Effects of Visual Representation on Social Influence in Computer‐Mediated Communication

Two experiments investigated if and how visual representation of interactants affects depersonalization and conformity to group norms in anonymous computer‐mediated communication (CMC). In Experiment 1, a 2 (intergroup versus interpersonal) × 2 (same character versus different character) between‐subjects design experiment (N= 60), each participant made a decision about social dilemmas after seeing two other (ostensible) participants’ unanimous opinions and then exchanged supporting arguments. Consistent with the Social Identity model of Deindividuation Effects (SIDE), when the group level of self‐identity was rendered salient in an intergroup encounter, uniform virtual appearance of CMC partners triggered depersonalization and subsequent conformity behavior. By contrast, when the personal dimension of the self was salient, standardized representation tended to reduce conformity. To elucidate the mediation process, Experiment 2 investigated the causal links between depersonalization, group identification, and conformity. The results show that depersonalization accentuated adherence to group norms, both directly and indirectly via group identification.     

The Multiple Source Effect and Synthesized Speech

Two experiments examine the effect of multiple synthetic voices in an e‐commerce context. In Study 1, participants (N= 40) heard five positive reviews about a book from five different synthetic voices or from a single synthetic voice. Consistent with the multiple source effect, results showed that participants hearing multiple synthetic voices evaluated the reviewed books more positively, predicted more favorable public reaction to the books, and felt greater social presence of virtual speakers. The effects were mediated by participants’ feelings of social presence. The second experiment (N= 40) showed that the observed effects persisted even when participants were shown the purely artificial nature of synthesized speech. These results support the idea that characteristics of synthetic voices in doubly disembodied language settings influence participants’ imagination of virtual speakers, and that technological literacy does not hinder social responses to anthropomorphic technologies such as text‐to‐speech (TTS).     

城市绿化景观观赏性的心理学研究

抽取上海地区具有代表性的公共绿地绿化景观样本,编制测评量表对其观赏性进行评价.通过探索性因素分析鉴别该量表的测评维度并基于理论推断和经验归纳确定评价指标,包括整体美感、正性情绪、色彩知觉、形态知觉、负性感受.120名大学生和研究生对景观样本的评价结果表明.高观赏性组的景观与低观赏性组的景观相比,前者的整体美感、正性情绪、形态知觉、色彩知觉维度评价指标及其所含测项的评分均高于后者,彼此差异达到极显著或非常显著的水平,而负性感受维度评价指标评分则是后者极显著地高于前者,而且其测项评分也显著高于前者.本研究编制的量表能够对城市绿化景观观赏性进行有效测评.     

门静脉血流改变对晚期高位胆管癌的诊断价值

通过探讨正常人与高位胆管癌病人之间的门静脉血流改变,发现两者之间有明显的不同。所以门静脉血流改变在诊断高位胆管癌方面具有重要意义。     

0-6岁儿童早期教育观念的调查研究

本研究采用调查分析法、访谈法,对0-6岁儿童家长与教师的早期教育观念进行了调查.研究发现,这两类群体认为儿童在0-6岁期问最需要关注的是健康的身体素质、诚实守信的道德品质、坚持与专注的学习品质;不同年龄阶段儿童(0-3岁、4-6岁)需要关注的素质与早期教育方式因他们身心发展特点不同而有所不同;(3)青年人与中年人评定的结果基本一致,教师与家长在多个项目的评定上呈现出差异.研究的结果对早期教育的导向有所启示.