Cultural variation in correspondence bias: the critical role of attitude diagnosticity of socially constrained behavior

Upon observing another's socially constrained behavior, people often ascribe to the person an attitude that corresponds to the behavior (called the correspondence bias [CB]). The authors found that when a socially constrained behavior is still diagnostic of the actor's attitude, both Americans and Japanese show an equally strong CB. A major cultural difference occurred when the behavior was minimally diagnostic. Demonstrating their persistent bias toward dispositional attribution, Americans showed a strong CB. But Japanese did not show any CB (Study 1). Furthermore, a mediational analysis revealed that this cross-cultural difference was due in part to the nature of explicit inferences generated online during attitudinal judgment (Study 2). Implications for the cultural grounding of social perception are discussed.     

Culture and basic psychological processes--toward a system view of culture: comment on Oyserman et al. (2002)

D. Oyserman, H. M. Coon, and M. Kemmelmeier (2002) provide a most comprehensive review of empirical studies that used attitudinal surveys to capture cultural variations in individualism and collectivism. In the present article, the author suggests that the cross-cultural validity of attitudinal surveys can no longer be taken for granted. Moreover, the meta-theory underlying this literature (called the entity view of culture) is called into question. The author presents an alternative meta-theory (called the system view of culture) and discusses its implications for future work in cultural and cross-cultural psychology.     

Social class differences in N400 indicate differences in spontaneous trait inference

An emerging literature indicates that dispositional bias in causal attribution of social behavior is weaker for people with working-class (vs. middle-class) backgrounds. However, it is unknown whether this difference is also present in spontaneous forms of trait inference. In the current work, American undergraduates were asked to merely memorize many pairings of a target face and a trait-implying behavior. In a subsequent lexical judgment task, after each face was presented as a fixation, either an implied trait or its antonym was given as a target. As expected, participants with college-educated parents (middle class) showed a strong N400 event-related potential component to the antonym (vs. the implied trait), suggesting spontaneous trait inference during the memorization phase. In contrast, those with high-school-educated parents (working class) showed no such effect. It is important to note that the N400 spontaneous trait inference effect was associated with perceived significance of dispositions in accounting for social behaviors.     

Culture,Emotion, and Well-being: Good Feelings in Japan and the United States

We tested the hypothesis that “good feelings”—the central element of subjective well-being—are associated with interdependence and interpersonal engagement of the self in Japan, but with independence and interpersonal disengagement of the self in the United States. Japanese and American college students (total N = 913) reported how frequently they experienced various emotional states in daily life. In support of the hypothesis, the reported frequency of general positive emotions (e.g. calm, elated) was most closely associated with the reported frequency of interpersonally engaged positive emotions (e.g. friendly feelings) in Japan, but with the reported frequency of interpersonally disengaged positive emotions (e.g. pride) in the United States. Further, for Americans the reported frequency of experience was considerably higher for positive emotions than for negative emotions, but for Japanese it was higher for engaged emotions than for disengaged emotions. Implications for cultural constructions of emotion in general and subjective well-being in particular are discussed.     

Perceiver-induced constraint and attitude attribution in Japan and the US: A case for the cultural dependence of the correspondence bias

After observing someone’s behavior, individuals often infer a corresponding attitude in the person even when the behavior is socially constrained. Convincing evidence for this phenomenon (called the correspondence bias) has been obtained in the perceiver-induced constraint paradigm, where participants ask a target person to read a pre-written attitudinal statement, and after observing the target comply, estimate the target’s real attitude. This paradigm maximally highlights the causal role of the participants in producing the target’s behavior. In Experiment 1, Americans exhibited a reliable correspondence bias under these conditions, but Japanese did not show any such bias. In Experiment 2, both Japanese and Americans inferred strong essay-consistent attitudes in a standard no-choice condition, where the target allegedly argued for a position that had been assigned to her. Implications for the cultural dependence of social cognition are discussed.     

Feature and Configuration in Face Processing: Japanese Are More Configural Than Americans

Previous work suggests that Asians allocate more attention to configuration information than Caucasian Americans do. Yet this cultural variation has been found only with stimuli such as natural scenes and objects that require both feature‐ and configuration‐based processing. Here, we show that the cultural variation also exists in face perception—a domain that is typically viewed as configural in nature. When asked to identify a prototypic face for a set of disparate exemplars, Japanese were more likely than Caucasian Americans to use overall resemblance rather than feature matching. Moreover, in a speeded identity‐matching task, Japanese were more accurate than Americans in identifying the spatial configuration of features (e.g., eyes). Together, these findings underscore the robustness of culture’s influences on cognition.     

Spontaneous trait inference is culture-specific: behavioral and neural evidence

People with an independent model of the self may be expected to develop a spontaneous tendency to infer a personality trait from another person's behavior, but those with an interdependent model of the self may not show such a tendency. We tested this prediction by assessing the cumulative effect of both trait activation and trait binding in a diagnostic task that required no trait inference. Participants first memorized pairings of facial photos with trait-implying behavior. In a subsequent lexical decision task, European Americans showed clear evidence of spontaneous trait inference: When they were primed with a previously studied face, lexical decision for the word for the implied trait associated with that face was facilitated, and the antonym of the implied trait elicited an electrophysiological sign associated with processing of semantically inconsistent information (i.e., the N400). As predicted, however, neither effect was observed for Asian Americans. The cultural difference was mediated by independent self-construal.