Goal Imagery: Bridging the Gap Between Implicit Motives and Explicit Goals

Two studies examined the role of goal imagery (i.e., the perception-like mental representation of the pursuit and attainment of a goal) in establishing congruence between individuals' implicit motives and their inclination to pursue explicit goals assigned to them. Study 1 found that after a goal-imagery exercise, implicit needs for power and affiliation predicted participants' affective arousal and their commitment to a social-interaction goal furnished with power- and affiliation-related incentives. In Study 2, implicit power motivation predicted the level of performance participants achieved in pursuit of a competitive performance goal after a goal-imagery exercise. Without goal imagery, however, participants' motivation to pursue an explicit goal was independent of their implicit motive dispositions in both studies.     

Implicit need for affiliation is associated with increased corrugator activity in a non-positive, but not in a positive social interaction

Affective changes in response to motive-relevant stimuli are a defining feature of implicit motives. We therefore expected to find an effect of individual differences in the implicit need for affiliation (nAff) on corrugator supercilii activity, an indicator of affect, when participants were confronted with nonverbal indicators of a conversational partner’s withdrawal. Participants’ nAff was assessed with a Picture Story Exercise (PSE). They were then involved in an interaction with a smiling or a neutral experimenter while their corrugator activity was measured with electromyography (EMG). As expected, we found higher corrugator activity for people high in nAff compared to people low in nAff when the experimenter kept a neutral facial expression throughout the interaction but not when he/she was smiling.     

Methodological and dispositional predictors of congruence between implicit and explicit need for achievement

In this research, the authors questioned the statistical independence of implicit and explicit motives. Their first aim was to identify a methodological factor that may have weakened implicit-explicit motive correlations in past research. Their second aim was to identify personality traits that moderate implicit-explicit motive congruence. They found that implicit and explicit need for achievement (nAch) are significantly correlated, but only if the implicit and explicit measures are matched in content. Three traits were found to uniquely moderate the relationship between implicit and explicit nAch: private body consciousness, self-monitoring, and preference for consistency. These findings indicate that implicit and explicit nAch are systematically related and suggest that some individuals may use implicit nAch as a foundation for the development of explicit nAch.     

Implicit Motives Modulate Attentional Orienting to Facial Expressions of Emotion

We conducted two studies (Ns=52 and 60) to test the notion that the incentive salience of facial expressions of emotion (FEE) is a joint function of perceivers’ implicit needs for power and affiliation and the FEE’s meaning as a dominance or affiliation signal. We used a variant of the dot-probe task (Mogg & Bradley, 1999a) to measure attentional orienting. Joy, anger, surprise, and neutral FEEs were presented for 12, 116, and 231 ms with backward masking. Implicit motives were assessed with a Picture Story Exercise. We found that power-motivated individuals orient their attention towards faces signaling low dominance, but away from faces that signal high dominance, and (b) that affiliation-motivated individuals show vigilance for faces signaling low affiliation (rejection) and, to a lesser extent, orient attention towards faces signaling high affiliation (acceptance).     

The Hormonal Correlates of Implicit Motives

Implicit motives represent nonconsciously represented dispositions to seek specific classes of incentives and to avoid corresponding classes of disincentives. Growing evidence suggests that the implicit power motive is associated with basal levels and reactivity of the gonadal steroid hormones testosterone in men and estradiol in women. It is also associated with increased release of stress hormones (cortisol, norepinephrine) in response to dominance challenges and social defeat. The implicit affiliation motive is linked to the release of progesterone: increases in progesterone are followed by increases in affiliation motivation, and arousal of affiliation motivation is associated with concurrent or subsequent progesterone increases. There is limited evidence for a role of vasopressin in achievement motivation. These findings point to a key role of the hypothalamus for implicit motives, a role that is consistent with the existence of function‐specific nuclei within this brain area.     

Assessing implicit motives in U.S. college students: effects of picture type and position, gender and ethnicity, and cross-cultural comparisons

We assessed implicit needs for power, achievement, and affiliation in 323 U.S. college students using a Picture Story Exercise (PSE; McClelland, Koestner, & Weinberger, 1989) consisting of 6 picture cues and Winter's (1994) content coding system. Picture cues differed markedly in the amount of motive imagery they elicited and picture motive profiles closely resembled those reported by Schultheiss and Brunstein (2001) for a German student sample. Picture position influenced the expression of power and affiliation motivation, with affiliation motivation being most strongly expressed at the beginning and power motivation being most strongly expressed in the middle of the PSE. Women had higher affiliation motive scores than men. Asian Americans had higher affiliation motive scores than Whites, and African Americans had higher levels of achievement motivation than Asian Americans or Whites. PSE motive measures showed little or no overlap with questionnaire measures of impulsivity and anxiety (Behavioral Inhibition System-Behavioral Activation System scales; Carver & White, 1994) or specific motivational orientations (Personality Research Form; Jackson, 1984). Comparisons with Schultheiss and Brunstein's (2001) German sample indicate that U.S. students have higher achievement motivation and lower power motivation and activity inhibition scores than German students.     

Inhibited power motivation and persuasive communication: a lens model analysis

The authors tested the hypothesis that after motive arousal, individuals with an inhibited power motive (IPM) would excel at a persuasive task and explored the behavioral strategies IPM individuals use to that purpose. Sixty-eight participants presented their point of view on a controversial subject to another person. Power motivation and inhibition were both assessed by a picture-story test. Prior to their presentation, half of the participants imaginatively explored the ensuing task. The other half was assigned to a no-imagery control condition. Lens model analysis of videotaped presentations revealed that IPM participants in the imagery condition were judged to be the most persuasive of all participants. This interactive effect of power motivation, inhibition, and imagery condition was accounted for by three behavioral cues: verbal fluency, gesturing, and eyebrow lifts. No comparable effects emerged among no-imagery participants.     

Spatial representation and assessment of family relationships

Abstract

In recent years, several attempts have been made to assess patterns of cohesion and power in order to analyze family functioning (e.g., Olson, 1986; Wood, 1985). In most studies, researchers use self-report methods or observation of family interactions. These methods often base the measurement of family structure on a total family score and therefore do not explicitly consider different system levels (dyads, etc.). This review presents Symbolic Figure Placement Techniques (SFPTs) and discusses their relevance for the investigation of family cohesion and power.