The Effects of Prior Processing Episodes on Basic level Superiority

Four experiments were conducted to investigate the effects of prior processing episodes on people's preference for categorizing objects at the basic level (e.g. dog) relative to their preference for categorizing at the superordinate (e.g. animal) and the subordinate (e.g. Dalmation) levels. The prior processing episode in Experiment 1 was designed to induce subjects to activate representations at the superordinate level, and those in the remaining experiments were designed to induce subjects to differentiate objects at the subordinate level. After the prior processing episodes, subjects performed either a free naming or a picture categorization task that required them to decide whether an illustrated object belonged to a specified category. Results showed that prior processing episodes modestly reduced the superiority of basic level to superordinate level and subordinate level in categorization but not in free naming. The results suggest that the basic-level advantage is subject to the effects of context, but the effects are not as strong as the context effects on other aspects of categorization behaviour (e.g. rating typicality of a category member). Hence, the preference for the basic level is a somewhat more stable, invariant aspect of conceptual representation. Possible determinations of this stability are discussed.     

The role of expectancy in comparative judgments

Researchers interested in the processing of relational information have sought a satisfactory explanation for the congruity effect in linear orders. It is relatively easy to select either the greater of two objects that are high on a dimension or the lesser of two objects that are low on a dimension, but it is relatively difficult to determine the greater of two objects that are low in magnitude or the lesser of two objects that are high in magnitude. One explanation of the congruity effect is the expectancy hypothesis that claims that the choice of the comparative primes objects of particular magnitudes. We present two experiments that demonstrate that a congruity effect of equivalent magnitude is obtained when the comparative is presented after the stimulus pair. Moreover, this equivalence cannot be attributed to the salience of the dimensions we employed, because this equivalence held for stimuli that were classified as salient and for those classified as nonsalient. These findings are interpreted in the context of some current explanations of the congruity effect.     

The role of part—whole information in reasoning about relative size

Models of comparative judgment have assumed that relative magnitude is computed from knowledge about absolute magnitude rather than retrieved directly. In Experiment 1, participants verified the relative size of part-whole pairs (e.g., tree-leaf) and unrelated controls (e.g., tree-penny). The symbolic distance effect was much smaller for part-whole pairs than for unrelated controls. In two subsequent experiments, participants determined either which of two objects was closer in size to a third object or which of two pairs had a greater difference in the size of its constituents. In contrast to the paired comparison task in Experiment 1, judgments of part-whole items were more sensitive to the influence of symbolic distance than were unrelated controls. The fact that the part-whole relation attenuates the effects of symbolic distance in a paired comparison task but not in tasks that require an explicit comparison of size differences suggests that the part-whole relation provides a source of information about relative magnitude that does not depend on knowledge about absolute magnitude.     

The effect of context on the structure of categories

Three experiments examined the effect of context on the representativeness ordering of exemplars of a category. Experiments 1 and 2 employed an online reading time paradigm to examine the effect of context on the time it takes to establish an anaphoric reference between an exemplar and a category term. Experiment 1 demonstrated that context can change the relation between a category term and an exemplar at the time of comprehension. Experiment 2 showed that category terms presented in context generate graded goodness-of-example distributions of exemplars that are different from the distributions generated in the absence of explicit context. These distributions cannot be derived by assuming that the exemplar most strongly suggested by the context serves as the category representation. Experiment 3 employed a membership verification paradigm. Response time was found to be a function of degree of relatedness to the contextdependent category representation. Typicality, as determined in the absence of explicit context, had no effect on decision time. Several models, including some extensions of current semantic memory theories, are developed to account for the results of these experiments.     

The role of subtractions and comparisons in comparative judgments involving numerical reference points

Experiments in which subjects are asked to decide which of two digits is closer in magnitude to a third raise problems for many theories of linear orders. Holyoak (1978), for example, performed a number of these reference point experiments and concluded that they posed serious difficulties for a number of leading models. In their place, he offered the distance ratio model in which the ease of the decision in a reference point task is a function of the ratio of the distances between each stimulus and the reference point. In the present article, three experiments are presented that bear on the adequacy of Holyoak's position. In the first two studies, we present evidence that an important assumption of the distance ratio model is incorrect. In the third experiment, we compare the empirical adequacy of the distance ratio model with our own subtraction model. This model treats the reference point task as a concatenation of two subtractions and a simple digit comparison. This comparison operation is equivalent to the magnitude comparison required in standard linear order experiments. Overall, the subtraction model gives a somewhat better account than the distance ratio.     

Cross-category structure in semantic memory

In Experiment I, subjects made similarity judgments about all 56 category terms listed in the Battig and Montague (1969) norms. These judgments were then subjected to a hierarchical clustering analysis. Experiment II demonstrated that the relations among the category labels are very similar to the relations among the high dominance exemplars of these categories. Experiment III showed that the distances between the category terms in the hierarchical clustering analysis could predict RTs in a same-different paradigm.     

Categorization processes in mental comparisons

Five experiments explore categorization and category-based congruity effects in mental comparisons. The first 4 experiments concentrate on categorization of infinite-set small items. The experiments vary the additional items presented and whether those items appear once (Experiments 1-2) or repeatedly (Experiments 3-4). Additional items include other small items (Experiment 1), relatively large items (Experiments 2-4), and items involving nonsize dimensions (Experiment 4). The critical small items show a complete congruity effect only in Experiments 1 and 3. Results suggest that categorization of infinite-set items may be based on range information alone (Experiment 1) but that multiple categorizations based on multiple ranges (Experiment 2) may require attentional effort. Results implicate categorization as a central process in mental comparison, despite differences in ease of categorization across paradigm.     

Cigarette graphic warning labels increase both risk perceptions and smoking myth endorsement

Objective: Cigarette graphic warning labels elicit negative emotion, which increases risk perceptions through multiple processes. We examined whether this emotion simultaneously affects motivated cognitions like smoking myth endorsement (e.g. ‘exercise can undo the negative effects of smoking’) and perceptions of cigarette danger versus other products.

Design: 736 adult and 469 teen smokers/vulnerable smokers viewed one of three warning label types (text-only, low emotion graphic or high emotion graphic) four times over two weeks.

Main outcome measures: Emotional reactions to the warnings were reported during the first and fourth exposures. Participants reported how often they considered the warnings, smoking myth endorsement, risk perceptions and perceptions of cigarette danger relative to smokeless tobacco and electronic cigarettes.

Results: In structural equation models, emotional reactions influenced risk perceptions and smoking myth endorsement through two processes. Emotion acted as information about risk, directly increasing smoking risk perceptions and decreasing smoking myth endorsement. Emotion also acted as a spotlight, motivating consideration of the warning information. Warning consideration increased risk perceptions, but also increased smoking myth endorsement. Emotional reactions to warnings decreased perceptions of cigarette danger relative to other products.

Conclusions: Emotional reactions to cigarette warnings increase smoking risk perceptions, but also smoking myth endorsement and misperceptions that cigarettes are less dangerous than potentially harm-reducing tobacco products.