Transfer of value from fit

People experience regulatory fit when they pursue a goal in a manner that sustains their regulatory orientation (E. T. Higgins, 2000). Five studies tested whether the value experienced from regulatory fit can transfer to a subsequent evaluation of an object. In Studies 1 and 2, participants gave the same coffee mug a higher price if they had chosen it with a strategy that fit their orientation (eager strategy/promotion; vigilant strategy/prevention) than a strategy that did not fit. Studies 3-5 investigated possible mechanisms underlying this effect. Value transfer was independent of positive mood, perceived effectiveness (instrumentality), and perceived efficiency (ease), and occurred for an object that w as independent of the fit process itself. The findings supported a value confusion account of transfer.     

Bonus of rebate?: the impact of income framing on spending and saving

All income increases a person's absolute wealth, but consumption decisions may be based more heavily on perceived changes in wealth. Change is computed by comparing a current state with a former state, and we predicted that people would be more likely to spend income framed as a gain from a current wealth state than income framed as a return to a prior state. Four experiments confirmed this prediction on people's memory for spending of a government tax rebate (Experiment 1), on unobtrusive self‐report measures of spending an unexpected windfall (Experiments 2 and 3), and on actual spending on items for sale in a laboratory experiment (Experiment 4). These results can be explained, at least in part, by the reference points implied in the framing of income (follow‐ups to Experiments 1 and 4). Discussion focuses on implications for the consumption of other commodities, assessments of risk, and government tax policies. Copyright © 2006 John Wiley & Sons, Ltd.     

The personality of familiar and significant people: the lay perceiver as a social-cognitive theorist

When are perceivers guided more by implicit social-cognitive theories of personality and when more by trait theories? As perceivers become more familiar with a person they infer relatively more psychological mediating variables (e.g., construals, goals) that underlie the person's behavior and relatively fewer broad, uncontextualized traits such as aggressive or friendly (Study 1). The effects of familiarity are moderated by the importance of the target to perceivers (Study 2). Specifically, perceivers make relatively more inferences using mediating variables and fewer inferences with traits as the target becomes more familiar, if and only if the target plays an important role in their lives. The findings indicate that psychological mediating variables play a significant role in lay perceptions of people and specify conditions in which perceiver's function like implicit social-cognitive theorists, namely, when the perceived is familiar and important to the perceiver.     

Promotion and prevention choices between stability and change

Two situations involving choice between stability and change were examined: task substitution, which deals with choosing between resuming an interrupted activity and doing a substitute activity, and endowment, which deals with choosing between a possessed object and an alternative object. Regulatory focus theory (E. T. Higgins, 1997, 1998) predicts that a promotion focus will be associated with openness to change, whereas a prevention focus will be associated with a preference for stability. Five studies confirmed this prediction with both situational induction of and chronic personality differences in regulatory focus. In Studies 1 and 2, individuals in a prevention focus were more inclined than individuals in a promotion focus to resume an interrupted task rather than do a substitute task. In Studies 3-5, individuals in a prevention focus, but not individuals in a promotion focus, exhibited a reluctance to exchange currently possessed objects (i.e., endowment) or previously possessed objects.     

Temporal course of perceived auditory duration

A series of experiments explored the temporal course of the perceived duration of an auditory stimulus. A backward recognition masking paradigm was utilized, in which the subject was to determine which of two target durations was presented on a given trial. The target tone was followed, after a variable silent intertone interval, by a masking tone which could assume one of three possible durations. Identification of the long target was found to improve consistently with increases in the intertone interval. In contrast, identification of the short target was as accurate at the short as at the long intertone intervals. Blocking the intertone interval across experimental sessions eliminated these differences between the two target tones. Performance on both the long and the short target tones improved monotonically with increases in the intertone interval. When masking tone duration was randomized within an experimental session, identification of the long (short) target was most accurate with the longer (shorter) masking tone. Blocking the duration of the masking tone across experimental sessions eliminated the effect of the duration of the mask, but did not alter any of the other results. A model, proposed to account for the results, assumes that the percept of target duration grows over time, and can be terminated by the onset of the masking tone. The masking tone also acts to lengthen the perceived duration of the target tone, and this lengthening is a direct function of the duration of the masking tone.     

A bidimensional model of pitch in the recognition of melodies

Pitch can be conceptualized as a bidimensional quantity, reflecting both the overall pitch level of a tone (tone height) and its position in the octave (tone chroma). Though such a conceptualization has been well supported for perception of a single tone, it has been argued that the dimension of tone chroma is irrelevant in melodic perception. In the current study, melodies were subjected to structural transformations designed to evaluate the effects of interval magnitude, contour, tone height, and tone chroma. In two transformations, the component tones of a melody were displaced by octave intervals, either preserving or violating the pattern of changes in pitch direction (melodic contour). Replicating previous work, when contour was violated perception of the melody was severely disrupted. In contrast, when contour was preserved the melodies were identified as accurately as the untransformed melodies. In other transformations, a variety of forms of contour information were preserved, while eliminating information for absolute pitch and interval magnitude. The level of performance on all such transformations fell between the levels observed in the other two conditions. These results suggest that the bidimensional model of pitch is applicable to recognition of melodies as well as single tones. Moreover, the results argue that contour, as well as interval magnitude, is providing essential information for melodic perception.     

Imagining how you'd feel: the role of motivational experiences from regulatory fit

The authors propose that how people imagine they would feel about making a choice is affected not only by the outcome's anticipated pleasure or pain but also by regulatory fit. Regulatory fit occurs when people pursue a goal in a manner that sustains their regulatory state and it intensifies the motivation to pursue that goal. Considering positive outcomes fits a promotion focus more than a prevention focus, whereas the reverse is true for negative outcomes. Thus, it is proposed that anticipating a desirable choice is more intensely positive for promotion than prevention, and anticipating an undesirable choice is more intensely negative for prevention than promotion. The results of three studies support these predictions. Studies 2 and 3 also demonstrate that motivational intensity underlies the stronger responses. Thus, to understand fully what it means to feel good or bad about a prospective choice, motivational experiences from regulatory fit must be considered.     

Promotion and prevention focus on alternative hypotheses: implications for attributional functions

Five studies examined hypothesis generation and discounting in causal attribution from the perspective of regulatory focus theory (E. T. Higgins, 1997, 1998). According to this theory, a promotion focus is associated with generating more and simultaneously endorsing multiple hypotheses, whereas a prevention focus is associated with generating only a few hypotheses and selecting 1 hypothesis from a given set. Five studies confirmed these predictions for both situationally induced and chronic individual differences in regulatory focus. In Studies 1, 2, and 3, individuals in a promotion focus generated more hypotheses than individuals in a prevention focus. In Studies 4 and 5, individuals in a promotion focus discounted explanations in light of alternatives less than individuals in a prevention focus. Study 5 also found that in a promotion focus, person explanations were generalized across situations less than in a prevention focus.     

Achievement orientations from subjective histories of success: Promotion pride versus prevention pride

A new task goal elicits a feeling of pride in individuals with a subjective history of success, and this achievment pride produces anticipatory goal reactions that energize and direct behavior to approach the task goal. By distinguishing between promotion pride and prevention pride, the present paper extends this classic model of achievement motivation. Regulatory focus theory (Higgins, 1997 ) distinguishes between a promotion focus on hopes and accomplishments (gains) and a prevention focus on safety and responsibilities (non‐losses). We propose that a subjective history of success with promotion‐related eagerness (promotion pride) orients individuals toward using eagerness means to approach a new task goal, whereas a subjective history of success with prevention‐related vigilance (prevention pride) orients individuals toward using vigilance means to approach a new task goal. Studies 1–3 tested this proposal by examining the relations between a new measure of participants' subjective histories of promotion success and prevention success (the Regulatory Focus Questionnaire (RFQ)) and their achievement strategies in different tasks. Study 4 examined the relation between participants' RFQ responses and their reported frequency of feeling eager or vigilant in past task engagements. Study 5 used an experimental priming technique to make participants temporarily experience either a subjective history of promotion success or a subjective history of prevention success. For both chronic and situationally induced achievement pride, these studies found that when approaching task goals individuals with promotion pride use eagerness means whereas individuals with prevention pride use vigilance means. Copyright © 2001 John Wiley & Sons, Ltd.