Gender roles,computer attitudes,and dyadic computer interaction performance in college students

Females tend to score lower than males on measures of computer aptitude and attitudes. This study examined the potential effects of several mediating factors, sex of experimenter, sex of experimental partner, sex typing (Bem Sex Role Inventory score), and level of past experience, on a computer interaction task involving a dyad. College students, drawn from a primarily white college population, after completing paper-and-pencil measures assessing computer experience, computer attitudes, and gender roles, participated in a computer task involving drawing up to ten prescribed geometric patterns on a computer screen. Research assistants recorded the number of correctly completed patterns and videotaped participant interaction through a one-way mirror. Males reported experiencing more computer involvement than females. For males, past computer experience and masculinity were correlated with more positive computer attitude scores. For females, only past computer experience related to more positive computer attitude scores. Analyses of the computer interaction variable indicated that participants asked male research assistants significantly more questions than female research assistants. Several interaction effects were also found.A previous version of this paper was presented at the annual meeting of the Southwestern Psychological Association, New Orleans, April 1991.     

Interpersonal Judgments: Moral Responsibility and Blame

A deterministic perspective, believing choices are a function of hereditary and environmental factors, could theoretically impact perceived moral responsibility and lead to decreased blame in judging others. However, little consistent support has been found relating individual differences in deterministic attitudes to blame/tolerance for others. Perhaps, though, providing information regarding past background hardships affecting an individual's current lifestyle could potentially mediate harsh moralistic judgments of that individual. In the two studies reported here, we further explored the relation of free will/determinism scales to attitudes toward others as well as the effect of manipulating background information on the assignment of blame. As in previous research, little support was found for the relation of deterministic attitudes to tolerance toward others. However, judgments following manipulated information about hypothetical target persons supported the conclusion that target individuals are blamed less and given more sympathy if more information related to previous hardships is provided. In addition, in the second study perceived similarity to a target individual was associated with decreased blame/greater sympathy for a target with alcohol abuse problems.     

Gender stereotyping in medical advertising: Much ado about something?

Gender bias in medical advertising may be one factor contributing to differential treatment of women and men by physicians. Four hundred forty advertisements from three prominent medical journals were analyzed. Significantly more male, compared to female, recipient ads were found overall as well as for cardiovascular drugs. Males and females were both portrayed stereotypically in the ads, but this trend was especially true for males. The facial expressions of men were more likely to be serious/neutral whereas the facial expressions of women were more often judged to be pleasant. Females tended to be younger than the males that were depicted. Since heart disease is the number one killer of both men and women, underrepresentation of women in cardiovascular ads was questioned. Stereotypical portrayals as well as differences in facial expressions and age of depicted recipients may contribute to physicians being less likely to take the complaints of women, compared to men, seriously.     

Kept Under the Hood: Neglect of the Clitoris in Common Vernacular

Even though the “clitoris” is the organ homologous to the “penis,” this term may not be commonly used as the female counterpart to the penis. We conducted three studies to examine the usage of terminology for female sexual anatomy. In the first study 57 books in a university computer database for “sex instruction” were examined for the inclusion of terms such as penis, clitoris, vagina, vulva, and uterus. Penis was mentioned more often than either the clitoris or vulva in these books. In the second and third studies we investigated the terminology used by college students as well as their sexual attitudes and knowledge. Participants in the studies were Euro-American (76%/76%, Study 2/Study 3 respectively), Hispanic (18%/14%), and African American (4%/7%); students reported that they were overwhelmingly taught vagina as the female counterpart to the penis. Believing that the inner portion of the vagina is the most sexually sensitive part of the female body correlated with negative attitudes toward masturbation (Study 2) and agreement with sex myths (Studies 2 and 3).     

Pokémon: Exploring the Role of Gender

In Study 1 college students (47 men, 104 women) watched Pokémon cartoons, and afterward they rated one of four trainers (persons who train creatures called Pokémon) on 28 characteristics. James, the male “bad” trainer, was rated lowest of four trainers on “masculine” traits including strength, assertiveness, certainty, and being a leader. Jesse, the female “bad” trainer, was rated as sexiest and most aggressive. In Study 2 sixty-two elementary school children (28 girls, 34 boys) were individually interviewed. Fewer than 50% of the children could name a female Pokémon, and participants were more likely to choose a boy than a girl as a favorite trainer. Male Pokémon and trainers may be more central to the cartoon, and counter-stereotypical gender portrayals may be one way to portray a “bad” character even more negatively.     

College Students’ Video Game Participation and Perceptions: Gender Differences and Implications

As growing numbers of youth in the United States play video games, potential effects of game playing are being considered. We focused on gender-related aspects of gaming in a study of 206 college students. Men were significantly more likely than women to play video games two or more hours a week and to indicate that video game playing interfered with sleeping and with class preparation. A greater proportion of women than men complained about the amount of time their significant other played video games. Participants rated female video game characters as significantly more helpless and sexually provocative than male characters and as less likely to be strong and aggressive. Gender differences in participation and character portrayals potentially impact the lives of youth in a variety of ways.