Effects of Creative and Non-Creative Work on the Tendency To Drink Alcohol During the Restitution Phase of the Creative Process

An experimental study explored how type of task (hard or light creative task or hard non-creative task) would affect the propensity to drink either alcoholic or nonalcoholic beverages. Subjects worked for forty minutes and a following taste test indicated that subjects working on the hard creative task drank more totally and more of both the alcohol and the placebo drinks than subjects working on the hard non-creative task. Also subjects with light creative work drank more alcohol than did the control subjects. The results were discussed in terms of a need to calm down during a phase of restitution after creative work. The results are in keeping with how creative artists seem to use alcohol.     

Effects of Alcohol On Scientific Thought During the Incubation Phase of The Creative Process

The present study examined whether or not acute alcohol intoxication inhibits or facilitates the incubation phase of Wallas' (1926/1970) four-stage model of creativity. Sixty male and female participants were randomly assigned to three groups of equal size: a Control group, a Placebo group and an Alcohol group (alcohol dose: 1.0 ml of 100% alcohol/kg body weight, delivered on two occasions). It was shown that the Alcohol group produced significantly more incubations and significantly higher levels of originality. No differences between groups regarding the scientific value of the products were obtained. Possible consequences of alcohol intoxication for creative production are discussed and a theoretical framework is introduced.     

The Creative Product and Process in Computer‐Mediated Groups

The effects of information technology on the creative performance in small groups were examined. An experimental 3 × 2 design was used in order to assess the effects of Group Communication Support System (GCSS) and perceived usefulness on the creative product and the creative process. A chat, a video conference and a face‐to‐face group were compared. The consensual technique was used to obtain measurements of creativity. The results of the analysis of variance indicated that the face‐to‐face group evoked more creative results than the other two. The more real life‐like the conditions were the better fluency of ideas. The video conference group scored significantly lower on incubation in the creative process. No effects were found concerning the participants' perceived usefulness. Participants in the face‐to‐face group reported themselves to be more satisfied with both their product and process than the participants in the computer‐mediated groups. The study suggests that the measurement of both the creative product and the creative process can contribute to the research on how GCSS affects creative performance.     

Inebriation and Inspiration? A Review of the Research on Alcohol and Creativity

There is a conception that a uniquely positive correlation prevails between the intake of alcohol and creativity, but only a few experimental studies address this subject. Existing studies together with recent experiments are reviewed. This later series of experiments explored whether or not moderate alcohol intoxication (1.0 ml of 100% alcohol/kg body weight) facilitated different phasesof the creative process, i.e. preparation, incubation, illumination, verification, and restitution. A hypothesis is derived which postulates that modest alcohol consumption inhibits aspects of creativity based mainly on the secondary process (preparation, certain parts of illumination, and verification), and disinhibits those based mainly on the primary process (incubation, certain parts of illumination, and restitution).     

Effects of Alcohol on Persistent Effort and Deductive Thinking During the Preparation Phase of the Creative Process

According to the four stage model of creativity (Wallas, 1926/1970) the first stage is a phase of preparation, which requires a persistent intellectual effort over time and ability to reason deductively. The present study explored whether alcohol intoxication would impair these two abilities. 42 men and women were randomly assigned to either an Alcohol, a Placebo, or a Control group. After drinking subjects completed two tests measuring persistent effort and deductive reasoning. Results indicated that the Alcohol and Placebo groups were impaired with respect to persistent effort and that the Alcohol group also was impaired with respect to deductive reasoning. Consequences for the creative production under alcohol intoxication were discussed.