Developmental sources of implicit attitudes

Explanations for implicit and explicit attitude dissociation have largely focused on causes of explicit attitudes. By contrast, this article examines developmental experiences as potential sources of implicit (more than explicit) attitudes, using attitudes toward smoking and body weight, which have shown dissociation with self-reports. In Study 1, smokers' implicit and explicit attitudes toward smoking were uniquely predicted by their early and recent experiences with smoking, respectively. In Study 2, participants' childhood and current weight uniquely predicted implicit and explicit body weight attitudes, respectively. Furthermore, being raised primarily by a beloved, heavyweight mother predicted proheavy implicit (but not explicit) attitudes. In Study 3, people's reports of pleasant dreams in childhood (but not currently) predicted their implicit attitudes toward dreams. In concert, results provide support for theorizing that implicit and explicit attitudes may stem from different sources of information and are, therefore, conceptually distinct.     

Implicit romantic fantasies and women's interest in personal power: a glass slipper effect?

Three experiments investigated the relationship between women's romantic fantasies and their interest in personal power. Romantic fantasies (associating partners with chivalry and heroism) were assessed using the Implicit Association Test and self-reports. In each experiment, women's implicit romantic fantasies were dissociated with their conscious beliefs. More important, implicit (but not explicit) romantic fantasies negatively predicted women's interest in personal power, including projected income, education goal, interest in high-status jobs, and group leadership appeal. By contrast, men's implicit romantic fantasies were not routinely linked to their interest in personal power. In concert, the findings are consistent with positing a "glass slipper" effect for women that may be an implicit barrier to gender equity.