PROMPTING ONE LOW-FAT,HIGH-FIBER SELECTION IN A FAST-FOOD RESTAURANT

Evidence increasingly links a high-fat, low-fiber diet to coronary heart disease and certain site cancers, indicating a need for large-scale dietary change. Studies showing the effectiveness of particular procedures in specific settings are important at this point. The present study, using an A-B-A-B design and sales data from computerized cash registers, replicated and extended previous work by showing that inexpensive prompts (i.e., signs and fliers) in a national fast-food restaurant could increase the sales of salads, a low-fat, high-fiber menu selection. Suggestions also are made pertinent to more widespread use of the procedures.     

SUBLIMINAL EXPOSURE TO DEATH-RELATED STIMULI INCREASES DEFENSE OF THE CULTURAL WORLDVIEW

Abstract— Three experiments reported here provide empirical support for the hypothesis derived from terror management theory that unconscious concerns about death motivate allegiance to cultural beliefs, Study 1, contrasted exposure to a subliminal death-related stimulus, a standard mortality-salience treatment, and a neutral subliminal stimulus, and found that both the subliminal and the standard reminder of mortality led to more favorable evaluations of people who praised subjects' cultural worldview and more unfavorable evaluations of those who challenged it Study 2, replicated this finding by comparing the effects of exposure to subliminal death stimuli and subliminal pain stimuli. Study 3, contrasted subliminal death stimuli, supraliminal death stimuli, and subliminal pain stimuli and found that only subliminal death stimuli produced these effects.     

Orientation in cognitive maps

In 14 experiments, subjects had to “point to” surrounding environmental locations (targets) while imagining themselves in a particular spot facing in various directions (orientations). The spatial information was either committed to memory (cognitive maps) or directly presented on each trial in the visual or tactile modality. Reaction times (RT) indicated that orientation shifts were achieved through mental rotation in the visual task, but not in the cognitive map or tactile tasks. Further, in the latter two tasks targets were located most quickly when they were adjacent to or opposite the imagined orientation. Several explanations of this finding were tested. Various aspects of the data suggest that cognitive maps are not strictly holistic, but consist of orientation-specific representations, and—at least in part—of relational propositions specific to object pairs.     

Memory for multidimensional source information

Source memory may comprise recollection of multiple features of the encoding episode. To analyze the simultaneous representation and retrieval of those multiple features, a multinomial memory model is presented that measures memory for crossed dimensions of source information. The first experiment investigated the validity of the new model. The model showed an excellent statistical fit to empirical data, and the parameters of multidimensional source memory were sensitive to manipulations of source similarity on distinct dimensions. The second experiment used the model to test the hypothesis that source memory for individual context attributes is stochastically related in the case of conscious recollection but independent in the case of familiarity-based recognition judgments. The prediction was supported by the introduction of a "remember"-"know" distinction in a multidimensional source memory test.     

Dying to be thin: the effects of mortality salience and body mass index on restricted eating among women

Following terror management theory, the authors suggest women's striving to attain a thin physique is fueled in part by existential concerns. In three studies, women restricted consumption of a nutritious but fattening food in response to reminders of mortality (mortality salience; MS). When conducted in private (Study 1), this effect was found among women but not men; when replicated in a group setting in which social comparison was likely (Studies 2 and 3), only women who were relatively less successful attaining the thin ideal (i.e., high body mass index; BMI) restricted eating after MS. In Study 3, MS caused high BMI women to perceive themselves as more discrepant from their ideal thinness; this perceived failure mediated the effects of MS and BMI on eating behavior. Findings are discussed from a self-regulatory framework, which considered in the context of pressures for women to be thin, can shed light on health risk behavior.     

A time to tan: proximal and distal effects of mortality salience on sun exposure intentions

According to the dual defense model of terror management, proximal defenses are engaged to reduce the conscious impact of mortality salience, whereas thoughts of death outside of conscious awareness motivate distal defenses aimed at maintaining self-esteem. Two experiments examined these ideas by assessing women's intentions to engage in tanning-related behavior. In Study 1, when concerns about death (relative to dental pain) were in focal attention, participants increased intentions to protect themselves from dangerous sun exposure. In contrast, when thoughts about death were outside of focal attention, participants decreased interest in sun protection. In Study 2, participants primed to associate tanned skin with an attractive appearance responded to mortality concerns outside of focal attention with increased interest in tanning products and services. These findings are discussed in relation to the dual-defense model of terror management, societal determinants of self-esteem, and implications for health risk and promotion.     

The effect of midazolam on implicit and explicit memory in category exemplar production and category cued recall

Transfer-appropriate processing theory (Roediger, Weldon, & Challis, 1989) proposes that dissociations between performance on explicit and implicit memory tests arise because these tests often rely on different types of information processing (e.g., perceptual processing vs conceptual processing). This perspective predicts that implicit and explicit memory tasks that rely primarily on conceptual processing should show comparable results, not dissociations. Numerous studies have demonstrated such similarities. It is, however, possible that these results arise from explicit memory contamination of performance on implicit memory tasks. To address this issue, an experiment was conducted in which participants were administered the sedative midazolam prior to study. Midazolam is known to create a temporary, but dense, period of anterograde amnesia. The effects of blocking stimulus materials by semantic category at study and generation at study were investigated on category exemplar production and category-cued recall. The results of this study demonstrated a dissociation of the effects of midazolam on category exemplar production and category-cued recall. Specifically, midazolam reduced the effect of blocking stimulus materials in category-cued recall, but not in category exemplar production. The differential effect of midazolam on explicit and implicit memory is at odds with transfer-appropriate processing theory and suggests that theories of memory must distinguish the roles of different types of conceptual processing on implicit and explicit memory tests.     

Countermanding saccades: evidence against independent processing of go and stop signals

In a stop signal paradigm, subjects were instructed to make a saccade to a visual target appearing left or right of the fixation point. In 25% of the trials, an auditory stop signal was presented after a variable delay that required the subject to inhibit the saccade. Observed saccadic response times in stop failure trials were longer than predicted by Logan and Cowan's (1984) race model. Saccadic response time and amplitude decreased with the time between stop signal presentation and saccade execution, suggesting an inhibitory effect between the stop signal and the go signal processes that is not compatible with an independent race assumption. Moreover, countermanding a saccade was more difficult when stop and go signals appeared at the same location.