Encoding details: Positive emotion leads to memory broadening

In the current experiment we tested the hypothesis that unlike negative arousal, which leads to memory narrowing effects whereby an increase in memory for the central details is accompanied by a decrease in memory for the peripheral details, positive arousing events might lead to a memory broadening effect such that positive arousal would increase memory for both central and peripheral details. This was assessed by testing recognition for central and peripheral details of pictures that were selected to vary in a continuous manner across a wide range of arousal for both positive and negative items. The results indicated that increases in both positive and negative stimulus arousal levels led to gradual increases in memory for the central aspects of the photos. In contrast, negative arousal first increased then decreased memory for peripheral detail as arousal levels increased, whereas positive arousal led to a continuous increase in memory for peripheral details. Thus, arousing negative materials lead to memory narrowing, whereas arousing positive materials can lead to memory broadening.     

An Experimental Investigation of Source Confusion in Televised Messages: News Versus Advertisements

The study reported here employed a mixed factorial design to experimentally investigate the effects of message format on memory for the source of information. Political messages were presented in 3 types of formats: conventional political ads, news‐like political ads, and news stories. Memory for the source of information was measured directly after exposure and a week later. The results of the experiment suggest that format and time had a significant effect on memory for the source. Subjects identified the source of information with about the same level of accuracy across formats right after exposure. A week later, subjects were significantly more inept at attributing information contained in news‐like ads to its source than doing so for conventional ads and news stories. At that point, information presented in news‐like ads was incorrectly attributed to news about 70% of the time.     

Encoding details: positive emotion leads to memory broadening

In the current experiment we tested the hypothesis that unlike negative arousal, which leads to memory narrowing effects whereby an increase in memory for the central details is accompanied by a decrease in memory for the peripheral details, positive arousing events might lead to a memory broadening effect such that positive arousal would increase memory for both central and peripheral details. This was assessed by testing recognition for central and peripheral details of pictures that were selected to vary in a continuous manner across a wide range of arousal for both positive and negative items. The results indicated that increases in both positive and negative stimulus arousal levels led to gradual increases in memory for the central aspects of the photos. In contrast, negative arousal first increased then decreased memory for peripheral detail as arousal levels increased, whereas positive arousal led to a continuous increase in memory for peripheral details. Thus, arousing negative materials lead to memory narrowing, whereas arousing positive materials can lead to memory broadening.     

Obstacles to Personal Creativity between Brazilian and Mexican University Students: A Comparative Study

The study focused on personal obstacles to creativity between 385 Brazilian and 305 Mexican university students. The Obstacles to Personal Creativity Inventory, designed and validated by Alencar (1999b), was administered to these students. The results indicated that Lack of Time/Opportunity was the most frequent obstacle. Significant differences were observed between Brazilian and Mexican students in the cluster of obstacles named Lack of Motivation, and between male and female students in the cluster of obstacles named Inhibition/Shyness. The results point to several obstacles to personal creativity which are common among university students. These obstacles should be known by those involved in education in order for them to help students to be less susceptible to obstacles that hinder their creativity.     

Experimental Evidence of the Knowledge Gap: Message Arousal,Motivation, and Time Delay

This study experimentally tested the knowledge gap from an information processing perspective. Specifically, knowledge acquisition was investigated under conditions of medium and low news message arousal, with time delay. Results show the persistence of a knowledge gap, particularly for low arousing messages. In fact, at low levels of message arousal, the gap is larger than at medium levels of arousal. Some existing research suggests that message salience explains the knowledge gap. Findings from this study show that information processing aptitude may also be a significant factor. Measures of several dimensions of participant motivation to cognitively engage with news messages were added as covariates to statistical analyses. These were found not to affect the knowledge gap outcomes in this data set.