Exposure to hate speech increases prejudice through desensitization

In three studies (two representative nationwide surveys, N = 1,007, N = 682; and one experimental, N = 76) we explored the effects of exposure to hate speech on outgroup prejudice. Following the General Aggression Model, we suggest that frequent and repetitive exposure to hate speech leads to desensitization to this form of verbal violence and subsequently to lower evaluations of the victims and greater distancing, thus increasing outgroup prejudice. In the first survey study, we found that lower sensitivity to hate speech was a positive mediator of the relationship between frequent exposure to hate speech and outgroup prejudice. In the second study, we obtained a crucial confirmation of these effects. After desensitization training individuals were less sensitive to hate speech and more prejudiced toward hate speech victims than their counterparts in the control condition. In the final study, we replicated several previous effects and additionally found that the effects of exposure to hate speech on prejudice were mediated by a lower sensitivity to hate speech, and not by lower sensitivity to social norms. Altogether, our studies are the first to elucidate the effects of exposure to hate speech on outgroup prejudice.

     

When Authoritarians Confront Prejudice. Differential Effects of SDO and RWA on Support for Hate‐Speech Prohibition

Two nationwide representative studies (N = 653 adolescents; N = 1007 adults) investigated the psychological correlates of the intention to penalize public expressions of prejudice in the form of support for hate‐speech prohibition. We presented participants with preselected examples of hate speech from the Internet and other mass media and assessed their willingness to support the prohibition of public expressions of such remarks. Both studies found that social dominance orientation and right‐wing authoritarianism are positively correlated with outgroup prejudice, but they have differential effects on hate‐speech prohibition. Social dominance orientation was positively related to the acceptance of hate speech, whereas right‐wing authoritarianism was positively related to hate‐speech prohibition. In discussing this counterintuitive finding, we suggest that right‐wing authoritarians are particularly vigilant toward norm violations—and this makes them more punitive toward counternormative expressions of prejudice, such as hate speech.     

Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice

Most empirical models of choice in economics and consumer research assume that the decision maker assesses all alternatives and information in a perfect information-processing sense. The complexity of the choice environment, the ability of the individual to make complex decisions, and the effect of choice context on the decision strategy are generally not considered in statistical model development. One of the reasons for this omission is that theoretical literature on choice complexity and imperfect ability to choose that has developed in psychology and behavioral decision theory (BDT) literatures has not been translated into empirical econometric analysis. Second, the data used in economics and consumer research studies tend to be somewhat different from the data structures used in psychology and BDT literatures. In this paper we outline a theoretical model that simultaneously considers task complexity, effort applied by the consumer, ability to choose, and choice. We then construct a measure of task complexity and incorporate this in an analysis of a number of data series based on the random utility framework. We also examine the performance of our measure of task complexity in a composite data set that allows for increased variability in factors affecting decision context. Our approach provides a mechanism to link research in BDT and econometric modeling of consumer choice. Our findings suggest that task complexity does affect inferences about choice model parameters and that context effects, such as complexity, have a systematic impact on the parameters of econometric models of choice. The modeling approach provides a mechanism for inclusion of results from psychology and BDT in traditional economic models of consumer choice.