How do we communicate stereotypes? Linguistic bases and inferential consequences

The linguistic expectancy bias is defined as the tendency to describe expectancy-consistent information at a higher level of abstraction than expectancy-inconsistent information. The communicative consequences of this bias were examined in 3 experiments. Analyses of judgments that recipients made on the basis of linguistically biased information generated by transmitters indicated that behavior in expectancy-consistent messages was attributed more to dispositional and less to situational factors than behavior in expectancy-inconsistent messages. Moreover, this effect was mediated by the level of linguistic abstraction of the messages. These findings provide direct evidence for the hypothesis that recipients are sensitive to variations in linguistic abstraction in spontaneous language use because of stereotypes. Results are discussed with respect to the interpersonal aspects of stereotyping.     

Biased language use in stereotype maintenance: the role of encoding and goals

In 4 studies, the authors investigated the relative impact of biased encoding of information and communication goals on biased language use. A category label (linguistic expectancy bias, Study 1) or a group label (linguistic intergroup bias, Study 2) was presented either before or after a story that participants were asked to communicate. Biased language use only emerged when participants learned about the group membership of the actor or the category label before hearing the story. However, communication goals had an effect on language use at the retrieval stage, independent of encoding (Studies 3 and 4). Although communication goal effects seemed to overwhelm encoding effects, encoding still influenced language use under externally imposed time pressure (Study 3) and self-imposed time constraints (Study 4). This research reaffirms the importance of both cognitive and communicative processes in stereotype maintenance and highlights the conditions under which they each operate.     

When stereotypes get in the way: stereotypes obstruct stereotype-inconsistent trait inferences

There is a growing body of evidence indicating that people spontaneously make trait inferences while observing the behavior of others. The present article reports a series of 5 experiments that examined the influence of stereotypes on the spontaneous inference of traits. Results consistently showed weaker spontaneous trait inferences for stereotype-inconsistent behavioral information than for stereotype-consistent and stereotype-neutral information. Taken together, the current results suggest that specific spontaneous trait inferences become obstructed by inhibitory processes when behavior is inconsistent with an already activated stereotype. These findings are discussed in relation to stereotype maintenance processes and recent models of attribution in social judgment.     

Goal relevance moderates evaluative conditioning effects

An important process by which preferences emerge is evaluative conditioning, defined as a change in the evaluation of a stimulus by pairing it repeatedly and consistently with an affective stimulus. The current research focuses on the role of motivation in this learning process. Specifically, it was investigated whether a conditioning procedure that is relevant to an individual's current goals is more effective than an irrelevant procedure. To this end, beverages were conditioned with either disgusted faces (relevant) or fearful faces (irrelevant). The results showed that thirsty(rather than non-thirsty) participants’ choice and evaluation of beverages were influenced by pairing beverages with disgust but not with fear. As similar results were obtained under optimal and suboptimal presentation of the conditioned stimuli, it is suggested that goals can affect automatic, associative learning, adding to the emerging body of research demonstrating that goals unconsciously affect evaluative processes.     

Biased allocation of faces to social categories

Three studies show that social categorization is biased at the level of category allocation. In all studies, participants categorized faces. In Studies 1 and 2, participants overallocated faces with criminal features--a stereotypical negative trait--to the stigmatized Moroccan category, especially if they were prejudiced. On the contrary, the stereotype-irrelevant negative trait stupid did not lead to overallocation to the Moroccan category. In Study 3, using the stigmatized category homosexual, the previously used negative trait criminal--irrelevant to the homosexual stereotype--did not lead to overallocation, but the stereotype-relevant positive trait femininity did. These results demonstrate that normative fit is higher for faces with stereotype-relevant features regardless of valence. Moreover, individual differences in implicit prejudice predicted the extent to which stereotype-relevant traits elicited overallocation: Whereas more negatively prejudiced people showed greater overallocation of faces associated with negative stereotype-relevant traits, they showed less overallocation of faces associated with positive stereotype-relevant traits. These results support our normative fit hypothesis: In general, normative fit is better for faces with stereotypical features. Moreover, normative fit is enhanced for prejudiced individuals when these features are evaluatively congruent. Social categorization thus may be biased in itself.     

The social face of emotion recognition: Evaluations versus stereotypes

The goal of the present paper was to demonstrate the influence of general evaluations and stereotype associations on emotion recognition. Earlier research has shown that evaluative connotations between social category members and emotional expression predict whether recognition of positive or negative emotional expressions will be facilitated (e.g. Hugenberg, 2005). In the current paper we tested the hypothesis that stereotype associations influence emotion recognition processes, especially when the difference between valences of emotional expressions does not come into play. In line with this notion, when participants in the present two studies were asked to classify positive versus negative emotional expressions (i.e. happy versus anger, or happy versus sadness), valence congruency effects were found. Importantly, however, in a comparative context without differences in valence in which participants were asked to classify two distinct negative emotions (i.e. anger versus sadness) we found that recognition facilitation occurred for stereotypically associated discrete emotional expressions. With this, the current results indicate that a distinction between general evaluative and cognitive routes can be made in emotion recognition processes.     

Attentional and behavioural responses of spider fearfuls to virtual spiders

This study employed an immersed virtual environment (IVE) in the Nijmegen RIVERlab to study spider fearfuls’ attentional and motor reactions to virtual spiders. The participants were exposed to virtual spiders while completing an unrelated task, walking freely through a virtual museum. Compared to non-fearful controls, spider fearfuls showed an increase in state anxiety, they spent more time looking at spiders, and they exhibited spontaneous behavioural avoidance of spiders and visually similar objects. The results extend, and to some degree contradict, those of earlier studies with static pictures, and they speak to the usefulness of state-of-the-art IVEs in fundamental anxiety research.     

Thinking big: The effect of sexually objectifying music videos on bodily self-perception in young women

The present study investigated the effect of sexually objectifying music video exposure on young women's implicit bodily self-perception and the moderating role of self-esteem. Fifty-six college women of normal weight were either exposed to three sexually objectifying music videos or three neutral music videos. Perceived and ideal body size were measured both before and after video exposure, using horizontally stretched and compressed photographs of the participant's own body in swimming garment. As expected, only women low (but not high) in self-esteem were negatively affected by the sexually objectifying content of the music videos: they perceived themselves as bigger and showed an increased discrepancy between their perceived and ideal body size after video exposure. The neutral music videos did not influence women's bodily self-perceptions. These findings suggest that body image is a flexible construct, and that high self-esteem can protect women against the adverse effects of sexually objectifying media.     

The Unconscious Consumer: Effects of Environment on Consumer Behavior

In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit.