Cross-cultural model testing: toward a solution of the etic-emic dilemma

A model for the prediction of behavior from attitudinal components, developed by Triandis, was tested with samples of U.S. and Mexican women, and with fertility relevant behaviors. The elements of the model are etic, but the operationalizations of the various variables were done emically. Results support the model in both cultures. While the predictive utility of the model is equivalent in two cultures, there are social class differences on which component of the model is most emphasized. The U.S. upper-middle-class sample and the Mexican upper-middle-class sample emphasized the person's attitude toward the act, while the Mexican lower SES (socio-economic status) sample emphasized the person's normative beliefs (moral obligations).     

ROLE PERCEPTIONS IN PERU1

Perception des râles au Pérou. — Le Différentiateur de Rôle (RD) a été utilisé pour étudier comment les Péruviens (N = 161) perçoivent les rôles. Les analyses factorielles font apparaître cinq facteurs de comportement identiques pour chacune des deux formes de l'instrument qui ont été utilisées. Une analyse factorielle (two-mode factor analysis) à 6 types de sujets pour chacune des deux formes, mais il n'y a pas de différences majeures dans les structures de réponses par rapport aux facteurs de comportement. Les échantillons sont supposés provenir de la même population. Les résultats sont cohérents avec l'hypothèse selon laquelle des normes de conduite clairement définies sont liées aux différences dans le statut social des paires de rôles qui reflètent le caractère hiérarchique de la société. l'hypothèse d'une invariance interculturelle de la structure factorielle des normes de conduite est confirmée. Les AA. résument brièvement les différences essentielles qui apparaissent dans la perception des rôles chez les Américains, les Grecs et les Péruviens.     

Cultural Values in Intergroup and Single-Group Social Dilemmas

Do cultural values influence the manner in which people cooperate with one another? This study assessed cultural characteristics of individuals and then related these characteristics to cooperative behavior in social dilemmas. Participants were assessed for their degree of vertical and horizontal individualism and collectivism, cultural values identified by Triandis (1995). They made choices in either a single-group or an intergroup social dilemma. The single-group dilemma entailed a three-person dilemma; the intergroup dilemma was identical but added subgroup competition, i.e., an opposing three-person group. The results indicated an interaction between cultural characteristics and type of dilemma for cooperation. The single-group versus intergroup effect reported by Bornstein and Ben-Yossef (1994) was replicated, but only for vertical individualists. The vertical individualists were least cooperative in the single-group dilemma but were more cooperative in the intergroup dilemma-where cooperation with the group maximized personal outcomes. The vertical collectivists were most cooperative in the single-group dilemma but were less cooperative in the intergroup dilemma- where group defection resulted in maximum group outcomes. The horizontal individualists and collectivists exhibited an intermediate level of cooperation, with no differences in cooperation between the single-group and intergroup dilemmas. Taken together, the results suggest that the relationship between cultural values and cooperation, in particular with reference to vertical and horizontal components of individualism and collectivism, is more complex than has been suggested in past research. Copyright 1999 Academic Press.     

An Experimental Study of Black-White Negotiations1

One hundred and forty variables tapping aspects of the subjective culture (characteristic way or perceiving the social environment) of 300 white male students were subjected to two-mode factor analysis. Five subject types emerged from the similarities in the responses of the students to these variables. In the next phase of the study, 88 representatives of these subject types participated in experimental negotiations. Before the negotiations, caucus groups, consisting of six students homogeneous in their pretest scores, decided what positions should be upheld during the negotiations. Following the caucuses, three two-member teams were formed, from each caucus group. The teams negotiated with two-member black teams of confederates of the experimenters. Negotiations focused on three issues, each of which was represented by 10 Thurstone successive-interval method scaled positions. Negotiation outcomes were predicted from the subjective culture measures (r= .42; p < .005). The negotiation outcomes tended to be more predictable from the reference group (caucuses) preferred positions (r= .65) than from individual preferences (r= .36). Negotiators tended to overconform to caucus positions. Behavioral differential scale ratings of black negotiators predicted the outcomes better than semantic differential ratings of these stimuli. The more specific the attitude measured the more predictive it was of negotiation outcomes. Discussion focused on implications for understanding the relationship between attitudes and behavior and the process of black/white negotiations.