Personality traits,money attitudes and consumer decision-making styles as predictors of investment products choice in South Africa

This study examines how personality traits and money attitudes influence consumers' decision-making styles when purchasing investment products in South Africa. A sample of 269 South Africans completed the research questionnaire, which assessed their extraversion, conscientiousness, openness, money power/prestige, money retention/time, money quality, info-mising, extending, and tax-free investment purchase decision. Also, confirmatory factor analysis and structural equation modelling approaches were used to analyze the survey data. The results suggest that personality traits and money attitudes significantly impact consumer decision-making regarding tax-free investment products. However, the relationships between extraversion and money power/prestige and between info-mising decision styles and tax-tree investment purchase decisions were found to be negative. Cluster analysis revealed three distinct segments based on the characteristics of respondents and their drive for investment: strong conscientiousness investors, status-driven investors, and introverted investors. Marketing professionals and investment firms can use the study findings on consumer traits and money attitudes to improve marketing effectiveness in an organisation. Practically, extensive information processing has a fundamental bearing on investment decision-making in emerging markets. Extraversion and conscientiousness personality traits and money attitudes must be taken into consideration by investment products marketers and practitioners in marketing practice.     

A Group of Black South Africans' Experience of Telling their Untold Stories about the Apartheid Era

The aim of this research was to explore a group of black South Africans' experiences of telling their untold stories of survival about the apartheid era. The expectation was that if they did become more aware of these alternative stories, it could have a far-reaching effect on their lives. A qualitative study was conducted with a group of seven black South African survivors of the apartheid era, ranging in age from 42–62 years (males =5, females =2). These participants formed part of an earlier study investigating their perceptions regarding factors that helped them to survive the apartheid era. For the present study, unstructured interviews were conducted focusing on their subjective experiences after the initial study. Analysis of the data yielded seven prevalent themes, namely a positive experience that made a difference, gaining of a positive attitude, not all white people are bad, transgressing the past and moving on, awareness of personal strengths, forgiveness and starting to talk to family and friends. The participants became aware of their untold stories of survival and experienced a positive change within themselves, towards others, the past and the future.     

Development and Initial Validation of a General Psychological Well-being Scale (GPWS) in an African Context

This study aimed to develop and validate the General Psychological Well-being Scale (GPWS) in an African sample, based on the empirical overlap between hedonic and eudaimonic facets of well-being as found in previous research. The quantitative cross-sectional study was conducted in three phases: secondary data analysis (n = 2005), pilot study (n = 296) and main study (n = 459). The pilot and main study included the GPWS as well as other psychological well-being measures for criterion-related validity. The pilot study yielded satisfactory psychometric properties. The main study yielded a high, reliable Cronbach alpha of.89 and evidence of construct validity. The GPWS appears to be a unidimensional scale suitable for research use with Setswana-speaking people.     

The Design and Evaluation of a Hope Enhancement Programme for Adults

The study evaluated the effectiveness of a hope enhancement programme for a group of adults and its impact on general psychological well-being. The intervention programme focused on participants' abilities to set feasible goals, planning ways to reach those goals (pathways) and increase determination and motivation (agency) to reach these goals. The workshop-format programme, consisted of six two-hour sessions conducted over five days. A pre and post-test design included an experimental group (n = 8), control group (n = 8) and ‘chat group’ (n = 8). Findings indicated that the programme increased hope levels of the experimental group as indicated by the Hope Scale and the Hopefulness Subscale of the Hunter Opinions and Personal Expectations Scale. Well-being also improved as indicated by a significant increase in sense of coherence along with a positive change in satisfaction with life. Recommendations for future research were made.     

Exploring the Validity of the Values-In-Action Inventory of Strengths (VIA-IS) in an African Context

This study explored the validity of the Values-In-Action Inventory of Strengths (VIA-IS) in an African context. A convenience sample of 256 African students completed the VIA-IS in English. The majority of strengths subscales had good reliability coefficients and mean scores comparable to those reported in a Western context. Satisfactory criterion-related validity was established through correlations with other well-being indices. First and second order confirmatory factor analyses only partly supported construct validity. All strengths subscales consisted of more than one factor. The hypothesised six-virtue cluster pattern was partially supported. Exploratory factor analysis suggested the possibility of an emic factor pattern of strengths consisting of 3 components: Within the first factor, Intrapersonal and Relationship Strengths, two clusters are distinguished, namely, Intrapersonal Strengths, and Horizontal and Vertical Relationship Strengths. The second factor was Integrity in Group Context. Thus, the VIA-IS has merit, but is not completely valid in its original form.     

Gender,Spirituality and Psychological Well-Being

The aim of this study was to determine whether gender moderates the relationship between spirituality and psychological well-being. A secondary data analysis based on a cross sectional survey was implemented. A convenience sample of 508 participants (males = 143, females = 365; age range 18–65 with 66% in the 18–25 category) from the North-West Province of South Africa completed questionnaires on spirituality and psychological well-being after informed consent was obtained. Findings show that gender moderates the relationship between spirituality and psychological well-being. This moderation effect was stronger in the case of existential well-being rather than religious well-being as components of spiritual wellbeing, and also stronger in one of the sub-groups. Future studies may explore the role of contextual factors such as cultural orientation and other socio-demographic variables in this moderation effect, as well as gender based perceptions and practices of spirituality with a view to facilitate gender sensitive psychological well-being programmes.     

Rugby versus Soccer in South Africa: Content familiarity contributes to cross-cultural differences in cognitive test scores

In this study, cross-cultural differences in cognitive test scores are hypothesized to depend on a test's cultural complexity (Cultural Complexity Hypothesis: CCH), here conceptualized as its content familiarity, rather than on its cognitive complexity (Spearman's Hypothesis: SH). The content familiarity of tests assessing short-term memory, attention, working memory, and figural and verbal fluid reasoning, was manipulated by constructing test versions with an item content derived from either Afrikaans or Tswana culture in South Africa. Both test versions were administered to children of both cultures. The sample consisted of 161 urban Afrikaans, 181 urban, and 159 rural Tswana children (M_age = 9.37 years). Children generally performed best on the test version that was designed for their own group, particularly on the cognitively and culturally complex working memory and figural fluid reasoning tests. This relation between content familiarity and cognitive test performance supports CCH and disconfirms SH.     

Validation of a Coping Scale in an African Context

The research aims were to compile and validate a multi-dimensional coping measure, taking African-centred coping behaviour into consideration. In a pilot study the Setswana-COPE (S-COPE) and the Africultural Coping Systems Inventory (ACSI) were administered to Setswana-speaking participants (N = 274). Selected items from these measures were combined into a single 35-item measure, the N-COPE, which was administered to another group of Setswana-speaking participants (N = 1050) together with a number of measures of psychological well-being. Reliability coefficients yielded a Cronbach alpha of.74 for the N-COPE total. Criterion-related validity was determined by correlating the N-COPE with other measures of psychological well-being. It was concluded that the N-COPE showed promising results for use in this context, but further refinement and validation is necessary.     

The Role of Personality Factors in the Dynamics of Context and Psychological Well-Being

The purpose of this study was to determine personality factors that mediate between context and psychological well-being. A convenience sample of 514 mutlicultural participants from Potchefstroom (n=384) and Mafikeng (n=130) comprising mainly of black and white students was drawn. The participants completed measures on extraversion and agreeableness and psychological well-being in a cross-sectional survey. Context was defined in terms of differentials pertaining to race, socioeconomic differentials and infrastructural resources. Regression analyses indicated the viability of relationships among context, personality and psychological well-being. Structural equation models showed that both extraversion and agreeableness mediate the relationship between context and psychological well-being. Future research using longitudinal designs may study the importance of social context, personality factors and psychological well-being within and between groups.