Attitude change following persuasive communication: Integrating Social Judgment Theory and the Elaboration Likelihood Model

An experiment was conducted to examine the influence of the perceived extremity of a message and motivation to elaborate upon the process of persuasion. The first goal was to test a model of attitude change relating Social Judgment Theory to the Elaboration Likelihood Model. The second objective was to develop an instrument to measure attitude structure (latitudes of acceptance, non-commitment, and rejection) that allowed for a more refined assessment of the discrepancy between the position advocated in a message and the recipient's initial attitude. The main dependent variable was the attitude towards the use of automobiles in relation to environmental issues. Subjects were confronted with a message located in their own latitude of acceptance, rejection or non-commitment. Shortly after, a second measurement of attitude took place. The results showed that messages within the latitudes of non-commitment gave rise to the greatest attitude change. The data support the susceptibility hypothesis that subjects elaborate messages mainly in the latitude of non-commitment.     

The Double-Edged Sword of Providing Information About the Prevalence of Safer Sex1

A group of 267 college students participated in an experiment to determine the effect of communicating different percentages (i.e., 12%, 36%, 64%, 88%) of the prevalence of safer sex in the student population on condom-use intention. A positive linear effect of prevalence information on condom-use intention was demonstrated, although the information that 64% engaged in safer sex seemed most effective in changing condom-use intention. This effect was independent of previous sexual behavior. Although prevalence information had a positive indirect effect on condom-use intention as a result of a change in perceived social norms, it had a negative indirect effect because of perceived risk. That is, information indicating a high prevalence of safer sex lowered the perceived risk of AIDS and, as a result, the intention to use condoms.     

The impact of information about the prevalence of AIDS-Preventive behavior among men and women: The mediating role of social norms

Abstract

The present study was designed to examine the effect of information about the high prevalence of safe sex on condom use intention, and to investigate the possible mediating role of the perceived social norm of friends, and the perceived social norm of future. sexual partners. Participants were provided with gender specific prevalence information, that is with the information that most men have exclusively safe sex, or with the information that most women exclusively engage in safe sexual behavior. The results show some gender differences. Information about the high prevalence of safe sex among men tends to increase women's condom use intention, and this effect seems to be mediated by the paceived social norm of future sexual partners. Men's intention, on the other hand, seems to be unaffected by high prevalence information of safe sex. Implications for research and prevention are discussed     

Bringing up condom use and using condoms with new sexual partners: Intentional or habitual?

Abstract

A prospective study of 94 Dutch adults who have casual sexual partners examined whether two important aspects of safe sex, namely bringing up condom use (BCU) and actual condom use (ACU) are intentional or habitual. For each of these aspects, a model based on the Theory of Planned Behaviour (TPB: Ajzen, 1991) was pitted against a similar model that was extended with a path from past to later BCU and ACU, respectively. The results suggest that bringing up the issue of condom use was equally predicted by intentions and past BCU. However, among people with casual partners, using condoms - and more importantly not using condoms - was especially predicted by past ACU, suggesting a strong habitual component. These results are discussed in terms of their implications for safe sex education and the use of theories in safe sex promotion campaigns.     

The Division of Labor Among Egalitarian and Traditional Women: Differences in Discontent, Social Comparison, and False Consensus

We compared 118 egalitarian women (subscribers to the Dutch feminist magazine Opzij ) with 118 traditional women (subscribers to the widely read Dutch women's magazine Margriet ). On average, egalitarian women had a more equal division of household labor at home than did traditional women but experienced more discontent about the division of labor in their relationship. Egalitarian women with an unequal division of labor experienced more discontent than did traditional women with an unequal division of labor. Relative to traditional women, egalitarian women more often compared their own contribution to housework with their partner's contribution (relational comparison) and with other women's division of labor (referential comparison). Compared to traditional women, egalitarian women gave higher prevalence estimates of both the percentage of Dutch women doing virtually all housework and the percentage of women unhappy with the division of labor.     

Empathic concern: Distinguishing between tenderness and sympathy

The present research proposes that empathic concern, as assessed by six items of the ERQ, consists of two separate emotions, i.e., tenderness and sympathy. To test this assumption, nine studies were conducted among, in total, 1,273 participants. In these studies participants were presented with a hypothetical scenario of someone in need, after which empathic concern was assessed. Factor analyses showed that, indeed, the ERQ items that assess empathic concern can be split up in two factors, that is, one reflecting sympathy and one reflecting tenderness. In addition, in line with previous studies, our research showed that, in response to a need-situation that reflects current needs, individuals scored higher on the ERQ factor reflecting sympathy than on the ERQ factor reflecting tenderness. Findings are discussed in terms of the practical and theoretical implications of distinguishing between sympathy and tenderness.     

Application of a modified health belief model to hiv preventive behavioral intentions among gay and bisexual men

Abstract

The utility of a modified health belief model (Janz and Becker, 1984) for predicting the intention to use condoms was tested in a study among gay and bisexual men. The model explained a reasonable amount of variance. It was found that younger men's decision to have safe sex was guided by factors other than those that influenced older men. Among younger men, the intention to use a condom was positively related to the relative number of persons with AIDS in their social environment (cues to action) and to the perceived benefits of HIV preventive behavior. Among older men, this behavioral intention was much more determined by their perception of the prevalence of HIV and by their perception of their vulnerability to HIV infection. These findings are important because they may partly explain the recent increase in AIDS-risk behavior among young gay and bisexual men. The discussion focuses on these findings and on the implications for interventions aimed at promoting safe sex.     

Why some women can feel more,and others less,attractive after exposure to attractive targets: The role of social comparison orientation

As the tendency to compare oneself with others may be associated with the tendency to focus on similarities, we hypothesized that individual differences in social comparison orientation (SCO) may moderate the consequences of upward and downward comparisons. In Study 1, high comparers were found to focus more on similarities than low comparers, suggesting that high comparers are more likely to assimilate in general. In Study 2, SCO was found to be positively associated with mood following exposure to an attractive target, and negatively associated with mood following exposure to a less attractive target. In Studies 2 and 3, SCO was found to be positively associated with self‐evaluations of attractiveness following exposure to an attractive target and negatively associated with self‐evaluations of attractiveness following exposure to a less attractive target. These results indicate that research on the consequences of social comparison must attend to individual differences in SCO. Copyright © 2009 John Wiley & Sons, Ltd.     

The Effects of Information About AIDS Risk and Self-Efficacy on Women's Intentions to Engage in AIDS Preventive Behavior1

Female college students' perceived vulnerability to AIDS and their perceived self-efficacy regarding AIDS preventive behavior (APB), were manipulated in a 2 × 2 design. Consistent with protection motivation theory (e. g., Rogers. 1983), the results showed that intention to engage in APB was highest among subjects who received information that their risk of getting infected with HIV was high, and who experienced relatively high feelings of self-efficacy. These subjects also seemed least likely to engage in denial of their AIDS risk. The implications of these findings for AIDS education programs are discussed.