Assimilation Effects of Eye Shadow on Facial Colors

Makeup can change facial complexion, making it of interest both practically and for empirical research on perception. We examined the assimilation effect of eye shadow on complexion using two series of eye shadows: typical colors that are not evenly saturated and colors with saturation as even as possible. Twenty participants assessed the degree of redness in reddish faces, yellowness in yellowish faces, and lightness in both faces via paired comparisons. The results indicated that: (a) the reddish face was perceived as redder when it had eye shadow of pinkish and purplish colors or reddish saturated colors instead of containing yellowish components; (b) the yellowish face became less yellow with colors without a greenish or yellowish component; and (c) except for the lighter yellowish shade, eye shadow made the face perceptually darker. We confirmed the assimilation effect of eye shadow on complexion and showed differences in perceptual hue change according to the original face colors.