Setting the sales budget: An exploratory study

This article explores how the sales budget is set in a business organization. Findings from a longitudinal participant observation study revealed that the sales budget is considered of great importance to the organization as sales estimates serve as premises for planning of production and supply and new product developments. It was observed that the sales budget was based on a narrow, inner-directed perspective, almost looking away from important environmental driving forces such as competitors and customers. The findings also showed that individuals involved in the sales budgeting process behaved opportunistically, influencing the budgetary process and outcomes. Theoretical and normative implications are highlighted.     

Medical ethics in Norway: Modern medicine — Traditional morality

In Norway, by tradition a Lutheran country, the puritan ethics of a “moral minority” has a strong influence on the development and manifestations of medical ethics. Those who exert this influence are found primarily among politicians, the clergy, and, last but certainly not least, among nurses and doctors. The focus of interest is not so much on problems of bioethical moral theory or the teaching of bioethics to students, but very much on attitudes and policies with regard to substantive issues traditionally regarded in Norway as burning bioethical issues, such as: medical research ethics, abortion, prenatal diagnosis, euthanasia, definitions of death, and reproductive technologies.     

Auditory subliminal stimulation: a re-examination.

Unconscious or subliminal perception has historically been a thorny issue in psychology. It has been the subject of debate and experimentation since the turn of the century. While psychologists now agree that the phenomenon of visual subliminal stimulation is real, disagreement continues over the effects of such stimulation as well as to its existence in other sensory modalities, notably the auditory. The present paper provides an overview of unresolved issues in auditory subliminal stimulation which explains much of the difficulty that has been encountered in experimental work in this area. A context is proposed for considering the effects of auditory subliminal stimulation and an overview of current investigations in this field is provided.     

THE IMPORTANCE OF TIME FOR THE INTROMISSION FREQUENCY IN THE MALE RAT MATING BEHAVIOUR

L arsson , K. The importance of time for the intromission frequency in the male rat mating behaviour. Scand. J. Psychol . 1961, 2 , 149–152.—A prolongation of the intervals separating the intromissions in the male rat mating pattern produces a decrease in the number of intromissions to ejaculate. By comparing the length of the interval effective in inducing a reduction of the response frequency in two groups of subjects, one composed of extremely 'slow' animals and another of extremely 'fast' ones, it was found that the appearance of the reduction effect was dependent on the length of the interco-pulatory interval characteristic of the individual. A reduction appeared in all animals when the interval of enforced rest was longer than the normal inter-copulatory interval.     

On matters of mind and body: regarding Descartes

In this paper the author considers Descartes’ place in current thinking about the mind‐body dilemma. The premise here is that in the history of ideas, the questions posed can be as significant as the answers acquired. Descartes’ paramount question was ‘How do we determine certainty?’ and his pursuit of an answer led to cogito ergo sum. His discovery simultaneously raised the question whether mind is separate from or unified with the body. Some who currently hold that brain and subjectivity are unified contend that the philosopher ‘split’ mind from body and refer to ‘Descartes’ error’. This paper puts forward that Descartes’ detractors fail to recognise Descartes’ contribution to Western thought, which was to introduce the Enlightenment and to give a place to human subjectivity. Added to this, evidence from Descartes’ correspondence with Princess Elisabeth of Bohemia supports the conclusion that Descartes did in fact believe in the unity of mind and body although he could not reconcile this rationally with the certainty from personal experience that they were separate substances. In this Descartes was engaged in just the same dilemma as that of current thinkers and researchers, a conflict which still is yet to be resolved.