Treating stimuli as a random factor in social psychology: a new and comprehensive solution to a pervasive but largely ignored problem

Throughout social and cognitive psychology, participants are routinely asked to respond in some way to experimental stimuli that are thought to represent categories of theoretical interest. For instance, in measures of implicit attitudes, participants are primed with pictures of specific African American and White stimulus persons sampled in some way from possible stimuli that might have been used. Yet seldom is the sampling of stimuli taken into account in the analysis of the resulting data, in spite of numerous warnings about the perils of ignoring stimulus variation (Clark, 1973; Kenny, 1985; Wells & Windschitl, 1999). Part of this failure to attend to stimulus variation is due to the demands imposed by traditional analysis of variance procedures for the analysis of data when both participants and stimuli are treated as random factors. In this article, we present a comprehensive solution using mixed models for the analysis of data with crossed random factors (e.g., participants and stimuli). We show the substantial biases inherent in analyses that ignore one or the other of the random factors, and we illustrate the substantial advantages of the mixed models approach with both hypothetical and actual, well-known data sets in social psychology (Bem, 2011; Blair, Chapleau, & Judd, 2005; Correll, Park, Judd, & Wittenbrink, 2002).     

Visual search enhances subsequent mnemonic search

We examined how the performance of a visual search task while studying a list of to-be-remembered words affects subsequent memory for those words by humans. Previous research had suggested that episodic context encoding is facilitated when the study phase of a memory experiment requires, or otherwise encourages, a visual search for the to-be-remembered stimuli, and theta-band oscillations are more robust when animals are searching their environment. Moreover, hippocampal theta oscillations are positively correlated with learning in animals. We assumed that a visual search task performed during the encoding of words for a subsequent memory test would induce an exploratory state that would mimic the one that is induced in animals when performing exploratory activities in their environment, and that the encoding of episodic traces would be improved as a result. The results of several experiments indicated that the performance of the search task improved free recall, but the results did not extend to yes–no or forced choice recognition memory testing. We propose that visual search tasks enhance the encoding of episodic context information but do not enhance the encoding of to-be-remembered words.     

The effect of culture and self‐construals on predispositions toward verbal communication

This study tested the effects of culture and self‐construals (i.e., independence and interdependence) on predispositions toward verbal communication. For the purpose of this study, we focused on two main areas of verbal communication predispositions: (a) communication apprehension and (b) argumentativeness. In our path model, we expected that culture‐level individualism increases one's construal of self as independent, which, in turn, leads to a higher degree of argumentativeness and a lower level of communication apprehension. We also expected that culture‐level individualism decreases one's construal of self as interdependent, which, in turn, leads to a lower degree of argumentativeness and a higher level of communication apprehension. Data to test the model were drawn from undergraduates (N=539) studying in Korea, Hawaii, and mainland U.S. The data were partially consistent with the theoretical predictions made. The implications of the results for theory and practice are discussed.     

Aerobic Fitness Is Associated With Cognitive Control Strategy in Preadolescent Children

The authors used a conditional accuracy function (CAF) method to compute the mean accuracy of multiple reaction time ranges, to investigate the association between aerobic fitness and the utilization of cognitive control strategy during preadolescence. Thirty-eight higher- and lower-fit children were grouped according to their cardiorespiratory capacity (VO_2max) and completed a modified flanker task. Seventeen young adults were recruited as a reference group of maturation. The results showed that higher-fit children exhibited an adult-like performance pattern, and demonstrated increased overall response accuracy compared to lower-fit children, with a disproportionally larger increase in individual responses when the time allowed for discriminative processing was constrained. These findings suggest that aerobic fitness is associated with enhanced cognitive control and development of a more proactive control strategy during flanker task in preadolescent children.     

The effects of implicit anxiety on the performance of skin self‐examinations

This study examined the effects of implicit anxiety on the performance of skin self‐examinations. It was hypothesized that implicit anxiety would contribute to the prediction of skin self‐examinations beyond the contributions of variables suggested by social‐cognitive models of health behavior. In addition, it was hypothesized that implicit anxiety's impact on self‐examinations would not be influenced by deliberative cognition about efficacy. To test these hypotheses, 128 participants completed measures of explicit anxiety, self and task efficacy, and an implicit associations test designed to measure implicit anxiety. As expected, self‐examination behavior was better predicted when implicit anxiety was added to models containing explicit anxiety and efficacy. Furthermore, thoughts about efficacy did not moderate the effects of implicit anxiety on self‐examination behavior.     

Modeling stimulus variation in three common implicit attitude tasks

We explored the consequences of ignoring the sampling variation due to stimuli in the domain of implicit attitudes. A large literature in psycholinguistics has examined the statistical treatment of random stimulus materials, but the recommendations from this literature have not been applied to the social psychological literature on implicit attitudes. This is partly because of inherent complications in applying crossed random-effect models to some of the most common implicit attitude tasks, and partly because no work to date has demonstrated that random stimulus variation is in fact consequential in implicit attitude measurement. We addressed this problem by laying out statistically appropriate and practically feasible crossed random-effect models for three of the most commonly used implicit attitude measures—the Implicit Association Test, affect misattribution procedure, and evaluative priming task—and then applying these models to large datasets (average N = 3,206) that assess participants’ implicit attitudes toward race, politics, and self-esteem. We showed that the test statistics from the traditional analyses are substantially (about 60 %) inflated relative to the more-appropriate analyses that incorporate stimulus variation. Because all three tasks used the same stimulus words and faces, we could also meaningfully compare the relative contributions of stimulus variation across the tasks. In an appendix, we give syntax in R, SAS, and SPSS for fitting the recommended crossed random-effects models to data from all three tasks, as well as instructions on how to structure the data file.     

Effects of Instructor Attractiveness on Learning

Although a considerable body of research has examined the impact of student attractiveness on instructors, little attention has been given to the influence of instructor attractiveness on students. This study tested the hypothesis that persons would perform significantly better on a learning task when they perceived their instructor to be high in physical attractiveness. To test the hypothesis, participants listened to an audio lecture while viewing a photograph of instructor. The photograph depicted either a physically attractive instructor or a less attractive instructor. Following the lecture, participants completed a forced choice recognition task covering material from the lecture. Consistent with the predictions; attractive instructors were associated with more learning. Finally, we replicated previous findings demonstrating the role attractiveness plays in person perception.