Mood effects on attitude judgments: independent effects of mood before and after message elaboration.

This study investigated the independent effects of induced mood on the encoding of persuasive messages and on the assessment of attitude judgments. In Experiment 1, positive or negative mood was induced either before the encoding of a counterattitudinal message or before the assessment of attitude judgments. When mood was induced before message presentation, Ss in a bad mood were more persuaded by strong than by weak arguments, whereas Ss in a good mood were equally persuaded by strong and by weak arguments. When Ss encoded the message in a neutral mood, however, the advantage of strong over weak arguments was more pronounced when Ss were in a good rather than in a bad mood at the time of attitude assessment. In Experiment 2, Ss exposed to a counterattitudinal message composed of either strong or weak arguments formed either a global evaluation or a detailed representation of the message. Positive, negative, or neutral mood was then induced. Ss in a good mood were most likely and Ss in a negative mood least likely to base their reported attitudes on global evaluations.     

Context-dependent variation in social stereotyping 1: The effects of intergroup relations as mediated by social change and frame of reference

During the 1990-1991 Persian Gulf conflict an experiment was conducted with Australian university students (N = 200) to investigate whether the social stereotyping of Americans varied with social contextual manipulations related to the hostilities. The study, conducted in two phases at the start and end of the conflict, examined how the assignment of standard stereotypical traits to Americans was affected (a) by the large-scale social change constituted by the war and (b) by variation in the frame of reference provided by relevant comparison groups. The elicited stereotypes were sensitive to both of these contextual variables, demonstrating significant variation and fluidity. Overall, stereotypes of Americans were relatively negative. They were significantly more negative (a) at the end of the war than at the beginning in the restricted frame (when Australia and Britain were comparison groups) and (b) in the first phase of the conflict when the frame was extended to include Iraq as a comparison group. The findings were in line with expectations derived from self-categorization theory (Turner, 1985) that the social categorization of self and other into ingroup and outgroup is inherently variable, comparative and context-dependent. They question the long-held view of stereotypes as fixed, rigid and resistant to change.     

On-line and memory-based modification of attitudes: determinants of message recall-attitude change correspondence

Experiments investigated the impact of message elaboration on attitude change-message recall correspondence when attitude change occurs in an on-line (as attitude-relevant information is received), or memory-based (on the basis of retrieved attitude-relevant information) fashion. In 2 experiments, Ss' processing goals were manipulated to increase or inhibit on-line change and message elaboration. As predicted, Ss reported postexposure attitudes more rapidly in on-line vs memory-based conditions. Decreased message elaboration increased attitude-recall correspondence, regardless of when attitude change occurred. Increased elaboration produced elaboration-attitude judgment correspondence. Results suggest that recall of message content will best predict persuasion when message content is encoded free of elaborations, regardless of when attitude change occurs.     

Processing of persuasive in-group messages

Two studies investigated the processes mediating the persuasive impact of messages representing in-group opinions. In the 1st study, subjects read either a strong or a weak message attributed to either an in-group member or to another group. Subjects were more persuaded by a strong message from the in-group than a weak one, suggesting content-focused processing of the in-group message. Subjects were equally unpersuaded by either a strong or a weak message from the other group, and showed little sign of message processing. In the 2nd study, Ss listened to in-group or other-group messages about issues that varied in their relevance to in-group membership. When the issue was relevant to the in-group, subjects were persuaded by a strong message from the in-group, unpersuaded by a weak message from the in-group, and equally unimpressed by strong and weak messages from the other group. When the issue was irrelevant to the in-group, subjects accepted the position advocated by the in-group regardless of message quality, and again ignored messages from the other group. These results suggest that increased message processing, and not merely the impact of source persuasion cues, can underlie in-group-mediated attitude change.     

The Individuation of Actions

I argue against a view of the individuation of actions endorsed most notably by Hornsby and Davidson. This is the view that in, for example, Anscombe's case of the pumping man, we have a single action which can be described, variously, as a pumping, a poisoning and so on. I argue that, even in the area of the standard arguments against this view, such as that based on the logic of 'by' and the argument from temporal dimensions, the case against the Davidson-Hornsby view has not been made as strong as it ought to have been. I show how those standard arguments can be strengthened; and I argue that the principal considerations adduced in support of the view do not in fact lend it the support that they have been widely thought to lend it. I conclude that the view should be rejected.     

The role of action lines in children's memory for pictures

The purpose of the present study was to test the hypothesis that memory for pictorial material is dependent on initial comprehension of the depicted relationships. Subjects at three age levels (second, sixth, and ninth grades) were compared on ability to remember cartoon pictures which did or did not contain action lines as clues to the interaction between actors. It was predicted that the older children, because of extensive experience with still cartoons and comics, would benefit from the action lines. The action lines facilitated recall of pictures for only the older students, specifically, the ninth graders. The object of the action was the most efficient probe, even though the action was more frequently remembered. These results are discussed in terms of the action (interaction) being the basis of comprehension and, consequently, the remembering of the picture.     

Ethnic-racial identity,relatedness, and school belonging for adolescent New Zealanders: does student gender make a difference?

Social Psychology of Education - Attitudes toward ethnic and racial identity have been linked to both wellbeing and maladaptive outcomes that affect belonging at school. Further, relatedness (or...     

Could it happen to you? Predicting the impact of downward comparisons on the self

Three studies examined the impact of downward comparisons on the self. Worse-off others exerted an impact only when participants drew an analogy between themselves and the other. When participants did draw an analogy, the impact of the other on the self was determined by perceived vulnerability to the other's negative fate. When vulnerability was low, downward comparisons enhanced self-evaluations. When vulnerability was high, downward comparisons deflated self-evaluations, but activated a prevention orientation, boosting motivation aimed at avoiding the negative experience of the other.