Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 ‘true fans’ and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musicians with loyal user bases engaging more with their favourite artists and less with other music, suggesting a narrow targeting strategy would suffice. On the other hand, the established marketing laws indicate that the listeners of very different genres should overlap more than conventional wisdom would suggest, supporting the need for a much broader approach to targeting potential audiences. Given these conflicting views, musicians need to know if they should market to their existing listeners, the listeners of music similar to theirs (i.e., the same genre), or if they should try to reach a much wider audience. We turn to established choice patterns from the marketing literature to address these questions in the music context. This study examines 84,000,000 observations of music listening from 27,000 unique global users between 2013 and 2014 and survey data from 2019 containing music listening from over 1000 representative respondents in the United States. The results show that listening follows the Duplication of Purchase law for genres, artists, albums, and songs, at an annual, 6-months, 3-months, 1-month, and 1-week period, with no indication of partitioned music listening. The implication is that musicians should try to reach all potential listeners, regardless of what they already listen to. These findings contribute to the theoretical knowledge about duplication analyses of various durations, extend the contexts of choice behaviour that exhibit this pattern, and managerially, to knowledge about the extent of potential audiences and ‘share of ear’ competition.     

Optimizing Engagement in Behavioral Parent Training: Progress Toward a Technology-Enhanced Treatment Model

Low-income families are more likely to have a child with an early-onset Behavior Disorder (BD); yet, socioeconomic strain challenges engagement in Behavioral Parent Training (BPT). This study follows a promising pilot to further examine the potential to cost-effectively improve low-income families’ engagement in and the efficiency of BPT. Low-income families were randomized to (a) Helping the Noncompliant Child (HNC; McMahon & Forehand, 2003), a weekly, mastery-based BPT program that includes both the parent and child or (b) Technology-Enhanced HNC (TE-HNC), which includes all of the standard HNC components plus a parent mobile application and therapist web portal that provide between-session monitoring, modeling, and coaching of parent skill use with the goal of improved engagement in the context of financial strain. Relative to HNC, TE-HNC families had greater homework compliance and mid-week call participation. TE-HNC completers also required fewer weeks to achieve skill mastery and, in turn, to complete treatment than those in HNC without compromising parent satisfaction with treatment; yet, session attendance and completion were not different between groups. Future directions and clinical implications are discussed.     

I can see myself helping: The effect of self-awareness on prosocial behaviour

Many studies indicate that increasing self-awareness leads to individuals reflecting on their values and ideals (Silvia & Duval, 2001). This self-reflection appears to increase prosocial behaviour (Berkowitz, 1987). However, previously studies typically manipulated self-awareness in situations in which the individual may have felt pressure from the researcher to help. Thus, experimenter pressure to behave prosocially confounds the self-awareness explanation provided in past research. We used a novel experimental paradigm to manipulate self-awareness and remove the researcher's presence to decrease the likelihood that the participant would conform to experimenter demand. Participants were 36 college students (M_age = 19.52; 25 women). The results indicated a strong probability that the experimental condition participants were more prosocial than control condition participants. These findings provide additional support for the hypothesis that self-reflection increases prosocial behaviour, even without experimenter demands. These findings and the importance of studying objective self-awareness in light of the coronavirus are discussed.     

Using Three Reporters to Identify Pre-Adolescent Peer Victims through Latent Profile Analysis

Research on Child and Adolescent Psychopathology - The goals of the current study were to use a three-reporter methodology and multi-level Latent Profile Analysis: (a) to determine the victim...     

Defensive Partisanship? Evidence that In-Party Scandals Increase Out-Party Hostility

Contemporary U.S. politics is characterized by polarization and interpartisan antipathy. This is accompanied by a media landscape saturated with coverage of political scandals. Applying a social identity perspective, we examined whether exposure to scandals that threaten partisan's moral group image (i.e., in-party scandals), may motivate defensive hostility against opposing partisans. Across three experiments we exposed U.S. partisans to scandals attributed to either in-party or out-party politicians. We then assessed partisan hostility using a variety of operationalizations, including anger at a real outgroup politician (Study 1), judgments about the alleged misdeeds of a fabricated outgroup politician (Study 2), and negative perceptions of opposing party members (Study 3). Strength of partisan identity was assessed as a predicted moderator (Study 3). As expected in- (vs. out-) party scandals, were perceived as group-image threats and elicited greater hostility towards opposing partisans, independent of partisans' ideological extremity or prior affective polarization.     

Perceived Parameters of Christian Pharmacy Students’ Faith-Sharing in Clinical Settings

Journal of Religion and Health - Our interdisciplinary team (which included professionals from nursing, pharmacy, allied health, and psychology) conducted in-depth, semi-structured interviews with...     

Midline Thalamic Damage Associated with Alcohol-Use Disorders: Disruption of Distinct Thalamocortical Pathways and Function

Neuropsychology Review - The thalamus, a significant part of the diencephalon, is a symmetrical and bilateral central brain structure. The thalamus is subdivided into three major groups of nuclei...     

Does Religious Activity Distinguish the Mortality Experiences of Older Taiwanese? An Analysis Using Eighteen Years of Follow-Up Data

This paper extends investigation of religiosity and longevity to Taiwan using a 1989 survey: N = 3849, aged 60+, with 18 years of follow-up. Religious activity is measured as worship and performance of rituals. A Gompertz regression, adjusted and non-adjusted for covariates and mediating factors, shows the hazard of dying is lower for the religiously active versus the non-active. Transformed into life table functions, a 60-year-old religiously active Taiwanese female lives more than 1 year longer than her non-religious counterpart, ceteris paribus. Mainland Chinese migrants are examined carefully because of unique religious and health characteristics. They live longer, but the religiosity gap is similar.