Double forced compliance: a new paradigm in cognitive dissonance theory.

An experiment was conducted with a new paradigm of Festinger's (1957) theory of dissonance. This paradigm was used to test dissonance reduction following two behaviors, rather than just one as in the classic forced compliance paradigm. The first behavior involved refraining from smoking for one evening, and the second, convincing a peer that abstinence from smoking was not difficult. It was hypothesized that the dissonance reduction effect would be greater for a sample of French students who had executed both behaviors than for those who had executed only one. The results supported this hypothesis.     

I'm free but I'll comply with your request: generalization and multidimensional effects of the “evoking freedom” technique

The “evoking freedom” technique is a verbal compliance procedure that solicits someone to comply with a request by simply telling them they are free to accept or to refuse the request. The measure of the efficiency of this technique on compliance with large samples and the evaluation of its influence on various requests was tested in the first set of experiments. This technique was found to be efficient in increasing the number of people who agreed to give money to a requester, the number of smokers who agreed to give a cigarette, passersby who agreed to respond to a survey, and homeowners who agreed to buy pancakes. In the second set of experiments in which the mode of interaction between the requester and the person solicited was tested, the “evoking freedom” technique was found to be associated with greater compliance with a request addressed by mail and through face‐to‐face, phone‐to‐phone, or computer‐mediated interaction. The third set of experiments tested the effect of semantic variations of the “evoking freedom” technique and the weight of the repetition of the semantic evocation of freedom. These later experiments that used various phrases evoking the freedom to comply were found to be associated with greater compliance. Moreover, a double evocation of freedom was associated with even greater compliance than a single evocation. The importance of this technique for commitment communication is discussed.     

Central Role of Relatedness in Alaska Native Youth Resilience: Preliminary Themes from One Site of the Circumpolar Indigenous Pathways to Adulthood (CIPA) Study

This qualitative study of youth resilience takes place in an Alaska Native community, which has undergone rapid, imposed social change over the last three generations. Elders, and successive generations have grown up in strikingly different social, economic and political contexts. Youth narratives of relationships in the context of adolescent growth and development offer insights to better understand culturally-patterned experience, continuity and change. Local youth and adults shaped the design, implementation and analysis phases of this participatory study. Multiple interviews, totaling 20 older (ages 15–18) and younger (11–14) boys and girls provide accounts of everyday lives and life histories. Although losing close relationships was the most common stressor, many of the participants’ resilience strategies centered on their connections to others. Participants cultivated ‘relatedness’, nurturing relationships that took on kinship qualities. Within these relationships, youth participants acted more responsibly and/or developed a sense of competency and self-worth because of others’ reliance on them.     

Twenty five on: Yet another version of cognitive dissonance theory?

The aim of this article is to highlight, 25 years on, the innovations of Festinger's theory of dissonance as regards its conception of cognitive functioning. Analysis of the dissonance ratio, on the basis of which Festinger evaluated the total amount of dissonance D/(D + C) gives rise to three propositions: (1) The total amount of dissonance is evaluated on the basis of a particular cognition G. (2) This cognition is neither the denominator, nor the numerator of the dissonance ratio; it is the cognitive expression of an effective conduct. (3) No presupposition is made concerning possible consonance or dissonance-relations between cognitions C and D. Thus reduction in dissonance is not presented as a process that always orients cognitive activity toward greater consistency, but as a rationalization of conduct which may adapt to an increase in certain inconsistencies, and even generate them. This new insight into Festinger's theory may be thought of as a new version that is quite distinct, both from earlier revisions of the theory, and from the various theories of cognitive consistency. It is hoped, moreover, that it will provoke reflection concerning the current orientatlons of cognitivism in social psychology.     

Touch, compliance, and awareness of tactile contact

Many experimental studies have shown that touch increases compliance with a request; however, the difference between the effect of touch on compliance between participants who notice and those who do not notice such contact remains in question. An experiment was conducted in which a female confederate asked 368 female smokers to give her a cigarette. In the Touch condition, when making her request, the confederate slightly touched the participant on her forearm. Analysis showed the touch was associated with significantly higher compliance to the request, and a difference was evident in the Touch condition between subjects who had noticed the tactile contact and those who had not.     

When a compliance without pressure strategy fails due to a minority dissenter: A case of “behavioral conversion”

While a strategy of compliance without pressure (Joule, 1987) had the effect of inducing almost all of a group of smoking subjects to stop smoking first for 18 hours then for 3 days, simply observing someone (an accomplice) break his or her own initial agreement to abstain from smoking for 18 hours was enough to bring about a substantial reduction in the willingness of other subjects to later abstain for 3 days. However, subjects did not follow the lead of the accomplice immediately, and persisted in their agreement to abstain for 18 hours. This pattern of indirect, but not direct influence, suggests that there may be a type of minority influence at work here that represents a sort of behavioral conversion.     

Tabacco deprivation: The foot-in-the-door technique versus the low-ball technique

The present experiment was aimed at comparing the efficiency of the foot-in-the-door technique (Freedman and Fraser, 1966) to that of the low-ball technique (Cialdini Bassett, Cacioppo and Miller, 1978). Subjects were requested to abstain from smoking for 18 hours. The results demonstrated the superiority of the low-ball technique. An original method of operationalizing the low-ball technique (the use of intermediate behaviours) is presented herein.     

Practicing and arguing for abstinence from smoking: A test of the double forced compliance paradigm

An experiment was conducted within a new paradigm for Festinger's theory of dissonance (1957): the double forced compliance paradigm (Joule, 1986a). Double compliance was used to test dissonance reduction following the execution of not just one, as in the classical paradigm, but two forced compliance behaviours. The first behaviour involved abstinence from smoking, and the second, writing a text for or against smoking. Based on the radical conception of the theory of dissonance (Beauvois and Joule, 1981; Joule, 1986b), subjects were expected to find tobacco deprivation more difficult after having written a text against smoking than before, and easier after having written a text in favour of smoking. The results confirmed these predictions.     

Behavioural conversion in a compliance paradigm: A replication and a refinement

While a compliance strategy induced almost all subjects to agree to forego first a lunch and then a dinner and the following breakfast, simply observing an accomplice break his commitment to forego lunch was enough to produce a significant reduction in subjects' commitment to forego two meals, even though the effect was not immediate. This pattern of influence, similar to a ‘behavioural conversion’, appeared if the accomplice had first agreed to the initial request and only later refused to continue, but not if he refused to make the commitment at the outset.     

Cognitive dissonance,double forced compliance,and commitment

Double forced compliance situations are studied to analyse how attitudes change after the performance of two behaviours, rather than just one as in standard forced (or induced) compliance situations. In the present experiment, subjects were asked to execute two successive counterattitudinal behaviours: writing an essay in favour of selective admission to the third year of university (first behaviour) and giving a convincing speech in favour of selective admission (second behaviour). The first behaviour was always performed in a high‐commitment context (free choice, publicness, and consequences), whereas the second was performed in a high‐commitment context as well as in a low‐commitment context (free choice, anonymity, and no consequences). The following hypotheses were tested. (1) If the second behaviour is performed in a high‐commitment context, it will increase the dissonance induced by the first. (2) If the second behaviour is performed in a low‐commitment context, it will decrease the dissonance induced by the first. The results confirmed both hypotheses, which comply with the radical version of dissonance theory (Beauvois & Joule, 1996 , 1999 ). As a whole, these results are incompatible with competing theories of Festinger's theory of dissonance (1957), and in particular with self‐perception and impression‐management theories. Copyright © 2003 John Wiley & Sons, Ltd.