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John R. Rossiter 《Journal of Consumer Behaviour》2023,22(1):170-176
A laboratory experiment by U.S. public health researchers Hall et al. claimed to demonstrate that a graphic picture-and-text warning label placed on so-called sugary drinks would substantially reduce parents' purchase of them for their children. Hall et al., however, misclassified the alleged “sugary drinks,” omitting those containing natural but equally harmful sugars such as fructose in fruit juice and lactose in milk. They also implied that artificially sweetened “non-sugary” drinks are harmless when available research indicates otherwise. The experiment was further invalidated by the fact that warning labels are illegal in the U.S., and those that Hall et al. used would not be permitted in any case because they partially obscured the manufacturer's brand label. There were many other methodological problems with Hall et al.'s experiment, among them the failure to do what any competent consumer researcher would do—namely ask the parents afterwards why they made the choices that they did. 相似文献
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James Jaccard Daniel Hand Lucille Ku Kathleen Richardson Rudolfo Abella 《Journal of applied social psychology》1981,11(3):181-191
Four factors (effectiveness, health risks, cost, and convenience) were orthogonally manipulated in a 3 × 2 × 2 × 2 factorial design to determine their relative importance in influencing attitudes toward and intentions to use male oral contraceptives. The experimental design also permitted a test of the assumption of additivity underlying expectancy-value models of attitude and the assumption of absence of context effects. Results were consistent with expectancy-value models of the relationship between beliefs and attitudes. In addition, it was found that health risks and effedtiveness, in that order, were the most important factors influencing receptivity to male oral contraceptives, with the effects of cost and convenience being mediated by these two factors. Sex differences in attitudes toward male oral contraceptives were also observed. 相似文献
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This paper considers loneliness from the point of view of compromise formation and the development of fantasy as a means of defending against painful affect. Our idea is that at least one strand of loneliness derives from longing for an ideal object with whom one would never have to feel aggression and from whom no aggressive actions would have to be tolerated. The development of such a fantasy in a middle-aged man is traced to early loss of a parent with missed mourning, and is shown to be ameliorated by psychoanalytic treatment that allowed the mourning to take place. 相似文献
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Can the motion system selectively process elements at a particular depth? We attempted to answer this question using global coherence tasks in which signal and noise elements could be given different disparities. In experiment 1 we found that, if all the signal elements had a disparity different from that of the noise elements, performance was far better than when they had the same disparity (at least for stereo-normal observers). In a second experiment we found that adding additional noise elements to the motion task had no effect if they had a different disparity (however, they had a marked effect for stereo-blind observers). We conclude that stereo disparity can be used as a segmentation cue by the motion system. 相似文献
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