Women’s hair as a cue to desired relationship and parenting characteristics

We investigated how women’s hair color (blond, brown, black) and length (short, medium, long) influences males’ judgments about the women’s age, health, physical attractiveness, relationship potential, and parenting capability. Results, which are generally consistent with evolutionary psychology approaches, indicate that hair color and, to a lesser extent, length can affect perceptions of personal characteristics. More specifically, we found that lighter hair (blond and brown) compared to darker hair (black) is generally associated with perceptions of youth, health and attractiveness, and generally leads to more positive perceptions of relationship and parenting potential. Furthermore, the relationships between variables suggest that characteristics directly related to reproductive potential may be inferred from more obvious indirect characteristics. These results suggest that males are able to make complex judgments about women concerning their desirable relationship and parenting potential based on discernable characteristics such as hair color and length.     

Evidence for strong dissociation between emotion and facial displays: the case of surprise

Eight experiments examined facial expressions of surprise in adults. Surprise was induced by disconfirming a previously established schema or expectancy. Self-reports and behavioral measures indicated the presence of surprise in most participants, but surprise expressions were observed only in 4%-25%, and most displays consisted of eyebrow raising only; the full, 3-component display was never seen. Experimental variations of surprise intensity, sociality, and duration/complexity of the surprising event did not change these results. Electromyographic measurement failed to detect notably more brow raisings and, in one study, revealed a decrease of frontalis muscle activity in the majority of the participants. Nonetheless, most participants believed that they had shown a strong surprise expression.     

The values of psychoanalytic psychotherapists at two points in time (1979 vs. 1993): A cross-over comparative study

Our purpose in this study is to view theories of psychotherapy from a general social-political context, especially insofar as they pertain to values. Beginning with Weisskopf-Joelson’s (1980) thesis that theories of psychotherapy may be “perceptual houses” with their own unique value structures, we studied the values of psychoanalytic psychotherapists within the framework of Rokeach’s ( 1968) system. Through the Rokeach Value Survey, we examined the values held by a group of psychoanalytic trainees in 1979 and those held by a group of practicing psychoanalysts in 1993. Because neither group of subjects can be regarded as randomly representative of the universe of psychoanalysts, we regard the resultant data as evocative and informative rather than definitive. Nonetheless, we examined the extent to which value profiles for the psychoanalytic trainees of 1979 were similar or dissimilar to those of practicing psychoanalysts in 1993. Such comparisons at the least provide some general indication as to whether values have shifted in the universe within this time period. Findings are presented about specific patterns of values, and implications are discussed. There appears to be more consistency than difference in values among the psychoanalytically-oriented psychotherapists we studied, lending support to this discipline’s designation of a “perceptual house” insofar as its values are concerned.     

Social Comparison in the Setting of Goals for Own and Others' Performance

This research examines social factors implicated by social comparison theory to be involved in the setting of task performance goals. Participants conducted an error-checking task and selected performance goals for themselves, their roommates, and unknown others. In addition, participants made judgments regarding their relative ability on the task as well as stating their confidence in attaining the goals. Consistent with predictions, participants rated themselves as above average in ability, had more confidence in their own abilities, and set lower goals for others than for themselves. In addition, individuals had more confidence in the abilities of their roommates than unknown others, and consequently chose goals for their roommates that were more similar to their own goals. The results and implications of this study are discussed within the context of social comparison theory and the better-than-average effect.     

The values of psychoanalytic psychotherapists at two points in time (1979 vs. 1993): A cross-over comparative study

Our purpose in this study is to view theories of psychotherapy from a general social-political context, especially insofar as they pertain to values. Beginning with Weisskopf-Joelson’s (1980) thesis that theories of psychotherapy may be “perceptual houses” with their own unique value structures, we studied the values of psychoanalytic psychotherapists within the framework of Rokeach’s ( 1968) system. Through the Rokeach Value Survey, we examined the values held by a group of psychoanalytic trainees in 1979 and those held by a group of practicing psychoanalysts in 1993. Because neither group of subjects can be regarded as randomly representative of the universe of psychoanalysts, we regard the resultant data as evocative and informative rather than definitive. Nonetheless, we examined the extent to which value profiles for the psychoanalytic trainees of 1979 were similar or dissimilar to those of practicing psychoanalysts in 1993. Such comparisons at the least provide some general indication as to whether values have shifted in the universe within this time period. Findings are presented about specific patterns of values, and implications are discussed. There appears to be more consistency than difference in values among the psychoanalytically-oriented psychotherapists we studied, lending support to this discipline’s designation of a “perceptual house” insofar as its values are concerned.     

Predicting the Personal Appeal of Marketing Images Using Computational Methods

Images play a central role in digital marketing. They attract attention, trigger emotions, and shape consumers’ first impressions of products and brands. We propose that the shift from one‐to‐many mass communication to highly personalized one‐to‐one communication requires an understanding of image appeal at a personal level. Instead of asking “How appealing is this image?” we ask “How appealing is this image to this particular consumer?” Using the well‐established five‐factor model of personality, we apply machine learning algorithms to predict an image's personality appeal—the personality of consumers to which the image appeals most—from a set of 89 automatically extracted image features (Study 1). We subsequently apply the same algorithm on new images to predict consequential outcomes from the fit between consumer and image personality. We show that image‐person fit adds incremental predictive power over the images’ general appeal when predicting (a) consumers’ liking of new images (Study 2) and (b) consumers’ attitudes and purchase intentions (Study 3).