Unconscious preparation: Effects of prime visibility on semantic generalization of task priming

Studies found that subliminal primes can be associated with specific tasks to facilitate task performance, and such learning is highly adaptive and generalizable. Meanwhile, conditioning studies suggest that aversive/reward learning and generalization actually occur at the semantic level. The current study shows that prime–task associations can also be generalized to novel word/neighbour primes from the same semantic category, and this occurs without contingency awareness. Previous studies have counterintuitively suggested that both the learning of task priming and the semantic priming of word neighbours depend on the lack of visibility. Here, we show that semantic generalization indeed depends on reduced visibility, but cannot occur subliminally. The current study shows for the first time that semantic learning and generalization can occur without any emotional or motivational factors, and that semantic priming can occur for arbitrary-linked stimuli in a context completely devoid of semantics.     

Unconscious integration: Current evidence for integrative processing under subliminal conditions

Integrative processing is traditionally believed to be dependent on consciousness. While earlier studies within the last decade reported many types of integration under subliminal conditions (i.e. without perceptual awareness), these findings are widely challenged recently. This review evaluates the current evidence for 10 types of subliminal integration that are widely studied: arithmetic processing, object-context integration, multi-word processing, same-different processing, multisensory integration and 5 different types of associative learning. Potential methodological issues concerning awareness measures are also taken into account. It is concluded that while there is currently no reliable evidence for subliminal integration, this does not necessarily refute ‘unconscious’ integration defined through non-subliminal (e.g. implicit) approaches.