Reliability among Senior Managers of the Marlowe–Crowne Short-Form Social Desirability Scale

The majority of scholarly management studies are based on self-report surveys. Consequently, the need to control for social desirability response is important, although few management studies in fact include the use of relevant scales commonly incorporated in psychology research. The full Marlowe–Crowne scale is disaffectingly long for senior-manager sample usage, so one of its short forms is more practical. However, the reliability of the most popular of these, the Strahan–Gerbasi scale, has not been tested with senior-manager samples. This study tests the scale amongst several senior-manager samples and finds it consistently lacks adequate reliability and unidimensionality.     

Happiness, Materialism, and Religious Experience in the US AND SINGAPORE

This study examines relationships between three central human concepts. From national probability samples of adults in the United States and in Singapore, we measured happiness, materialism (operationalized as the three sub-scales of possession-defined success, acquisition centrality, and acquisition as the pursuit of happiness), and religious experience (using three scales measuring intrinsic religiosity, extrinsic religiosity, and religion as quest). It was expected and found that happiness is negatively related to overall materialism in both the US and in Singapore, although happiness" relationship with the three materialism sub-scales was mixed. We observed that adults in Singapore are less happy and more materialistic than those in the US It was expected that happiness would have a positive relationship with intrinsic religiosity and extrinsic religiosity, but a negative relationship with religion as quest. Though our results largely support these hypotheses, they produce some unexpected differences between the two countries and across the three religiosity dimensions. We conclude that happiness is not associated with people's material accumulation but with their perceived inner world. And happy people see their religion not so much as something they do as what they are.     

The Love that Binds: Transnational Relationships in Sex Work

The maintenance of long-term relationships between sex workers and their clients involves the management and balance of intimacy and a business relationship and requires both parties to constantly negotiate their roles and expectations. In this study, I focus on how they interpret these relationships. The data used are from in-depth interviews and participant observation collected from August 2004 through August 2007. I identify three factors affecting these relationships: distance apart, affairs and social bond. While older lovers yield a certain amount of control and power over their younger partners, the latter can convert older lovers’ emotional attachment, sense of responsibility, familial involvement, and sense of pride to currencies used to increase their bargaining power.     

Negotiating the Cultural Steps in Developing an Online Intervention for Korean American Intimate Partner Violence

Korean American (KA) immigrants experiencing intimate partner violence (IPV) underutilize existing services, but instead rely on KA clergy for assistance. However, there had not yet been an intervention curriculum developed for KA clergy to help them address IPV in their congregations. There was a lack of understanding regarding what needed to be included in an intervention curriculum for KA clergy, as well as the most effective form of curriculum design and delivery for such an intervention. This article discusses the process of developing an online IPV intervention curriculum for KA clergy to increase their capacity for IPV prevention and intervention within their congregations. Researchers developed Korean Clergy for Healthy Families by incorporating feedback from expert consultants and engaging study participants. The result is an IPV curriculum that speaks to participants’ cultural values and religious beliefs, and identifies barriers KA clergy experience when confronted with IPV. Specific steps to assist those who would want to develop culturally appropriate interventions are provided.     

Males Prefer Younger Females: Age Preference Among Online Daters in the Dominican Republic

Previous research has found that online daters show a trend in age preference, with males seeking females younger than themselves and females seeking males older than themselves. These studies covered a wide geographic area but not in the Caribbean. To contribute to the literature, we examine online daters’ age preferences in the Dominican Republic. Our statistical analyses show that similar gendered age preferences exist among Dominican online daters even after controlling for their ages. On average, Dominican males prefer younger partners and the reverse is true for females. While there might be cultural differences in different countries affecting the extent and degree of age preferences, the consistent difference by sex underscores the challenges faced by older females in the online dating market.     

Contesting and Maintaining Hegemonic Masculinities: Gay Asian American Men in Mate Selection

Masculinity is a prized commodity in mate selection among gay men. However, few studies systematically examine how gay Asian American men interpret their form of masculinity in the context of mate selection. Using data from in-depth interviews with 37 Asian Americans, I study how they interpret and negotiate their form of masculinity within a racialized gender hierarchy. The results show gay Asian American men maintain the hegemonic masculinity frame in the negotiation of their desirability and desires. Concurrently, they also attempt to reframe their masculinity to contest the subordination of their form of masculinity. Ironically, their alternate frame still maintains a gendered hierarchy whereby masculinity is still preferred over femininity, even as it contests the racialized hegemonic masculinity frame.     

“Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing,content creation,and reviews”

Companies consider social media‐based consumer engagement behaviors such as sharing, content creation, and reviews for brands as more valuable than “liking” or consuming brand content. Studies show that branded content shared or created by consumers on social media may drive more brand awareness and loyalty than “likes” (Adweek, 2013). Global companies are increasingly focusing their efforts on motivating consumer‐driven content creation (e.g., Coca‐Cola #shareacoke and Apple #ShotoniPhone; Sprout Index, 2018). However, marketing practitioners are only recently beginning to understand social media audiences who engage in such activities (Adweek, 2018). This study posits that human values can be used to identify and segment audiences for social media‐based valuable brand activities. Three online surveys were conducted with Facebook, Twitter, and Instagram users (ages 18–34) on Amazon Mechanical Turk (N = 491). The relationship between social media users' values and their reported social media activities was examined. Findings indicate that the human values examined (conservation, self‐enhancement, openness to change and self‐transcendence) are significant drivers of valuable brand‐related social media activities. Companies should address conservation‐driven users in order to elicit brand sharing and creation activities. Companies should target conservation‐driven users for sharing promotions, self‐enhancement‐driven users for sharing informational content and writing of product reviews, and openness to change‐driven users for user‐generated content. Bussinesses should further highlight their corporate social responsibility efforts as a negative relationship is found between users' self‐transcendence values and brand activities. Recommendations are provided on how brandscan address users' values in their social media marketing to motivate sharing of branded content and content creation.     

Swinging Around Stigma: Gendered Marketing of Swingers’ Websites

Most research on swingers focus on the participants of this lifestyle. While research has examined swingers from a relational perspective, few, if any, have specifically examined the sources that facilitated swingers’ networks. In this paper, we are interested in how websites promote themselves and manage such a stigmatized activity. Specifically, we examine what aspects of swinging these websites focus on in order to attract members. Our findings indicate that these websites employ strategies that do not confront the stigma directly. In fact, this approach in and of itself is another strategy to swing around stigma. In addition, these websites are gendered and clearly target heterosexual men.