In a culture where media increasingly permeate everyday life experiences, this study explores where emerging adult interviewees acquire gender norm information and how this information is applied to future gender norm expectations. Qualitative research has considered emerging adults’ future life expectations; however, it has not concurrently explored everyday life gender norm experiences, media gender norm perceptions, and future gender norm expectations in family and career. This study’s 20 in-depth interviews (M age?=?19.05 years) with male and female undergraduate students were analyzed using grounded theory method (GTM). Findings revealed interviewees used everyday life gender norm experiences to support or challenge media gender norm perceptions. The majority of interviewees also perceived media undergoing a “shift” to mirror everyday life gender norm experiences. Additionally, interviewees often discussed childhood everyday life experiences rather than media perceptions when articulating future gender norm expectations. However, while most female interviewees expected to manage future household, childcare, and career responsibilities, male interviewees expected a 50/50 split, to take part in less childcare, and expected future partners to work, contributing to household finances. The discussion considers the ways the interviewees integrated everyday life and media gender norms in conversation, how they may use these realms to shape future expectations, and the consequences that might arise if these expectations are not met.
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