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Interaction Effects in the Theory of Planned Behavior: The Interplay of Self-Identity and Past Behavior 总被引:1,自引:0,他引:1
Joanne R. Smith Deborah J. Terry Antony S. R. Manstead Winnifred R. Louis Diana Kotterman Jacqueline Wolfs 《Journal of applied social psychology》2007,37(11):2726-2750
This research used a revised theory of planned behavior (TPB) model, which incorporated self-identity and past behavior—and the interaction between these constructs—in order to improve the model's predictive power in relation to consumer behavior (purchasing one's preferred beer). At Time 1, respondents ( N = 108) completed measures of attitudes, perceived behavioral control, subjective norm, self-identity, past behavior, and intentions. Behavior was assessed 1 week later. All predictors were positively related to intentions. Self-identity and past behavior interacted to influence intentions: Self-identity had a stronger influence on intentions at low, rather than high, levels of past behavior. Intentions and past behavior were predictive of Time 2 behavior. These findings emphasize the need to consider identity issues in the TPB. 相似文献
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