Attitudes to new technology in relation to social beliefs and group memberships: A preliminary investigation

Though the term “new technology” is widely used and discussed, there has been very little systematic study of attitudes to technology and their relation to other beliefs and group memberships. This article describes an initial investigation into the nature of attitudes towards new technology (n=534 undergraduates) and demonstrates that, as yet, these attitudes are only weakly structured and are not fully integrated with other social beliefs. General evaluations of the benefits of technological advance appear to be almost unrelated to beliefs about the inevitability of these advances or the desire to acquire training to deal with them. Contrary to popular expectations, evaluations of video games are unrelated to other beliefs about technology while other social beliefs are, as yet, only weakly integrated with these attitudes. This study also identifies gender differences in the assessment of potential benefits and highlights other differences attributable to academic group memberships. These finding are discussed with reference to the literature on sex-role stereotyping and group socialization processes.     

PSYCHOLOGICAL RESEARCH IN HONG KONG

With the rapid development of cross-cultural psychology, there is a need to provide international centres for research, which can become main focal points for cross-cultural research in specific geographic regions. The development of the Department of Psychology at the University of Hong Kong is being carried out with this broader context in view. In addition to offering excellent university facilities for psychological research, Hong Kong is also centrally located in relation to other Asian countries such as Japan, Taiwan, South Korea, Philippines Malaysia, Singapore, Thailand, and Cambodia, none of which is more than 1500 miles from Hong Kong. The purpose of this paper is therefore to describe the departmental facilities for cross-cultural research in Hong Kong, departmental teaching, psychological research in Hong Kong, and finally the potential of Hong Kong as a natural laboratory for research in a multi-cultural, multilingual, traditional-modern context.     

An odd effect: Lengthened reaction times for judgments about odd digits

Eight experiments are reported that first establish and then explicate a serendipitous finding that judgments about whether digits are odd or even take longer for odd than for even digits. The slowing of judgments about odd digits is more pronounced when digit pairs or triples are used, but is still weakly present when a single digit must be classified. A similar effect is seen when judgments of nouns are based on whether the nouns are the names of living or dead objects. Nouns that name dead objects are judged more slowly than ones that name living objects. The concept "alive" is linguistically marked. Past research has shown that unmarked concepts are processed more rapidly than marked ones. The similarity in the pattern of results when digits and words are judged is used to argue that the slower judgments about odd digits are due to the fact that "odd" is a linguistically marked and "even" a linguistically unmarked concept.     

Electrodermal responses to attended and nonattended significant stimuli during dichotic listening

Some investigators have found that words previously associated with shock elicit electrodermal responses (EDRs) when presented in the nonattended channel of a dichotic listening task. The present experiment tested for this phenomenon while closely monitoring for shifts in attention to the nonattended channel. College student volunteers verbally shadowed a series of unrelated words presented to the attended channel while words made significant by previous association with shock (and semantically related words) were occasionally presented to the nonattended channel. Three principal findings were obtained. Fist, when EDRs were averaged across all trials and across all subjects, it was found that EDRs were elicited by the significant words presented in the nonattended channel. Second, for the subgroup of subjects that had the significant words presented to the right ear (activating the left cerebral hemisphere), it was found that EDRs were elicited by the significant words presented to the left ear (activating the right cerebral hemisphere), it was found that EDRs were elicited by the significant word seven on trials on which there were no apparent shifts in attention. The results of this study indicate the importance of closely controlling and monitoring for shifts in attention and suggest the potential importance of cerebral laterality in mediating EDRs to stimuli presented in a nonatttended channel.