Memory for Orientation in the Natural Environment

Previous work has demonstrated that memory for information to which people have been exposed for a prolonged period in everyday life may be very poor. One interpretation of such findings is that we tend to remember only information that is likely to be of future functional relevance. However, it is also noticeable that previous investigations have in general studied memory concerning artefacts of arbitrary design rather than the natural environment. As the product of an evolutionary process, it is possible that memory is in general adapted towards dealing with the natural rather than the artificial. For example, in the case of one frequently encountered artefact it has been shown that people retain little information as to whether the head on a coin faces to left or right. The present study probed a naturally occurring counterpart to this, by examining recall of the orientation of the crescent moon. For a new moon it is the right-hand side of the moon that is illuminated whereas for an old moon it is the left-hand side, in the northern hemisphere. The results of Experiment 1 indicated no retention of this information by participants (though, as the results of Experiment 4 confirmed, participants did remember that the new and old moons have opposite orientations). The results of Experiments 2 and 3 confirmed the absence of retention when recall was cued by reference to the solar cycle rather than the lunar cycle, either singly or in combination. It is concluded that, contrary to expectation, memory for the natural environment is in this case no better than memory for the artificial environment, consistent with the primary role in determining the content of everyday memory being taken by functional relevance. © 1997 John Wiley & Sons, Ltd.     

VISIONARY COMMUNICATION QUALITIES AS MEDIATORS OF THE RELATIONSHIP BETWEEN NARCISSISM AND ATTRIBUTIONS OF LEADER CHARISMA

This study seeks to answer questions that have been raised regarding the precise nature of the relationship between narcissism and charismatic leadership. Specifically, we test a model that portrays the roles of socialized vision and visionary boldness as mediators in the relationship between narcissism and attributions of leader charisma. Our findings suggest that narcissism is positively related to vision boldness but negatively related to socialized vision. In turn, both aspects of vision are positively associated with attributions of leader charisma. These results add clarity to the literature regarding the personal basis of charismatic leadership by providing insight into how aspects of visionary communication may mediate the indirect relationship between narcissism and attributions of charismatic leadership.