Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis. Using bibliographic records of JCB from Scopus, this study finds that consumer behaviour research in JCB has grown substantially in terms of collaboration (co-authorships), global reach (countries), productivity (publications), and impact (citations). The major themes explored by consumer behaviour research in JCB include consumer information processing, consumption communities, consumption value, sustainable consumption, intergenerational consumer behaviour, consumer-brand relationship, consumer ethics, and conditional relationships in consumer behaviour. The most recent consumer behaviour research in JCB has considered externalities such as the COVID-19 pandemic and focused on themes such as consumer ethics and sustainable consumption in line with the global movement toward environmental social governance (ESG) and sustainable development goals (SDGs).     

Category ratio: A search for an optimal solution to reduce choice overload

This paper endeavors to find an optimal solution to alleviate the harmful consequences of choice overload using assortment categorization. Past research on assortment categorization has primarily studied the type of category labels. Only a few studies focused on the number of category labels, and the extant research is inconclusive on the right number of labels. This paper argues that the number of options under each label is more important in reducing choice overload than the number of labels. We call the number of options under each label “category ratio”. We integrate the research from four streams to recommend an optimal range of category ratio. In a field and a lab experiment, we tested the optimal category ratio as an intervention in the reduction of choice overload. The results of both experiments found a significant reduction in choice overload for the optimal category ratio. In experiment 3, we manipulated the category ratio to test whether the optimal category ratio is better than the non-optimal category ratio. The results of experiment 3 found that consumers experienced more satisfaction for the optimal category ratio than both uncategorized assortment and non-optimal category ratio. Past research has found that fewer labels and uninformative categorization are not helpful in the choice process. This paper finds that a few labels are beneficial only when the category ratio is within the proposed optimal range. Uninformative labels also reduced choice overload when categorized using the optimal category ratio.     

The Measurement of Behavioral Complexity

A number of measurement techniques designed to assess cognitive and behavioral complexity are considered. While early measures limit their focus to interpersonal differentiation, later measures consider differentiation, integration, and, in one case, various other aspects of information processing structure. Objective paper-and-pencil measures, subjective response assessment, and simulation technology are briefly described.     

Differences in Recall of Adolescent Socialization Among High and Low Achievers in Business1

The study traces out the adolescence experience of high and low achievers of an organization. The high achievers were those who had joined the organization as clerks and risen to senior managerial positions, whereas low achievers were those who joined with “highs” as clerks and remained clerks even after 15 years of service. A life history questionnaire method was used for the study, and 150 respondents (75 “highs” and 75 “lows”) were extensively interviewed about various aspects of their adolescence. The findings in this paper indicate that high achievers were encouraged to have their independent opinions and had achievement oriented future plans during their adolescence.     

Real-world implications of high-performance competencies and strategic management simulation technology

The construct and criterion-related validity of 11 High-Performance Competencies (H-PC) are explored through data collected by three highly reliable methods: work shadowing, assessment centres, and Strategic Management Simulation Technology. A large international managerial sample indicates that some H-PC are more highly developed than others. This suggests that managers may have a restricted capacity to co-operatively address the multidimensional issues that loom large today. Strategic Management Simulation Technology is discussed as a way of developing a more balanced leadership capability profile and enhancing desirable real-world outcomes.     

Aphasia type and aging in Hindi-speaking stroke patients

In this study, the clinical profile of Hindi-speaking stroke patients with aphasia from northern India has been investigated. We examined the interactional effect between age and gender with aphasia type in 97 Hindi-speaking right-handed individuals, the majority of them with a confirmed diagnosis of a cerebrovascular accident. The subjects included in the study ranged from 3 weeks to two years post-onset with a diagnosis of a common classical aphasia (Broca's, Wernicke's, anomic, global, conduction, and transcortical) types involving both males and females. Also examined was the interaction between literacy and aphasia type since the subjects had varied exposures to education (total illiteracy to professional/university education). While the data reported here about Hindi-speaking aphasics are relatively in agreement with the age-aphasia type patterns discussed in western countries, nonetheless some differences were also observed. The mean age of Indian patients with aphasia was significantly lower. Also, in addition to some gender and literacy related differences, an outstanding difference was that many clinical symptoms that are known to co-occur with aphasia were not readily reported by subjects with stroke.     

Mother-infant interaction: effects of a home intervention and ongoing maternal drug use

Examined the effects of a home-based intervention on mother-infant interaction among drug-using women and their infants. At 2 weeks postpartum, mothers and infants were randomly assigned to either an intervention (n = 84) or a control (n = 87) group. Control families received brief monthly tracking visits, and intervention families received weekly visits by trained lay visitors. Mother-infant interaction was evaluated at 6 months through observation of feeding. Although there were no direct effects of the intervention, in the control group, mothers who continued to use drugs were less responsive to their babies than mothers who were drug free. In the intervention group, drug use was not associated with maternal responsiveness. Weekly home-based intervention may be a protective strategy for children of drug-using women because it disrupts the relation between ongoing maternal drug use and low maternal responsiveness.     

“Why Am I so Anxious?” A Study of Attention Bias in Obsessive Compulsive Disorder

Previous research investigating attentional bias has produced intriguingly equivocal results. The present large-scale study explored attentional bias in subjects diagnosed with obsessive-compulsive disorder (OCD) and in a control group (n = 80) using the Emotional Stroop Test. Results clearly indicated poorer performances across the board amongst patients diagnosed with OCD compared to the control group, particularly in the case of anxiety-related stimuli. This paper discusses, in the light of current models of attentional bias towards threat in anxiety disorders, the processes whereby attentional bias towards anxiety stimuli might play a vital role in the causation and maintenance of OCD.     

Health and Aging: A Perspective from the Far East

Singapore is an urban, highly industrialized country in South East Asia. By 2030, one-fifth of the population is projected to be composed of citizens aged above 65 years. Research on aging has largely focused on the effects of deteriorating physical ability on daily functioning capabilities (Iwarsson & Isacsson, 1997; Warr, 1995). More recently, the role of self-perceived usefulness, competence and control on well-being in the elderly have been investigated (Heberlein, Licht & Licht, 1999; Ranzjin, Keeves, Luszcz, & Feather, 1998). In other fields, activity and involvement have been identified as effective coping devices (Nair, 1989; Shalit, 1988). The present study compared the conceptual understanding of the esteem and well-being of the elderly on the dimensions of activity, involvement, and control, as viewed by an undergraduate sample (n = 60) and a cross-section of seniors (n = 71). Three separate factor analyses reflected interesting variations in the conceptual frameworks.     

Impact of Allergic Rhinitis on Simulated Real‐World Performance1

A few studies have shown that untreated seasonal allergic rhinitis (hay fever) may have unfavorable effects on performance. However, prior research has employed tasks of limited or moderate difficulty (e.g., verbal learning) or has focused on visual‐motor efforts (e.g., driving a vehicle). The present research compared performance in the absence (asymptomatic) versus presence (symptomatic) of rhinitis, using the validated strategic management simulation (SMS). Obtained data indicated that whenever task‐demands were contextual (e.g., cued by the environment), no differences between symptomatic and asymptomatic conditions were obtained. Whenever task‐demands were more difficult, untreated seasonal allergic rhinitis decreased effectiveness. To avoid loss of productivity and limit decrements in quality of life, treatment of seasonal allergic rhinitis with medications without sedating effects appears of value.