship between endogenous and exogenous orienting of attention is proposed, tested, and confirmed.     

Auditory imagery from musical notation in expert musicians

Anecdotal evidence has suggested that musical notation can trigger auditory images. Expert musicians silently read scores containing well-known themes embedded into the notation of an embellished phrase and judged if a tune heard aloud thereafter was the original theme (i.e., melodic target) or not (i.e., melodic lure). Three experiments were conducted employing four score-reading conditions: normal nondistracted reading, concurrent rhythmic distraction, phonatory interference, and obstruction by auditory stimuli. The findings demonstrate that phonatory interference impaired recognition of original themes more than did the other conditions. We propose that notational audiation is the silent reading of musical notation resulting in auditory imagery. The research suggests that it also elicits kinesthetic-like phonatory processes.     

Is there a “strength effect” in automatic semantic priming?

According to spreading activation models of automatic priming, highly related associates should yield stronger priming effects than weakly related associates. The strength of relations is usually based on word association norms. However, this strength effect has been found in some studies but not in others. The present study suggests that one factor that might be responsible for this inconsistency is whether the weak associate is the primary or nonprimary response in the word association norms This possibility was explored by comparing priming effects of weak nonprimary and primary associates with those of strong primary associates. Comparable priming effects were found for the strong and weak primary associates whereas the weak nonprimary associates did not yield any priming effects. These results were obtained both in paired (Experiment 1) and single (Experiment 2) presentation priming procedures. Thus, the rank of the associate is an important factor in predicting the magnitude of the priming effect.     

Interactions between color and word processing in a flanker task

To examine interactions between color and word attributes, participants responded, either manually or vocally, to a central target (color patch or word) flanked by a Stroop stimulus. Color and word attributes of the flanker affected both vocal and manual responding to color patches. Color and word flankers also affected manual responding to word targets, but only word flanker affected vocal responding to word targets. These results are not consistent with models (e.g., translational models) of Stroop tasks, which posit that interactions between colors and words occur only when vocal responding is required.     

Effects of non-symbolic numerical information suggest the existence of magnitude-space synesthesia

In number-space synesthesia, numbers are visualized in spatially defined arrays. In a recent study (Gertner et al. in Cortex, doi: 10.1016/j.cortex.2012.03.019 , 2012), we found that the size congruency effect (SiCE) for physical judgments (i.e., comparing numbers' physical sizes while ignoring their numerical values, for example, 8) was modulated by the spatial position of the presented numbers. Surprisingly, we found that the neutral condition, which is comprise solely of physical sizes (e.g., 3), was affected as well. This pattern gave rise to the idea that number-space synesthesia might entail not only discrete, ordered, meaningful symbols (i.e., Arabic numbers) but also continuous non-symbolic magnitudes (i.e., sizes, length, luminance, etc.). We tested this idea by assessing the performance of two number-space synesthetes and 12 matched controls in 3 comparative judgment tasks involving symbolic and non-symbolic stimuli: (1) Arabic numbers, (2) dot clusters, and (3) sizes of squares. The spatial position of the presented stimuli was manipulated to be compatible or incompatible with respect to the synesthetic number-space perceptions. Results revealed that for synesthetes, but not for controls, non-symbolic magnitudes (dot clusters) as well as symbolic magnitudes (i.e., Arabic numbers) interacted with space. Our study suggests that number-space synesthetes might have a general magnitude-space association that is not restricted to concrete symbolic stimuli. These findings support recent theories on the perception and evaluation of sizes in numerical cognition.