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The country‐of‐origin effect is a topic central to the field of international marketing. Country of origin has been found to exert a particularly potent effect on consumer evaluation in situations where there is a strong link between a country and a particular product category. The present study provides further insight into how this particular effect can be understood. Drawing on a novel conceptualization of how country image and product categories interact, this study tested the relative evaluative relevance of product category with respect to estimates of brand equity across a variety of product categories. The findings suggest that facets of a country's image that are more closely related to the evaluation situation exert a greater influence on the evaluation of brands. This result encourages scholars as well as practitioners to re‐evaluate which situations might cause the country of origin effect to hold managerial relevance and paves the way for new paths toward a more comprehensive understanding of the effect. Copyright © 2015 John Wiley & Sons, Ltd. 相似文献
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Bianca M. Hinojosa William B. Meese Jennifer L. Howell Kristen P. Lindgren Brian O’Shea Bethany A. Teachman Alexandra Werntz 《Social and Personality Psychology Compass》2023,17(12):e12905
We investigated the role of implicit and explicit associations between harm and COVID-19 vaccines using a large sample (N = 4668) of online volunteers. The participants completed a brief implicit association test and explicit measures to evaluate the extent to which they associated COVID-19 vaccines with concepts of harmfulness or helpfulness. We examined the relationship between these harmfulness/helpfulness COVID-19 vaccine associations and vaccination status, intentions, beliefs, and behavior. We found that stronger implicit and explicit associations that COVID-19 vaccines are helpful relate to vaccination status and beliefs about the COVID-19 vaccine. That is, stronger pro-helpful COVID-19 vaccine associations, both implicitly and explicitly, related to greater intentions to be vaccinated, more positive beliefs about the vaccine, and greater vaccine uptake. 相似文献
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Annika Melinder Tim Brennen Mikael Falkhaugen Husby Olav Vassend 《Applied cognitive psychology》2020,34(5):961-971
Confirmation bias is a universal characteristic of human cognition, with consequences for information processing and reasoning in everyday situations as well as in professional work such as forensic interviewing. Cognitive measures such as general intelligence are also related to personality traits, but there is a lack of research on personality and confirmation bias specifically. This study focuses, firstly, on the relationship between Big Five personality traits and confirmation bias as measured by the Wason selection task, and secondly, how these dispositions are related to observed performance in real forensic interviews of child victims. In a sample of police interviewers, Openness (i.e., the facets Ideas and Fantasy) and Neuroticism (i.e., the facets Anxiety and Vulnerability) were independently associated with confirmation bias (N = 72). Scores on the selection task, the Openness facet values, and the Extraversion facets Assertiveness and Activity were consistently related to interview performance (N = 46). Implications of these findings are discussed for the empirical and conceptual relations of cognitive ability to personality and for the selection and training of police interviewers and their professional development. 相似文献
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A sizeable amount of research literature has failed to demonstrate a stable relationship between self-report and the Rorschach (Exner, 1993). However, principal component first-factor related test-interaction style has been shown to moderate convergence. In this study 78 psychiatric patients completed the Rorschach and the Minnesota Multiphasic Personality Inventory-2 (MMPI-2; Hathaway & McKinley, 1989). Practically no correlation was evident between the MMPI-2 and the Rorschach, measuring similar constructs, in all patients. Patients with similar test-interaction styles demonstrated positive intermethod correlations between both conceptually related and conceptually not directly related test indexes. The same scales were negatively correlated in patients with discordant test-interaction styles, and this difference between test-interaction style groups was significant. It is suggested that first-factor related test-interaction style moderates convergence. It is further suggested that test-interaction style moderates convergence between both conceptually related and conceptually not directly related measures of distress or psychopathology. 相似文献
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To increase understanding of post-victimization symptom development, the present study investigated the role of shame- and guilt-proneness and event-related shame and guilt as potential risk factors. 35 individuals (M age = 31.7 yr.; 48.5% women), recently victimized by a single event of severe violent crime, were assessed regarding shame- and guilt-proneness, event-related shame and guilt, and post-victimization symptoms. The mediating role of event-related shame was investigated with structural equation modeling (SEM), using bootstrapping. The guilt measures were unrelated to each other and to post-victimization symptoms. The shame measures were highly intercorrelated and were both positively correlated to more severe post-victimization symptom levels. Event-related shame as mediator between shame-proneness and post-victimization symptoms was demonstrated by prevalent significant indirect effects. Both shame measures are potent risk factors for distress after victimization, whereby part of the effect of shame-proneness on post-victimization symptoms is explained by event-related shame. 相似文献
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Classroom Climate and Political Learning: Findings from a Swedish Panel Study and Comparative Data
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Mikael Persson 《Political psychology》2015,36(5):587-601
Numerous studies have shown that an open classroom climate for discussion increases students' civic knowledge. However, most previous studies draw on cross‐sectional data and have not been able to show that the effect is causal. This article presents results from a Swedish panel survey following students during the first year in the gymnasium (upper secondary level). Using this study, we are better equipped to evaluate the link between an open classroom climate and political knowledge. Results suggest that the effect is causal. A 10% increase in open classroom climate is associated with about 5 percentage points higher knowledge. The beneficial effect of an open classroom climate is an important insight that should be seriously considered not only by researchers but also by educational policy makers, school managements, and teachers. 相似文献
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The political environment for evangelical Protestants has changed substantially since the Christian Right reached its apex, as a more issue and ideologically diffuse political environment has emerged. The present study tests two different theoretical perspectives on whether these contextual changes may have altered Millennial evangelicals’ political perspectives vis‐à‐vis those of previous generations of evangelicals. On the one hand, theoretical perspectives related to differential political socialization processes across generations would lead to expectations of generational change among evangelicals. On the other hand, theoretical perspectives related to social identity theory would suggest far less change across generations. Using Pew's 2007 U.S. Religious Landscape Survey, we test these expectations by comparing the relationships between religiosity and political attitudes across three generations of evangelicals. Ordered probit and logistic regression models estimate the impact of religiosity on various political attitudes. These models reveal that Millennial evangelical religiosity continues to be strongly related to Republican Party identification and opposition toward abortion, which is largely consistent with the social identity perspective. Generational change is most evident in a variety of nonsocial issues in which religiosity is associated with less conservatism among Millennials. Additional analysis using the 2012 Religion and Politics Survey with a smaller sample of Millennial evangelicals confirms these results. 相似文献