Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

The country‐of‐origin effect is a topic central to the field of international marketing. Country of origin has been found to exert a particularly potent effect on consumer evaluation in situations where there is a strong link between a country and a particular product category. The present study provides further insight into how this particular effect can be understood. Drawing on a novel conceptualization of how country image and product categories interact, this study tested the relative evaluative relevance of product category with respect to estimates of brand equity across a variety of product categories. The findings suggest that facets of a country's image that are more closely related to the evaluation situation exert a greater influence on the evaluation of brands. This result encourages scholars as well as practitioners to re‐evaluate which situations might cause the country of origin effect to hold managerial relevance and paves the way for new paths toward a more comprehensive understanding of the effect. Copyright © 2015 John Wiley & Sons, Ltd.     

Reply to William R. Ferrell’s paper “A model for realism of confidence judgments: Implications for underconfidence in sensory discrimination”

Ferrell’s decision-variable partition model and our subjective distance model belong to the same family of Thurstonial models. The subjective distance model is limited to sensory discrimination with the method of constant stimuli and rooted in such notions as discriminal dispersion and sense distance. Ferrell’s model is intended to be wider in scope and to apply to both cognitive and sensory tasks. Both models need supplementary assumptions to predict calibration phenomena. The point of departure for us is the fact that the model predicts under-confidence under “guessing” and the empirical finding that people are about 100% correct when they report “absolutely certain.” Ferrell makes assumptions about cutoffs on the decision variable. The respondent is assumed to adjust or not adjust cutoffs according to “cues to difficulty.” We disagree with Ferrell’s claim that the hard-easy effect is explained by the respondent’s failure to adjust cutoffs sufficiently when there is a change in level of difficulty, and argue that this amounts to little more than a translation of the hard-easy effect into the lingua of Ferrell’s decision-variable partition model. Our argument is that the hard-easy effect is a consequence of the post hoc division of items according to solution probability. In addition, error variance may contribute to regression effects that enlarge the hard-easy effect. Finally, in contrast to Ferrell’s position, we regard inference (cognitive uncertainty) and discrimination (sensory uncertainty) as different psychological processes. An understanding of calibration in these two areas requires separate models.     

A model for the study of research and education in a transdisciplinary context

In an evaluation project at the Goteborg University, we have looked at the relationship between individual and collective production of knowledge within the Health sciences in order to facilitate a common ground for a Academy of Health Sciences. We found obstacles for developing an environment which could stimulate multilateral co-operation and creativity. Some of these obstacles have their root in the different cultural backgrounds indicated in the analysis and makes it difficult to find common aims and strategies. The Model used makes the organizations’ activities visible and encouraging transdisciplinary contacts and improve organizational, structural and ideological decision making emanating from overall policies of the boards concerned.     

Perceiving motion and rigid structure from optic flow: A combined weak-perspective and polar-perspective approach

Structure-from-motion algorithms based on weak-perspective projection have many interesting properties and could serve as a basis for a model of human perception of motion and structure from motion (M&SFM). There is some psychophysical evidence, however, that points to discrepancies between what can be accomplished with these algorithms and the performance of human subjects in certain M&SFM tasks. In light of this evidence, this paper presents a mechanism that both takes advantage of all the possibilities offered by a weak-perspective approach and behaves in a manner that is in close correspondence with human performance in M&SFM tasks. It consists of a novel weak-perspective—based method operating at small visual angles and a complementary, perspective-projection—based method operating at larger visual angles.     

Does Singing Promote Well-Being?: An Empirical Study of Professional and Amateur Singers during a Singing Lesson

This study explored the possible beneficial effects of singing on well-being during a singing lesson. Eight amateur (2m, 6f, age 28-53 yrs) and eight professional (4m, 4f, age 26-49 yrs) singers who had been attending singing lessons for at least six months were included. Continuous ECG was recorded and computerized spectral analysis was performed. Serum concentrations of TNF-alpha, prolactin, cortisol, and oxytocin were measured before and 30 min after the lesson. Five visual analogue scales (VAS, sad-joyful, anxious-calm, worried-elated, listless-energetic, and tense-relaxed) were scored before and after the lesson. In addition, a semi-structured interview was performed. Heart rate variability analyses showed significant changes over time in the two groups for total power, and low and high frequency power. Power increased during singing in professionals, whereas there were no changes in amateurs. This indicates an ability to retain more "heart-brain connection." i.e., more cardio-physiological fitness for singing in professional singers, compared to amateur singers. Serum concentration of TNF-alpha increased in professionals after the singing lesson, whereas the concentration in amateurs decreased. Serum concentrations of prolactin and cortisol increased after the lesson in the group of men and vice versa for women. Oxytocin concentrations increased significantly in both groups after the singing lesson. Amateurs reported increasing joy and elatedness (VAS), whereas professionals did not. However, both groups felt more energetic and relaxed after the singing lesson. The interviews showed that the professionals were clearly achievement-oriented, with focus on singing technique, vocal apparatus and body during the lesson. The amateurs used the singing lessons as a means of self-actualization and self-expression as a way to release emotional tensions. In summary, in this study, singing during a singing lesson seemed to promote more well-being and less arousal for amateurs compared to professional singers, who seemed to experience less well-being and more arousal.     

Time- and space-order effects in timed discrimination of brightness and size of paired visual stimuli

Despite the importance of both response probability and response time for testing models of choice, there is a dearth of chronometric studies examining systematic asymmetries that occur over time- and space-orders in the method of paired comparisons. In this study, systematic asymmetries in discriminating the magnitude of paired visual stimuli are examined by way of log odds ratios of binary responses as well as by signed response speed. Hierarchical Bayesian modeling is used to map response probabilities and response speed onto constituent psychological process, and processing capacity is also assessed using response time distribution hazard functions. The findings include characteristic order effects that change systematically in magnitude and direction with changes in the magnitude and separation of the stimuli. After Hellstr?m (1979, 2000), sensation weighting (SW) model analyses show that such order effects are reflected in the weighted accumulation of noisy information about the difference between stimulus values over time, and interindividual differences in weightings asymmetries are related to the relative processing capacity of participants. An account of SW based on the use of reference level information and maximization of signal-to-noise ratios is posited, which finds support from theoretically driven analyses of behavioral data.     

Anticipatory Stress Influences the Immune System: Evidence from ChemotherapyAssociated Blood Samples in Cancer Patients

Anticipatory reactions are hypothesized to affect physiological conditions through multiple processing systems. To determine whether anticipatory reactions include the immune system, immune variables from 73 patients treated with immunomodulating chemotherapy for breast or ovarian cancer were studied in a hospital treatment setting and compared with samples obtained in the patients' homes 2 days earlier. The number of white blood cells increased significantly between samples. Increases were also observed in the counts and proportions of granulocytes, while decreases were observed in the counts and proportions of lymphoyctes. No changes were observed in a healthy control group. The nervous system executes regulatory effects on the formation and distribution of leukocytes. Such mechanisms render psychological influences on blood samples possible, including samples that form the basis for decisions related to cancer treatment. The immune changes observed are discussed in relation to mechanisms and adaptive values of anticipation and neurally mediated impacts on the immune system.     

Human echolocation: pitch versus loudness information

Blind persons emit sounds to detect objects by echolocation. Both perceived pitch and perceived loudness of the emitted sound change as they fuse with the reflections from nearby objects. Blind persons generally are better than sighted at echolocation, but it is unclear whether this superiority is related to detection of pitch, loudness, or both. We measured the ability of twelve blind and twenty-five sighted listeners to determine which of two sounds, 500 ms noise bursts, that had been recorded in the presence of a reflecting object in a room with reflecting walls using an artificial head. The sound pairs were original recordings differing in both pitch and loudness, or manipulated recordings with either the pitch or the loudness information removed. Observers responded using a 2AFC method with verbal feedback. For both blind and sighted listeners the performance declined more with the pitch information removed than with the loudness information removed. In addition, the blind performed clearly better than the sighted as long as the pitch information was present, but not when it was removed. Taken together, these results show that the ability to detect pitch is a main factor underlying high performance in human echolocation.     

Evidence of improved shooting precision in biathlon after 10 weeks of combined relaxation and specific shooting training

The aim of this study was to test the hypothesis that a combined relaxation (applied tension release, ATR) and specific shooting training regimen may enhance shooting ability of biathlon athletes. Seven biathletes of high national level were randomized into an experimental group (age 20 ± 5 years; Vo2max 60 ± 8 mL kg(-1) min(-1)) and were asked to add this special training intervention to their regular training for 10 weeks, while five other biathletes served as controls (age 19 ± 2 years; Vo2max 57 ± 10 mL kg(-1) min(-1)). The shooting ability of the subjects was assessed before and after the intervention at rest and after roller skiing on a treadmill in a laboratory-based competition simulating assessment. After the intervention period, the experimental group demonstrated a significantly enhanced shooting performance compared to the control group. No changes in Vo2max or in heart rate and Vo2 responses were observed before and after the intervention in either group and there were no differences between the groups in these parameters. Thus, the preliminary conclusion is that a combination of ATR and specific shooting training seems to be instrumental in enhancing the shooting performance in biathlon.     

Living with Multiple Endocrine Neoplasia Type 1: Decent Care-Insufficient Medical and Genetic Information A Qualitative Study of MEN 1 Patients in a Swedish Hospital

This qualitative study explores how 29 Swedish patients with Multiple Endocrine Neoplasia type 1 (MEN1) experience living with the condition, appraisal of the clinical follow-up program, and surveys their future expectations. The aim of this study is to build knowledge about this patient group in order to provide optimal care. The participants describe physical, psychological, and social limitations in their daily activities and how these limitations influence quality of life. Our findings indicate that a majority of patients have adjusted to their situation, describing themselves as being healthy despite physical symptoms and treatment. The participants received decent care in the clinical follow-up program, - however, greater effort should be put into patient information. These patients might benefit from genetic counseling. Health professionals involved should recognize their potential impact and influence on a patient’s ability to adjust to these circumstances. Antonovsky`s Sense of Coherence theory is used to discuss these findings.