Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

The country‐of‐origin effect is a topic central to the field of international marketing. Country of origin has been found to exert a particularly potent effect on consumer evaluation in situations where there is a strong link between a country and a particular product category. The present study provides further insight into how this particular effect can be understood. Drawing on a novel conceptualization of how country image and product categories interact, this study tested the relative evaluative relevance of product category with respect to estimates of brand equity across a variety of product categories. The findings suggest that facets of a country's image that are more closely related to the evaluation situation exert a greater influence on the evaluation of brands. This result encourages scholars as well as practitioners to re‐evaluate which situations might cause the country of origin effect to hold managerial relevance and paves the way for new paths toward a more comprehensive understanding of the effect. Copyright © 2015 John Wiley & Sons, Ltd.     

Procedural Justice and Culture

The past fifteen years have seen the development of a considerable research literature on the social psychology of procedural justice (see Lind & Tyler, 1988, for a review). Procedural justice research reveals some serious shortcomings in the exchange theories that have traditionally dominated Western analyses of the social psychology of groups, and in so doing, the procedural justice literature has important ramifications for cross-cultural psychology. Results from a number of studies conducted in the United States and Western Europe show that individualistic, self-interest based models of human behaviour are insufficient to explain procedural justice phenomena. Instead, procedural justice effects frequently reveal strong group-oriented concerns and motivations even in cultural contexts generally thought to be characterized by individualistic orientations. The research literature also shows that if a group's procedures are judged to be fair, people are more likely to show group-oriented behaviour and to hold more favourable attitudes toward the group and its leaders. These findings have led to the development of a theory of justice judgments—the Lind and Tyler group-value theory—which is based on group norms and relations rather than on social exchange theory. We describe a general model of social behaviour that integrates group- and individually-oriented behaviour, and we discuss the implications of the model for social and cross-cultural psychology.     

Nonlinear and Nonmonotonic Effects of Outcome on Procedural and Distributive Fairness Judgments1

It has generally been assumed that increases in the concrete outcomes of a procedure will result in judgments of greater procedural and distributive fairness, but research on this topic has been inconsistent. Using a classic procedural justice paradigm (Walker, LaTour, Lind, &. Thibaut, 1974), the experiment tested the effects of four levels of outcome. Forty-eight male and female undergraduates were led to believe that their team had been wrongfully charged with cheating in a business simulation game. An adversary adjudication was held, purportedly to resolve the charge. The outcome of the adjudication was confiscation of all, two thirds, one third, or none of the subject's monetary winnings from the game. Both procedural and distributive fairness measures showed dear nonlinear outcome effects. The relationship between outcomes and both fairness measures showed some evidence of being nonmonotonic as well: A two-thirds loss resulted in less favorable reactions than did a total loss. Ratings on other scales suggest that the nonlinear effects are due to beliefs that the judge did not fully consider the evidence in the two-thirds loss and one-third loss conditions. The discussion focuses on the theoretical implications of the findings for procedural justice and social exchange processes and the practical implications for conflict resolution procedure.     

Reply to William R. Ferrell’s paper “A model for realism of confidence judgments: Implications for underconfidence in sensory discrimination”

Ferrell’s decision-variable partition model and our subjective distance model belong to the same family of Thurstonial models. The subjective distance model is limited to sensory discrimination with the method of constant stimuli and rooted in such notions as discriminal dispersion and sense distance. Ferrell’s model is intended to be wider in scope and to apply to both cognitive and sensory tasks. Both models need supplementary assumptions to predict calibration phenomena. The point of departure for us is the fact that the model predicts under-confidence under “guessing” and the empirical finding that people are about 100% correct when they report “absolutely certain.” Ferrell makes assumptions about cutoffs on the decision variable. The respondent is assumed to adjust or not adjust cutoffs according to “cues to difficulty.” We disagree with Ferrell’s claim that the hard-easy effect is explained by the respondent’s failure to adjust cutoffs sufficiently when there is a change in level of difficulty, and argue that this amounts to little more than a translation of the hard-easy effect into the lingua of Ferrell’s decision-variable partition model. Our argument is that the hard-easy effect is a consequence of the post hoc division of items according to solution probability. In addition, error variance may contribute to regression effects that enlarge the hard-easy effect. Finally, in contrast to Ferrell’s position, we regard inference (cognitive uncertainty) and discrimination (sensory uncertainty) as different psychological processes. An understanding of calibration in these two areas requires separate models.     

Perceiving motion and rigid structure from optic flow: A combined weak-perspective and polar-perspective approach

Structure-from-motion algorithms based on weak-perspective projection have many interesting properties and could serve as a basis for a model of human perception of motion and structure from motion (M&SFM). There is some psychophysical evidence, however, that points to discrepancies between what can be accomplished with these algorithms and the performance of human subjects in certain M&SFM tasks. In light of this evidence, this paper presents a mechanism that both takes advantage of all the possibilities offered by a weak-perspective approach and behaves in a manner that is in close correspondence with human performance in M&SFM tasks. It consists of a novel weak-perspective—based method operating at small visual angles and a complementary, perspective-projection—based method operating at larger visual angles.     

Decision Control and Process Control Effects on Procedural Fairness Judgments1

Process control, the capacity to influence the content of a conflict resolution hearing, has been found repeatedly to affect disputants' judgments of the fairness of conflict resolution procedures, but never has there been an unambiguous test of the effect in nonbinding procedures. It was hypothesized that disputants experiencing nonbinding conflict resolution procedures, as well as those experiencing binding conflict resolution, would judge as more fair procedures high in disputant process control. One hundred nineteen undergraduate males and females were placed in apparent conflict with other suhjects. The procedure used to resolve the conflict was either high or low in disputant process control and was either binding or nonbinding. The outcome of the conflict resolution procedure was either favorable or unfavordblc to the subject. High disputant process control procedures were judged more fair than low disputant process control procedures regardless of whether the decision was binding, confirming the hypothesis. The results support new applications of procedural fairness theory and research and encourage testing of process control-like variables in nonlegal settings.     

Does Singing Promote Well-Being?: An Empirical Study of Professional and Amateur Singers during a Singing Lesson

This study explored the possible beneficial effects of singing on well-being during a singing lesson. Eight amateur (2m, 6f, age 28-53 yrs) and eight professional (4m, 4f, age 26-49 yrs) singers who had been attending singing lessons for at least six months were included. Continuous ECG was recorded and computerized spectral analysis was performed. Serum concentrations of TNF-alpha, prolactin, cortisol, and oxytocin were measured before and 30 min after the lesson. Five visual analogue scales (VAS, sad-joyful, anxious-calm, worried-elated, listless-energetic, and tense-relaxed) were scored before and after the lesson. In addition, a semi-structured interview was performed. Heart rate variability analyses showed significant changes over time in the two groups for total power, and low and high frequency power. Power increased during singing in professionals, whereas there were no changes in amateurs. This indicates an ability to retain more "heart-brain connection." i.e., more cardio-physiological fitness for singing in professional singers, compared to amateur singers. Serum concentration of TNF-alpha increased in professionals after the singing lesson, whereas the concentration in amateurs decreased. Serum concentrations of prolactin and cortisol increased after the lesson in the group of men and vice versa for women. Oxytocin concentrations increased significantly in both groups after the singing lesson. Amateurs reported increasing joy and elatedness (VAS), whereas professionals did not. However, both groups felt more energetic and relaxed after the singing lesson. The interviews showed that the professionals were clearly achievement-oriented, with focus on singing technique, vocal apparatus and body during the lesson. The amateurs used the singing lessons as a means of self-actualization and self-expression as a way to release emotional tensions. In summary, in this study, singing during a singing lesson seemed to promote more well-being and less arousal for amateurs compared to professional singers, who seemed to experience less well-being and more arousal.     

Time- and space-order effects in timed discrimination of brightness and size of paired visual stimuli

Despite the importance of both response probability and response time for testing models of choice, there is a dearth of chronometric studies examining systematic asymmetries that occur over time- and space-orders in the method of paired comparisons. In this study, systematic asymmetries in discriminating the magnitude of paired visual stimuli are examined by way of log odds ratios of binary responses as well as by signed response speed. Hierarchical Bayesian modeling is used to map response probabilities and response speed onto constituent psychological process, and processing capacity is also assessed using response time distribution hazard functions. The findings include characteristic order effects that change systematically in magnitude and direction with changes in the magnitude and separation of the stimuli. After Hellstr?m (1979, 2000), sensation weighting (SW) model analyses show that such order effects are reflected in the weighted accumulation of noisy information about the difference between stimulus values over time, and interindividual differences in weightings asymmetries are related to the relative processing capacity of participants. An account of SW based on the use of reference level information and maximization of signal-to-noise ratios is posited, which finds support from theoretically driven analyses of behavioral data.     

Emerging Adults’ Outlook on the Future in the Midst of COVID-19: The Role of Personality Profiles

Journal of Adult Development - Classic lifespan developmental theory describes emerging adulthood and the transition to adulthood as important periods for thinking about one’s future life...