A Social Learning Approach to Increasing Blood Donations1

A field experiment conducted in high schools throughout the country was aimed at increasing the number of high school students who donate blood. Special interventions that emphasized psychological or educational approaches to heightening motivation to donate, as well as a combined intervention, were compared with the usual approach taken at blood drives. Psychological interventions in which social learning principles (modeling, perceptions of social norms) played important roles either alone or in combination with an educational (informational) approach were more successful in stimulating blood donations than either an educational approach alone or the approaches traditionally followed by the participating local blood centers. The results demonstrated that use of social learning principles in designing interventions to strengthen socially relevant altruistic behavior could be valuable both practically and theoretically.     

Arousal seeking as a moderator of life stress

This study investigated the relationship between life stress and measures of anxiety, depression, and hostility as a function of subjects' arousal-seeking status. Results indicated significant relationships between negative life change and measures of both anxiety and hostility. These relationships, however, held only for subjects who were low on the arousal-seeking dimension. The results suggest that arousal-seeking status may serve as a moderator variable in determining the relationship between life stress and other variables.     

Personality research: components of variance attributable to the person and the situation.

Studies involving personality and situational variables were surveyed. Studies permitting determination of main effects and interactions involving these variables have increased since 1950. In one comparison, situational main effects were significant in 65.5% of the cases, whereas the figure was 31% for individual difference variables and 59.9% for interactions. In another comparison, 35% of situational main effects accounted for more than 10% of the variance, compared with 29% for personality indexes; 19% of the situational variable effects accounted for more than 20% of the variance, compared with 14% of the personality main effects. Low percentages of variance were accounted for by all variables investigated: situational, personality, demographic, and interactions among these variables.