Go with the flow: How children's persuasion knowledge is associated with their state of flow and emotions during advergame play

This study investigates children's persuasion knowledge towards an advergame. Based on the theory of limited capacity and the PAD dimensions of emotions (i.e. pleasure, arousal and dominance), we propose a model in which persuasion knowledge is associated with game flow, and in which game flow is subsequently related to self‐reported player emotions. To test this model, 200 respondents between 7 and 12 years old were asked to play an advergame and to complete a survey addressing self‐reported emotions, persuasion knowledge and game flow. Structural equation modelling partially confirms our model. Both managerial and ethical implications are discussed in the paper. Copyright © 2015 John Wiley & Sons, Ltd.     

Enacting Actuarial Fairness in Insurance: From Fair Discrimination to Behaviour-based Fairness

ABSTRACT

In line with developments in the personalisation of risk, the idea that insurance products should above all be ‘fair’ to the policyholders is increasingly voiced by commentators. The performativity thesis in Science and Technology Studies usually used to study economic markets can be used to investigate different enactments of ‘actuarial fairness’ in insurance practice. Actuarial fairness functions as a technical economic concept and was coined by the neoclassical micro-economist Kenneth Arrow (1921–2017). Faced with anti-discrimination legislation, the insurance industry has, since the 1980s, advanced the principle of actuarial fairness to legitimise their medico-actuarial technologies to discriminate between risk groups. In the absence of this actuarial fairness, it is assumed that dynamics of adverse selection—derived from neoclassical assumptions about economic actors— will result in the bankruptcy of insurance providers. The paradigmatic case of Fairzekering, a showcase of contemporary behaviour-based personalisation in car insurance, demonstrates an important shift in how actuarial fairness is enacted through behaviour-based calculative devices. Here, policyholders are enacted as being personally in control of their driving style while an interactive discount-infrastructure is set up to provide real-time feedback to incentivize policyholders towards ‘good behaviour.’ This enactment of behaviour-based fairness simultaneously implies a shift in the enactment of the economic actors involved, constitutive of the making of new economic ideas in behavioural economics.     

Condom use by prostitutes: behavior,factors and considerations

119 female prostitutes were interviewed over the period July 1990-March 1991 about their sex behavior and condom use, their working attitude, and perception of risk in an attempt to combine qualitative and quantitative research methods to gain insight into the determinants of condom use in prostitution by putting high or low risk taking behavior into context. The participants were recruited from different regions of the Netherlands, of mean age 29.8 years, and had been working in the field for an average 6.8 years. Most of the 28% of participants who did not have Dutch nationality were from Germany or Latin America. Health locus of control and attributions concerning an unpleasant proceeding of client contacts were assessed by means of item lists. Prostitutes were identified as either consistent condom users, selective risk takers, or risk takers. Consistent condom users used condoms on all occasions, selective risk takers used condoms for vaginal sex with all but a few selected clients, and risk takers seeing no possibility of consistently getting clients to use a condom for vaginal sex used condoms the least frequently. 78% were consistent users, 11% were selective risk takers, and 11% were risk takers. Protection behavior was found to be linked to working attitude. Condom use is most likely among women with a moderately positive, yet businesslike, working attitude, and least likely among those with a negative working attitude and when there is no positive identification with the professional group. It appears that health locus of control is of no influence on protection style, but risk takers attribute an unpleasant proceeding of client contacts significantly more to powerlessness and helplessness. The authors conclude that the objective situation of women influences condom use at least as strongly as subjective motivations.     

Interpreting Survey Questions About Sexual Aggression in Cross-Cultural Research: A Qualitative Study with Young Adults from Nine European Countries

Examining equivalence in the interpretation of survey items on sexual assault by participants from different cultures is an important step toward building a valid international knowledge base about the prevalence of sexual aggression among young adults. Referring to the theoretical framework of contextualism, this study presents qualitative data from semi-structured interviews with 128 young adults from nine EU countries on their understanding of survey items from the Sexual Aggression and Victimization Scale (SAV-S). The measure had previously been used to collect quantitative data on the prevalence of sexual aggression perpetration and victimization in the same countries that had yielded substantial differences in the rates of victimization and perpetration between countries. Based on the methodological approach of a mixed research design, the current study was conducted as a follow-up to the quantitative study with a new sample to explore whether systematic differences in the interpretation of the survey items in the different countries might explain part of the variation in prevalence rates. The interviews showed that participants from the nine countries interpreted the items of the SAV-S in a similar way and as intended by the authors of the scale. Systematic differences between men and women in interpreting the survey items were revealed. Implications of the findings for conducting survey research on sexual aggression across cultures are discussed.     

Understanding the Relationship Between Mothers’ Attitudes Toward Television and Children’s Television Exposure: A Longitudinal Study of Reciprocal Patterns and the Moderating Role of Maternal Stress

This two-wave panel study among mothers (N = 508) of children between ages six months and six years investigated a) the possibility of a reciprocal relationship between mothers’ attitudes toward television and children’s television viewing, and b) the conditional probability of this reciprocal relationship. Two-wave multigroup cross-lagged analyses provided evidence for reciprocal patterns that depend on the level of maternal stress. The findings indicated that mothers’ attitudes toward television predicted children’s subsequent television viewing among non-stressed mothers, but not among stressed mothers. Children’s television viewing predicted mothers’ subsequent negative attitudes toward television among stressed mothers, but not among non-stressed mothers. Implications for the role of parents’ attitudes regarding children’s television viewing are discussed.     

Young adolescents' advertising literacy and purchase intention in social network games: Influence of perspective taking and need for cognition

Social network games (SNGs) are popular online venues for young adolescents. The aim of this study is to examine how individual traits, need for cognition (NFC) and perspective taking (PT), are related to young‐adolescents' conceptual (i.e. understanding selling and persuasive intentions) and attitudinal (i.e. critical attitude) advertising literacy in these SNGs. The current study also examines how a child's conceptual and attitudinal advertising literacy is related to purchase intentions after seeing advertising in an SNG. In total, 781 young adolescents (aged 10–14 years) took part in our study. First, participants were shown a 5‐min video clip of an SNG including advertising. After watching the video clip, the participants completed a questionnaire about, among others, NFC, PT, conceptual advertising literacy, attitudinal advertising literacy and purchase intentions. NFC was found predictive of children's understanding of the selling and persuasive intent of SNG advertising. This means that children who score higher on the NFC scale are also more likely to have a higher conceptual knowledge of SNG advertising. PT was found to negatively influence children's critical attitude towards SNG advertising. As expected, critical attitude towards advertising was negatively related to purchase intentions. Finally, purchase intention was only partially related to conceptual advertising literacy. Copyright © 2016 John Wiley & Sons, Ltd.