Investment in body image among patients diagnosed with or at risk for malignant melanoma

We examined investment in body image among 48 patients diagnosed with, or at risk for malignant melanoma (MM), as well as factors hypothesized as related to increased investment, such as gender, perceived stress, mood, fatigue, and personality characteristics. Investment in body image was evaluated using the Measure of Body Apperception [Carver, C. S., Pozo-Kaderman, C., Price, A. A., Noriega, V., Harris, S. D., Derhagopian, R. S., Robinson, D. S., & Moffat, F. L. Jr. (1998). Concern about aspects of body image and adjustment to early state breast cancer. Psychosomatic Medicine, 60, 168–174]. Results showed that women reported more concerns about physical appearance than men, and patients with MM exhibited more concerns about body integrity than at-risk patients. Concerns about body integrity were related to more compulsive personality characteristics, whereas concerns about appearance were associated with more histrionic personality characteristics. Body image investment was related to poorer adjustment as indicated by heightened symptoms of fatigue and stress. This study suggests that further research on investment in body image in this patient population is warranted.     

Testing for Deterministic Salesperson Attributes in Mature Markets

Abstract

Individual, buying center members seek to acquire a bundle of attributes that satisfy the needs of their organization in a manner similar to that of consumers. For companies in mature industries, it is proposed that sales representative- related attributes may be more important than product- or company-related attributes when customers evaluate alternative suppliers. In fact, these attributes may determine ultimate supplier selection and purchase. Data from an industrial positioning study conducted by a major industrial firm supplying consumable operating supplies supports this contention. Managerial implications are also discussed.