Gender differences in social consequences of perceived overweight in the United States and Australia

This study investigated attitudes about body weight and appearance in a group of young adults. Undergraduate psychology students at the Flinders University of South Australia and at the University of Vermont were asked about their weight and dieting, consciousness about their body, the degree to which their weight had interfered with social activities, their perceptions about the causes of obseity, and their stereotypes about fat and thin men and women. Although 20% of the sample was overweight, 50% of subjects perceived themselves to be overweight to some degree. As expected, weight was a much greater issue for women, who felt more overweight, dieted more, expressed more body consciousness, and reported that weight had interfered more with social activities than did men. Also as expected, Vermont students reported greater frequency of dieting, more concern about weight, and more body consciousness than did students in Australia. Finally, men and women in both cultures stereotyped obese targets significantly more negatively than they did nonobese targets. The results indicate excessive and maladaptive concerns with weight in general, and among women and U.S. students in particular.     

The relationship between attitude,assertiveness and condom use

The Australian study investigated condom-specific assertiveness and condom use as a means of prevention infection from sexually transmitted diseases. 211 men participated including 83 homosexual men (aged 19-62 years) and 128 heterosexual men (aged 17-49) who completed a questionnaire that comprised demographic details such as age, monogamy, and sexual activity as well as attitudinal and assertiveness measures. General assertiveness was measured by the Rathus Assertiveness Schedule (RAS) which had been widely used across a wide range of social situations. Assertiveness relating specifically to situations involving condoms was measured by the Condom Assertiveness Scale (CAS). Intention to use condoms was positively related to favorable attitudes, which were related to condom-specific assertiveness for both groups. For the heterosexual men only, general social assertiveness was negatively related to attitudes toward condoms. For both groups, the condom-specific measure of assertiveness was positively correlated with attitudes toward condoms. Condom-specific assertiveness was positively related to general social assertiveness as measured by the Rathus Assertiveness Schedule for the homosexual, but not for the heterosexual men. The negative relationship between general assertiveness and attitude to condoms among the heterosexual men implies that the risk reducing behavior of condom use did not seem to accord with the perceptions of masculinity and social assertiveness among heterosexual men. Thus, female partners of such heterosexual men exhibiting negative attitudes toward condom use combined with assertiveness would have to overcome resistance to insist on the use of condoms. Recently some advertising campaigns have been directed at women. The promotion of condom use among heterosexual men has to deal with the perceptions of condom use as unmasculine behavior.     

The Hairlessness Norm: The Removal of Body Hair in Women

This study aimed to investigate the frequency andmeaning of the removal of body hair in women.Participants were 129 female university students (meanage = 22.3 years) and 137 female high school students (mean age = 14.3 years). Almost all (>95%)were Caucasian. It was found that, as predicted, the vastmajority (92%) of women remove their leg and/or underarmhair, most frequently by shaving. This was irrespective of their feminist beliefs, but wasnegatively related to self-esteem in university students.The reasons cited for hair removal were primarilyconcerned with a desire for femininity andattractiveness. However, the reasons provided for starting toremove body hair differed between the groups, in thatthey were relatively more normative for the universitystudents than for the high school students. It was concluded that women's stated reasons forstarting the practice of hair removal reflectprimarilytheir vantage point as an observer. In fact, removingbody hair is a practice so normative as to go mostly unremarked, but one which contributessubstantially to the notion that womens' bodies areunacceptable as they are.     

Learned helplessness deficits: Uncontrollable outcomes or perceived failure?

An experiment is described showing that learned helplessness deficits are produced by prior exposure to uncontrollable outcomes rather than perceived failure. Although the controllability manipulation did produce differences in perceived success or failure, similar differences were also induced by means of instructional feedback. These latter differences, within the controllable and uncontrollable groups, were not associated with poorer performance by subjects given failure feedback. Moreover, the instructional feedback did not influence subjects' perceptions of controllability or uncontrollability. The results confirm that helplessness deficits cannot be explained as reactions to task failure.This research was supported by Research Grant A28015473 from the Australian Research Grants Scheme.     

Approach bias for food cues in obese individuals

This study aimed to investigate the existence of an approach bias for food cues in obese individuals. A community sample of 56 obese women and 56 normal weight controls completed an approach–avoidance variant of the implicit association task. The obese participants were faster to respond to trials that paired food words with approach words, and trials that paired non-food words with avoid words, than the converse pairings, thus, demonstrating an approach bias for food. This bias was evident for both high caloric and low caloric food words, and was not attributable to a state of deprivation or feelings of hunger. By contrast, the normal weight controls did not show any such bias. The results are consistent with recent neurocognitive perspectives of obesity. At a practical level, approach biases for food may present a potential target for modifying (excessive) food intake.     

A Test of Objectification Theory in Adolescent Girls

The present study tested the components of the model proposed by Objectification Theory (Fredrickson & Roberts, 1997) in a sample of adolescent girls. Two groups of girls aged between 12 and 16 years (38 girls who currently studied classical ballet, and 45 girls who did not study classical ballet) completed questionnaire measures of self-objectification, body shame, appearance anxiety, and disordered eating. Contrary to prediction, there was no difference between the 2 groups on self-objectification or on any of its proposed consequences. For the total sample, however, the proposed model was largely supported. In particular, body shame and appearance anxiety partially mediated the relationship between self-objectification and disordered eating. It was concluded that Objectification Theory is applicable to adolescents.     

The Internet and Adolescent Girls’ Weight Satisfaction and Drive for Thinness

The primary aim of the study was to examine the relationship between media exposure and body image in adolescent girls, with a particular focus on the ‘new’ and as yet unstudied medium of the Internet. A sample of 156 Australian female high school students (mean age?=?14.9 years) completed questionnaire measures of media consumption and body image. Internet appearance exposure and magazine reading, but not television exposure, were found to be correlated with greater internalization of thin ideals, appearance comparison, weight dissatisfaction, and drive for thinness. Regression analyses indicated that the effects of magazines and Internet exposure were mediated by internalization and appearance comparison. It was concluded that the Internet represents a powerful sociocultural influence on young women’s lives.     

The Effect of Thin Ideal Media Images on Women’s Self-Objectification, Mood, and Body Image

Objectification theory (Fredrickson and Roberts, Psychology of Women Quarterly, 21, 173–206, 1997) contends that experiences of sexual objectification socialize women to engage in self-objectification. The present study used an experimental design to examine the effects of media images on self-objectification. A total of 90 Australian undergraduate women aged 18 to 35 were randomly allocated to view magazine advertisements featuring a thin woman, advertisements featuring a thin woman with at least one attractive man, or advertisements in which no people were featured. Participants who viewed advertisements featuring a thin-idealized woman reported greater state self-objectification, weight-related appearance anxiety, negative mood, and body dissatisfaction than participants who viewed product control advertisements. The results demonstrate that self-objectification can be stimulated in women without explicitly focusing attention on their own bodies.     

Food cravings consume limited cognitive resources

Using Tiffany's (1990) cognitive model of drug use and craving as a theoretical basis, the present experiments investigated whether cravings for food expend limited cognitive resources. Cognitive performance was assessed by simple reaction time (Experiment 1) and an established measure of working memory capacity, the operation span task (Experiment 2). In each experiment, female undergraduate students were randomly assigned to a craving or control condition. Participants in the craving condition abstained from eating chocolate for 24 hours prior to testing and performed the cognitive task in the presence of chocolate, a manipulation that successfully elicited chocolate cravings. In both experiments, there was no main effect of craving condition on cognition, but there was a significant interaction between condition and trait chocolate craving. In support of Tiffany's model, our results show that habitual food cravers direct limited cognitive resources to craving-related cues, at the cost of competing cognitive demands. (PsycINFO Database Record (c) 2008 APA, all rights reserved).     

GENDER DIFFERENCES IN INTERNAL BELIEFS ABOUT WEIGHT AND NEGATIVE ATTITUDES TOWARDS SELF AND OTHERS

Previous research has found that people with an internal weight locus of control (beliefs in self-control over weight) are more likely to join and stay in weight-loss programs and have higher self-esteem than those who have an external locus of control (e.g., belief that weight is due to luck, genes). There has been no research on how weight locus of control affects the self-esteem of people who are not average weight or not satisfied with their weight. The present study predicted that for people who are overweight, weight locus of control would be negatively related to self-esteem. The results confirmed this interaction between weight locus of control and weight on self-esteem for women, but not for men. The second prediction was that internal weight locus of control would have negative social consequences in terms of greater negative stereotyping of obese people, and this was also confirmed for women. Because weight loss is rarely permanent, it would seem important to change people's attitudes about the lack of control that they (and others) have over body weight.