Altering contingencies to facilitate compliance with traffic light systems

The effects of altering light pattern sequences on driver compliance at a busy, urban intersection were explored. The baseline light timing sequences resulted in only 46.8% of drivers stopping at the yellow or red lights. Using an A-B-C design, we altered light pattern sequences that increased the probability of drivers stopping at the signals to 88.8% and 98.8%. These findings indicate that traffic light contingencies have potent effects in influencing driver behaviors at busy intersections. Following completion of the study, the traffic engineer approved the permanence of the light timing pattern that increased traffic rule compliance. Accident data collected before and after the light timing changes indicated a reduction in automobile accidents.     

Part-whole relationships in the processing of small visual patterns

Subjects seem to react to a word faster than they react to a letter within a word. One interpretation is that words are processed holistically; another is that all visual stimuli are processed in terms of components, but that more stimulus information is available for use when the targets are words than when they are letters within words. The results of three experiments indicate that the word or pattern-level advantage occurs even when the stimulus information in the two situations is equated, but if the perceptual arrays cannot be unitized (e.g., consonant sequences), a pattern-level advantage does not occur. In addition, the experiments provide substantial evidence to indicate that if letter arrays cannot be unitized, then they are processed on a componentby-component basis, rather than holistically. Finally, the appropriate definition ofholistic processing is considered.     

Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

Some observations and measurements of the Pulfrich phenomenon

The Pulfrich pendulum was evaluated as a potential screening device for the detection of anomalies of binocular vision. For this purpose, a booth was set up at the Kentucky State Fair (1964) and the general public invited to observe the pendulum and record their responses with the equipment provided. The obtained results indicate that a dichotomy can be achieved between those who have binocular vision and those who do not. However, gradations of binocular vision from poor to good cannot be achieved with the pendulum as presently understood. Contrary to explanatory theory the characteristic shape of the seen pendulum path was asymmetrical following the rule that the path was displaced away from the observer on the side of the filtered eye.     

One-gun-a-month: Measuring public opinion concerning a gun control initiative

State lawmakers in Virginia recently approved a measure to limit to one the number of handguns a person can purchase within a thirty day period. In the months preceding the law's approval, a survey was conducted to measure the level of public support for the proposed initiative. The results of the survey were provided to lawmakers and other high level government officials in an effort to provide policymakers with objective data for gauging support (or non-support) for the proposal. Past public opinion polls which have measured attitudes concerning gun control reveal differences in the levels of support with regard to such factors as individual gun ownership and region of residence. The following research reveals the sentiment of one State's citizenry toward a specific handgun control measure by focusing on how responses varied across selected sub-groups within the sample.     

Instance-based categorization: Automatic versus intentional forms of retrieval

Two experiments are reported which attempt to disentangle the relative contribution of intentional and automatic forms of retrieval to instance-based categorization. A financial decision-making task was used in which subjects had to decide whether a bank would approve loans for a series of applicants. Experiment 1 found that categorization was sensitive to instance-specific knowledge, even when subjects had practiced using a simple rule. L. L. Jacoby’s (1991) process-dissociation procedure was adapted for use in Experiment 2 to infer the relative contribution of intentional and automatic retrieval processes to categorization decisions. The results provided (1) strong evidence that intentional retrieval processes influence categorization, and (2) some preliminary evidence suggesting that automatic retrieval processes may also contribute to categorization decisions.     

On the naming of color words and color patches

Subjects can name color words faster than they can name color patches. To account for that effect, a generic model of naming is described which assumes that words access the mental lexicon directly, whereas color patches do so only indirectly via an initial imaginal or semantic representation. However, Lund (1927) reported that the naming advantage for words disappeared when all the items to be named on a page were the same (i.e., they were blocked). In the present study, three experiments are reported that were designed to provide a clearer empirical definition of Lund’s blocking effect and to ascertain the extent to which it requires a modification of the generic model. The blocked lists had 50 items arranged into 10 blocks, with each block homogeneous with respect to color. The block lengths were either all a predictable length of 5 items or they varied randomly from 1 to 9 items. The data indicated the following: (1) The blocking effect occurred even when the task required a full identification of each item, and (2) the blocking effect was confined to within-block transitions. Blocking seemed to eliminate the word advantage by allowing the subject to re-use the lexical entry used for the immediately prior item, which is consistent with the generic model.