Choosing a Mate in Television Dating Games: The Influence of Setting,Culture, and Gender

This work examines the influence of setting (TV dating games vs. questionnaires), culture (America vs. Israel), and gender on mate selection. Ordinary men and women, ranging in age from 16 to 24 years, took part in this study as participants in a TV dating game and as questionnaire respondents. A content analysis of 80 dating games from the United States and Israel yielded 258 topical categories (76 from American shows and 182 from Israeli shows) used to screen potential mates. Two hundred and four questionnaires yielded 408 topical categories (200 from American questionnaires and 208 from Israeli questionnaires). Both genders in both countries used physical categories more often in the TV dating games than in the questionnaires. There was an effect of culture: Americans—regardless of setting and gender—employed the physical categories less often than Israelis. There was also a small effect of gender, showing men more often employ physical categories, especially in questionnaires. The results attest to the strength of the mass media capability to reduce gender differences in mate selection, but they do not strongly support Baumeister's theory of female erotic plasticity.Amir Hetsroni has a doctorate in communication from the Hebrew University of Jerusalem. He teaches in the Department of Communication at Tel-Aviv University.     

Associations between television viewing and love styles: an interpretation using cultivation theory

This study evaluated the associations between television viewing and love styles. The Love Attitudes Scale (LAS), based on Lee's love style taxonomy, was administered to a sample of 338 unmarried Israeli students along with questions about TV viewing habits, current involvement in a serious romantic relationship, and marital intentions. A confirmatory factor analysis of the LAS indicated that the expected six-factor solution adequately fit the data. Correlations between individual love styles and TV viewing were small to moderate, ranging from .12 to .29. Scores for Ludus love style correlated positively with viewing of news and general programming. Those for Pragma love style correlated positively with news viewing and negatively with viewing genres frequently including love themes such as soap operas and family drama, while scores for Eros love style positively correlated with watching these love abundant genres. No significant association was found for TV viewing with Storge, Mania, and Agape love styles. Hierarchical regression using demographic variables, love status, and viewing habits mirrored these results, with the unique R2 for Ludus, Pragma, and Eros ranging from 1.8% to 8%, while the total variance accounted for by the models ranged from 12% to 21%. The findings can be interpreted as support for a weak cultivation effect, in which habits in long-term TV viewing among young adults correspond to small to moderate tendencies for particular love styles that thematically relate them. However, because they are correlational, the findings could equally be interpreted in terms of tendencies that exist due to modeling within families and socialization during development.     

Is She an Expert or Just a Woman? Gender Differences in the Presentation of Experts in TV Talk Shows

In order to explore gender differences in the presentation of experts on television this study used a content analysis of 238 h of 64 Israeli talk shows from 2012 where 495 experts took part. Men experts outnumbered women experts in a 1.7:1 ratio. These men were significantly older than the women and tended to have a higher academic rank. The topics on which the experts commentated reflect familiar gender stereotypes with men more likely to talk about security and self defense, politics and economy and women more often talk about body grooming and child care. The results, which partly accord with feminist criticisms that blame the popular media with symbolic annihilation of scholarly women and partly reflect an actual over-representation of men in senior academic ranks, are also analyzed in relation to the findings of studies that looked at the gender of scientists and scholars in fictional TV programming.     

Sexual Content on Mainstream TV Advertising: A Cross-cultural Comparison

A content analysis of 1,785 American ads and 1,467 Israeli ads maps the representation of sexual content on mainstream TV advertising in the two countries. This content appears in less than 5% of the advertisements. Most of it is mild and portrayed in the conservative context of an established relationship. Explicit material, socially discouraged practices, references to sexual responsibility and complete nudity are extremely rare. Israeli advertisements tend to present a higher share of sexual content than American ads, and male models are more likely to be partially nude than female models—but these differences are minor in extent.     

Differences between Jewish–Israeli and Arab–Israeli college students in attitudes toward date selection and sex relations: A research note

Jewish and Arab–Moslem students attending an Israeli college were compared for their date selection criteria and their attitudes toward sexual relations. Questionnaires were completed by 214 Jews and 162 Arabs. Seventy percent of the respondents in both groups were women. Jews (more than Arabs) and males (more than females) showed a greater tendency to mention physical appearance as a selection criterion. In both ethnic groups, women thought that a longer dating period is needed before having sex. However, Jewish females did not differ from Jewish males in their vision of the appropriate age to start having sex, whereas Arab men and women did differ. The findings indicate that Israeli–Arab college students are considerably more traditional than Jewish students in their attitudes toward sex and dating and that the gender differences among Arabs are larger. The results are controlled for religiosity, family status, and financial status.