Affective facilitation and inhibition of cultural influences on reasoning

Research in South Korea and the United States examined how affective states facilitate or inhibit culturally dominant styles of reasoning. According to the affect-as-information hypothesis, affective cues of mood influence judgements by serving as embodied information about the value of accessible inclinations and cognitions. Extending this line of research to culture, we hypothesised that positive affect should promote (and negative affect should inhibit) culturally normative reasoning. The results of two studies of causal reasoning supported this hypothesis. Positive and negative affect functioned like “go” and “stop” signals, respectively, for culturally typical reasoning styles. Thus, in happy (compared to sad) moods, Koreans engaged in more holistic reasoning, whereas Americans engaged in more analytic reasoning.     

Using humor to increase COVID-19 vaccination intention for the unvaccinated: The moderating role of trust in government

Since COVID-19 was declared a global pandemic, scholars and practitioners have put much effort into testing effective advertising strategies for COVID-19 vaccinations. Guided by humor theories, this study aimed to examine (1) the effect of humor on persuading COVID-19 vaccination and (2) the moderating role of trust in government for the unvaccinated population. Across two studies (college students and general adult populations), for lower trust in government individuals, through greater public service advertisement (PSA) processing depth and believability, there was a higher vaccination intention after the humor (non-humor) advertisement. For higher trust in government individuals, there was evidence that the vaccination intention was lowered after the humor (vs. non-humor) message through lowered PSA processing depth and believability. This study expands humor theory into testing COVID-19 vaccination messages while considering an individual psychological factor, trust in the government, that has emerged as an essential determinant to COVID-19 messaging. The contributions to COVID-19 vaccination advertising strategy and advertising to the unvaccinated population, in general, are discussed.     

Affective facilitation and inhibition of cultural influences on reasoning

Research in South Korea and the United States examined how affective states facilitate or inhibit culturally dominant styles of reasoning. According to the affect-as-information hypothesis, affective cues of mood influence judgements by serving as embodied information about the value of accessible inclinations and cognitions. Extending this line of research to culture, we hypothesised that positive affect should promote (and negative affect should inhibit) culturally normative reasoning. The results of two studies of causal reasoning supported this hypothesis. Positive and negative affect functioned like "go" and "stop" signals, respectively, for culturally typical reasoning styles. Thus, in happy (compared to sad) moods, Koreans engaged in more holistic reasoning, whereas Americans engaged in more analytic reasoning.     

Visual search proceeds concurrently during the attentional blink and response selection bottleneck

It is well known that human information processing comprises several distinct subprocesses—namely, the perceptual, central, and motor stage. In each stage, attention plays an important role. Specifically, a type of attention—perceptual attention—operates to detect and identify a sensory input. Following this, another class of attention—central attention—is involved in working memory encoding and response selection at the central stage. While perceptual attention and central attention are known to be separate, distinct processes, some researchers reported findings that loading central attention postponed the deployment of perceptual attention needed to perform a spatial configuration search. We tested whether a similar pattern of results would emerge when a different kind of search task is used. To do so, we had participants perform a visual-search task of searching for a feature conjunction target, taxing perceptual attention while they are engaged in central processes, such as working memory encoding and response selection. The results showed that perceptual processing of conjunction search stimuli could be carried out concurrently with central processes. These results suggest that the nature of the concurrent visual search process is a determinant responsible for the dynamic relationship between perceptual attention deployed for visual search and central attention needed for working memory encoding and response selection.