The role of familiarity in implicit memory effects: the case of exemplar activation

The present study investigates how person‐based representations stored in memory can influence subsequent information processing, depending upon subjective states during recollection of those representations. The experiment consisted of two phases. In the first phase, participants incidentally learned the gender category membership of various exemplars. Exemplars were presented in the form of forename–surname associations. In the second phase, the same surnames were used as primes in a name‐completion task. Results showed that the influence of the primes differed in relation to the exemplars' status in memory, as assessed by a recognition memory task. Only when the surnames looked familiar, but were not identifiable, an implicit effect of the exemplars' original category membership emerged, selectively influencing gender congruent name‐completions. Results are discussed in terms of attribution processes underlying the importance of the feelings of familiarity, and the need to devote more attention to the study of phenomenological factors in human memory. Copyright © 2000 John Wiley & Sons, Ltd.     

Predicting the Vote: Implicit Attitudes as Predictors of the Future Behavior of Decided and Undecided Voters

Two studies assessed the predictive validity of implicit political attitudes in relation to voting behavior. In Study 1 , we demonstrated the validity of the adopted measure (i.e., the IAT; Greenwald, McGhee, & Schwartz, 1998 ) with a sample of voters who clearly sided with one of the opposing parties. In Study 2 , implicit political preferences were measured in a sample of undecided voters one month before the election, and actual voting behavior was assessed immediately after the election. Results demonstrated that implicit political attitudes were good predictors of future voting behaviors. These findings support the hypothesis of the presence of embryonic attitudes even in the case of those voters who at the explicit and conscious level deny any preference for one of the two opposing candidates.     

Indirect measures as a signal for evaluative change

Implicit and explicit attitudes can be changed by using evaluative learning procedures. In this contribution we investigated an asymmetric effect of order of administration of indirect and direct measures on the detection of evaluative change: A change in explicit attitudes is more likely detected if they are measured after implicit attitudes, whereas these latter change regardless of the order. This effect was demonstrated in two studies (n=270; n=138) using the self-referencing task whereas it was not found in a third study (n=151) that used a supraliminal sequential evaluative conditioning paradigm. In all studies evaluative change was present only for contingency aware participants. We discuss a potential explanation underlying the order of measure effect entailing that, in some circumstances, an indirect measure is not only a measure but also a signal that can be detected through self-perception processes and further elaborated at the propositional level.     

Health Practitioners' Implicit and Explicit Attitudes Toward Drug Addicts Predict Absenteeism and Extra Work

We analyzed the correspondence between implicit and explicit attitudes of health care practitioners working with drug addicts as a function of years of professional experience, and its relation with important organizational outcomes. Consistent with the hypothesis that implicit–explicit attitude inconsistency is unpleasant and people struggle to resolve it, practitioners' implicit–explicit consistency increased with years of experience. Moreover, for practitioners self-reporting positive attitudes, negative implicit attitudes led to increased absenteeism and decreased voluntary extra work. For practitioners self-reporting negative attitudes, positive automatic associations had similar effects. Strengths, limitations, and possible extensions of this research are discussed.     

Predicting the Vote through Implicit and Explicit Attitudes: A Field Research

Using the data collected by Itanes on a sample of the Italian population, representative according to the main sociodemographic variables, we analyzed the relations between voting intention, explicit and implicit political attitudes, and voting behavior. Participants (N = 1,377) were interviewed twice, both before and after the 2006 Italian National Election. The implicit attitudes (measured using the IAT) were substantially as effective as voting intention, and more effective than the explicit attitudes towards the main Italian political leaders, in forecasting the Election official results. When used to predict participants' voting behavior, the IAT added a significant, although slight, power to voting intention and explicit attitude. Inconsistency between explicit and implicit attitudes exerted a negative influence on the probability of having decided one's voting behavior in the preelectoral poll; however, among undecided participants, it did not significantly influence the probability of delaying one's voting decision and that of actually casting a valid vote. Limits and possible developments of this research are discussed.     

Blind and constructive patriotism,national symbols and outgroup attitudes

We examined whether there is a relationship between the different forms patriotism can take (i.e., blind vs. constructive) and different representations of one's own nation. We considered two types of national symbols representing the nation in terms of confrontation between groups (polarized symbols) and as a unique entity (unpolarized symbols). In Study 1 we found that blind patriotism was positively associated with the degree to which individuals perceived their nation through confrontation whereas constructive patriotism was positively associated with the degree to which individuals perceived their nation as unique entity. In Study 2 we tested how the relationship between blind patriotism and outgroup attitudes changed when the nation was defined either through confrontation or as a unique entity. The results emphasize the essential role of the specific meaning associated to the nation when studying patriotism and its relation to outgroup attitudes.     

Implicit ingroup metafavoritism: subtle preference for ingroup members displaying ingroup bias

The current article investigated how individuals evaluate ingroup members displaying either ingroup bias or egalitarian intergroup behaviors. The hypotheses predicted that on explicit responses a preference for the egalitarian ingroup member would emerge; in contrast, on more spontaneous and uncontrolled responses, a preference for the ingroup favoritist would result. Across four studies these hypotheses were confirmed for both minimal groups (Studies 1 and 2) and ethnic groups (Studies 3 and 4). Despite a verbal preference for those who behaved in an egalitarian way, an implicit ingroup metafavoritism was found. Overall, results indicated the presence of dual attitudes in the perception of ingroup members and the strict interconnection between intergroup behaviors and intragroup perception.     

Shades of Sexualization: When Sexualization Becomes Sexual Objectification

Sexualization in mass media is a widespread phenomenon. Although sexualization and sexual objectification are often used as synonymous, they are two different concepts. Across two studies, we investigated how sexualization affects perceptions of women (Study 1) and men (Study 2) as sexual objects. Participants were asked to judge sexual objectification, competence, and sexiness of female and male models portrayed with different degrees of sexualization, namely, as Non-Revealing (dressed), merely Revealing (undressed), and Sexualized Revealing (undressed and provocative). The results of both studies showed that as the level of sexualization increased so did participants’ perceptions of the targets as sexual objects. However, the level of sexualization affected perceived competence and sexiness differently depending on the target’s gender. Male models’ competence decreased as the level of sexualization increased, whereas female models portrayed as merely Revealing and as Sexualized Revealing were judged as equally incompetent. Male targets’ sexiness was not affected by the level of portrayals’ sexualization, whereas Sexualized Revealing portrayals enhanced the perceived sexiness of female targets. Finally, in Study 2, the results showed that male targets in Sexualized Revealing portrayals were judged as less masculine. Our findings suggest that sexualization contributes similarly to the perception of both women and men as sexual objects but affects other variables depending on the target’s gender. Our work extends previous literature and informs us about the consequences that sexualization of men and women have on others’ judgments.     

Perceiving ingroup members who use stereotypes: implicit conformity and similarity

Previous studies have shown that people subtly conform more to ingroup members who use stereotype‐consistent rather than stereotype‐inconsistent information when describing an outgroup member (Castelli, Vanzetto, Sherman, & Arcuri, 2001 ). In the present article, we will address two important issues. First, we will examine whether this subtle conformity toward stereotypers is related to individuals' prejudice level (Study 1). Second, we will examine one of the processes that underlie the perception of ingroup members who use stereotype‐consistent information, hypothesizing that individuals implicitly feel more similar to such sources than to ingroup members who use stereotype‐inconsistent information (Study 2). Both hypotheses were confirmed and results are discussed in terms of the distinction between implicit and explicit attitudes and their implications in the maintenance of social stereotypes. Copyright © 2002 John Wiley & Sons, Ltd.     

On the automatic evaluation of social exemplars

The present article focuses on the automatic evaluation of exemplars whose category membership has been learned in the past. Studies 1 and 2 confirmed the hypothesis that once an exemplar has been encoded as a member of a given group, at a later encounter the evaluation associated with the group will be unintentionally retrieved from memory, even when no perceptual cue indicates the exemplar's category membership. Study 3 extended the results to the domain of in-group/out-group differentiation. In addition. Studies 4 and 5 confirmed the hypothesis that stored evaluations can be retrieved and affect responses even when the semantic information on which the evaluations were originally based is no longer available for retrieval. Finally, Study 6 investigated spontaneous approach-avoidance behavior tendencies. Overall, results demonstrate the pervasive effects of person-based representations, and they are discussed in terms of recent models of person perception and out-group discrimination.