The influence of negative advertising frames on political cynicism and politician accountability

This research examined the influence of negative political advertising frames on the thoughts and feelings people generate in response to campaign advertising. Preparing and conducting this investigation involved the use of a multiple‐method strategy. Content analysis identified two advertising frames (i.e., candidate theme and ad hoc issue advertisements) and two experiments separately induced political cynicism and politician accountability. Three hundred and sixty people participated in the experimental studies, in which they read and responded, using a thought‐listing technique, to candidate theme or ad hoc issue negative advertisements. Results demonstrated that participants were more likely to generate cynical comments and hold politicians accountable for the country's ills when reading candidate theme advertisements than ad hoc issue advertisements. The results indicate that this contributes to a political climate of cynicism and may function to erode the electorate's overall trust in government.     

Some Evident Truths About Conversations in Everyday Relationships All Communications Are Not Created Equal

This article presents a program of studies that map out daily conversations and so establish a geography of everyday communication. A new method (the Iowa Communication Record) is offered to extend research using diary methods and focus the researcher on communication in daily life. Three studies collectively show (a) consistent sex differences in the quality and nature of conversations across different types of relationships, (b) a consistent rank ordering of relationship types that differs from that intuitively included in previous models of relationship formation, and (c) a consistent difference between conversations held on different days of the week, with Wednesdays associated with greater degrees of conflictive communication. Self-disclosure is much less frequent in everyday life than assumed on the basis of laboratory work, and the predominant form of communication in intimate relationships is not only nonintimate but not simply distinguishable from communication in other relationship types. Communication quality distinguishes female from male partners, suggesting that previous findings on preference for female partners are truly founded in communication variables, which have previously been underrated. The article shows that closer attention must in future be paid to communicative variations created by daily events and circumstances, and the role of routine communication in daily life must be explored in future studies of social participation.