The Creativity Matrix: Spotlights and Blind Spots in Our Understanding of the Phenomenon

In this paper, we organize past and present theories and models of creativity by using a new conceptual framework—the creativity matrix—with the aim of highlighting the dimensions of creativity we know a lot about and those we tend to either ignore or find difficult to study. This matrix is formed by bringing together a developmental model of creativity (the 4 C's) and a structural one (the 5 A's). We start by briefly describing these two conceptual frameworks, and then, we proceed to exploring the matrix itself by describing how the 5 A's are dynamically organized at each “level” of the 4 C's. Importantly, our overview of the matrix is informed by existing models and concepts that address one of more of the C's and the A's. This gives us a unique opportunity to take stock of what has been studied so far and, toward the end, consider new avenues for the development of theory and research agendas within creativity studies.     

Complex Communication Dynamics: Exploring the Structure of an Academic Talk

Communication is a multimodal phenomenon. The cognitive mechanisms supporting it are still understudied. We explored a natural dataset of academic lectures to determine how communication modalities are used and coordinated during the presentation of complex information. Using automated and semi‐automated techniques, we extracted and analyzed, from the videos of 30 speakers, measures capturing the dynamics of their body movement, their slide change rate, and various aspects of their speech (speech rate, articulation rate, fundamental frequency, and intensity). There were consistent but statistically subtle patterns in the use of speech rate, articulation rate, intensity, and body motion across the presentation. Principal component analysis also revealed patterns of system‐like covariation among modalities. These findings, although tentative, do suggest that the cognitive system is integrating body, slides, and speech in a coordinated manner during natural language use. Further research is needed to clarify the specific coordination patterns that occur between the different modalities.     

Parallel discrimination of subjective contours defined by offset gratings

Recent physiological studies (von der Heydt & Peterhans, 1989) suggest that the orientation of subjective contours is encoded very early in the visual system (V2 in monkey). This result is seemingly at odds with existing psychophysical data which suggest that the detection of subjective contours involves selective attention. It is argued that certain subjective contours are registered in a reflexive (bottom-up) manner by the visual system but that selective attention may be needed to gain access to this representation. To assess this suggestion, a visual-search task was used in which subjects were to detect the presence of a horizontal (vertical) subjective contour (defined by offset gratings) in a variable number of vertical (horizontal) subjective contours (also defined by offset gratings). When there were no competing organizations within the display, detection was indeed independent of the number of nontarget distractors, that is, selective attention was unnecessary. In a second experiment, we found that a curved form (a crescent defined by subjective contours) was easier to detect in a background of vertical bars (also defined by subjective contours) than vice versa, namely, a search asymmetry paralleling those found by Treisman and Gormican (1988). A final experiment showed that when the horizontal and vertical bars of the first experiment formed textured regions, they could be discriminated at very brief display durations (30–120 msec), However, when the line terminations aligned along the subjective contour were tapered rather than abrupt, discrimination dropped off with the degree of tapering. The latter result is consistent with the assumption that the registration of subjective contours in V2 involves the integration of responses from aligned, end-stopped cells found in VI (von der Heydt & Peterhans, 1989).     

Trading relations in the perception of speech by 5-year-old children

Five-year-old children were tested for perceptual trading relations between a temporal cue (silence duration) and a spectral cue (F₁ onset frequency) for the “say-stay” distinction. Identification functions were obtained for two synthetic “say-stay” continua, each containing systematic variations in the amount of silence following the /s/ noise. In one continuum, the vocalic portion had a lower F₁ onset than in the other continuum. Children showed a smaller trading relation than has been found with adults. They did not differ from adults, however, in their perception of an “ay-day” continuum formed by varying F₁ onset frequency only. The results of a discrimination task in which the two acoustic cues were made to “cooperate” or “conflict” phonetically supported the notion of perceptual equivalence of the temporal and spectral cues along a single phonetic dimension. The results indicate that young children, like adults, perceptually integrate multiple cues to a speech contrast in a phonetically relevant manner, but that they may not give the same perceptual weights to the various cues as do adults.     

Digital daydreaming: Introducing the spontaneous smartphone checking scale

Smartphones are a ubiquitous part of many people's lives, but little is known about their impact on everyday thought processes. Here we introduce the spontaneous smartphone checking scale (SSCS)—which measures the tendency to direct attention toward one's smartphone, unpreceded by external prompts (e.g., notifications, or alerts) and with no specific conscious goal in mind, as a parallel to mind-wandering directed toward internal thoughts. The SSCS showed good psychometric properties and construct validity. It separated from measures of daydreaming and mind-wandering by not loading on dimensions related to self-consciousness, reflection, and rumination, but instead loading highly on a factor associated with other aspects of digital communication and concerns about public appearance on social media. This suggests that spontaneous smartphone checking serves different mental and social functions than internally generated spontaneous thought processes. We discuss possible long-term effects of spontaneous smartphone checking taking up time for internally generated spontaneous thoughts.     

Effects of instructions and reinforcement-feedback on human operant behavior maintained by fixed-interval reinforcement

In three experiments, human subjects were trained on a five-component multiple schedule with different fixed intervals of monetary reinforcement scheduled in the different components. Subjects uninstructed about the fixed-interval schedules manifested high and generally equivalent rates regardless of the particular component. By comparison, subjects given instructions about the schedules showed orderly progressions of rates and temporal patterning as a function of the interreinforcement intervals, particularly when feedback about reinforcement was delivered but also when reinforcement-feedback was withheld. Administration of the instructions-reinforcement combination to subjects who had already developed poorly differentiated behavior, however, did not make their behavior substantially better differentiated. When cost was imposed for responding, both instructed and uninstructed subjects showed low and differentiated rates regardless of their prior histories. It was concluded that instructions can have major influences on the establishment and maintenance of human operant behavior.     

“Center-of-gravity” Tendencies for fixations and flow patterns

Fixation positions were measured for a variety of simple patterns. Generally, the spontaneous fixation tendencies hovered near the “center-of-gravity” of the pattern, providing that the overall dimensions of the figure were less than about 5 deg. “Open” figures such as angles were found to be roughly equivalent to their “enclosed” counterparts, such as triangles. The constraints imposed by the pattern upon the fixation tendencies occur at a level where the binocular inputs are processed. Of further importance was the fact that the fixation points approximate the foci observed in the same patterns when they are seen against a background of visual noise. It is suggested that the two results may be functionally related..     

Stereopsis with opposite contrast contours

The effects of incidental stimuli, defined as visual stimuli not under verbal control, upon a selection task were observed as a function of feedback contingency. Ss judged letter pairs to be valid or invalid completions of preceding letter parts. During the presentation of the letter parts, the response pair or an alternative pair of letters was intermittently presented at a threshold value individually determined for each S. One group of Ss received a light feedback of performance contingent upon responding to the incidental stimuli; whereas a second group received a random noncontingent feedback. The results indicated: (a) both groups responded to the incidental stimuli; (b) feedback contingency had no effect on frequency of responding to the incidental stimuli; (c) frequency of responding to the incidental stimuli remained constant over 32 trials.     

The effects of coding procedure on human information transmission

Three different coding schemes, i.e., transformations between stimuli and responses, were used in a continuous information transmission situation. The stimuli were groups of binary digits and S was required to transform these into verbal equivalents of combinations formed by taking various sets of the English letters. Three codes, one based on communication theory, one based on Miller’s (1956) chunking hypothesis, and a combination of the first two were used. In addition, two levels of stimulus redundancy, zero and 0.5 were used. Time to complete the task and errors were the de-pendent variables. The Ss were run for twelve days. The basic result was that Ss transmitted information at a constant rate regardless of the code or redundancy level used.