Nonword repetition stimuli for Vietnamese-speaking children

Nonword repetition (NWR) has been a widely used measure of language-learning ability in children with and without language disorders. Although NWR tasks have been created for a variety of languages, minimal attention has been given to Asian tonal languages. This study introduces a new set of NWR stimuli for Vietnamese. The stimuli include 20 items ranging in length from one to four syllables. The items consist of dialect-neutral phonemes in consonant–vowel (CV) and CVC sequences that follow the phonotactic constraints of the language. They were rated high on wordlikeness and have comparable position segments and biphone probabilities across stimulus lengths. We validated the stimuli with a sample of 59 typically developing Vietnamese–English bilingual children, ages 5 to 8. The stimuli exhibited the expected age and length effects commonly found in NWR tasks: Older children performed better on the task than younger children, and longer items were more difficult to repeat than shorter items. We also compared different scoring systems in order to examine the individual phoneme types (consonants, vowels, and tones) and composite scores (proportions of phonemes correct, with and without tone). The study demonstrates careful construction and validation of the stimuli, and future directions are discussed.     

A stochastic model of consideration set sizes

This paper proposes a new model of consideration set sizes, which relies on a stochastic modelling approach to better understand data patterns. The paper combines the Poisson distribution with the lognormal distribution proposed by Hauser and Wernerfelt (1990) to create the Poisson lognormal (PLN) model of consideration set sizes. An advantage of PLN is that it allows variance within a given individual consumer. This is a crucial factor for brand managers who wish to choose a particular market to promote their brand, as a higher within‐individual variance suggests that there is more chance for a consumer to change their consideration set size, whereas a lower within‐individual variance indicates that a consumer tends to stick to his/her consideration set size. The paper then uses 10 datasets including service, durable and fast‐moving consumer goods across four countries to validate the new model and compare it with the lognormal model. The results show that PLN gives a good fit to these data. It outperforms the lognormal model. The average mean absolute percentage error of the PLN model is 12 per cent, whereas that of the lognormal model is 26 per cent. For managerial implications, the paper proposes a better tool to help brand managers analyse the nature and intensity of competition that is facing their brands. Also, relying on its stochastic element, the proposed model can help brand managers predict future brand consideration by their consumers, as well as evaluate any change in brand consideration, caused by marketing activity such as sales promotion and advertising. Copyright © 2014 John Wiley & Sons, Ltd.     

Corpora of Vietnamese Texts: Lexical effects of intended audience and publication place

This article has two primary aims. The first is to introduce a new Vietnamese text-based corpus. The Corpora of Vietnamese Texts (CVT; Tang, 2006a) consists of approximately 1 million words drawn from newspapers and children's literature, and is available online at www.vnspeechtherapy.com/vi/CVT. The second aim is to investigate potential differences in lexical frequency and distributional characteristics in the CVT on the basis of place of publication (Vietnam or Western countries) and intended audience: adult-directed texts (newspapers) or child-directed texts (children's literature). We found clear differences between adult- and child-directed texts, particularly in the distributional frequencies of pronouns or kinship terms, which were more frequent in children's literature. Within child- and adult-directed texts, lexical characteristics did not differ on the basis of place of publication. Implications of these findings for future research are discussed.     

Issues in Professional Training to Implement Evidence‐based Parenting Programs: The Preferences of Indigenous Practitioners

Indigenous children have elevated risk for poor health, behavioural, emotional, and social outcomes. Significant evidence exists that parenting programs can reduce family risk factors and improve outcomes for children and families; however, mainstream programs have had slower uptake in Indigenous communities than other communities. Culturally sensitive delivery of evidence‐based programs can enhance engagement of parents, yet the development of a workforce to deliver programs to Indigenous parents faces many obstacles. This project seeks to identify professional training processes that enhance Indigenous practitioners’ skills and confidence in delivering an evidence‐based parenting program. A survey of trained parenting practitioners via an online practitioner network assessed their views of the training and post‐training support processes they had experienced. Respondents were 57 Indigenous and 720 non‐Indigenous practitioners from 15 countries. Most training processes were rated equally helpful by Indigenous and non‐Indigenous practitioners. However, several training processes were identified as important for the delivery of culturally competent training, such as tailoring the pace of training and simplifying the language in teaching resources. Practitioners with higher ratings of the helpfulness of peer support following training reported higher program uptake and implementation. Qualitative themes also focused on the helpfulness of program resources, and having a peer support network and mentoring. Increasing access to appropriate, flexibly delivered training and post‐training support for Indigenous professionals will support the development of a skilled workforce with local knowledge and connections, and further increase the reach of evidence‐based services in Indigenous communities.     

Using latent class analysis to identify aggressors and victims of peer harassment

This study used latent class analysis (LCA) to identify and classify individuals into aggressor and victim latent classes. Participants were over 2,000 sixth grade students who completed peer nomination procedures that identified students who had reputations as perpetrators and/or victims of physical, verbal, or relational harassment. Results showed five latent classes. Consistent with previous research, LCA identified latent classes of victims, aggressors, and socially adjusted students. However, rather than a single aggressive-victim subgroup, LCA identified latent classes of highly-victimized aggressive-victims and highly-aggressive aggressive-victims. Comparisons showed differences in mean profiles and classification criteria between LCA and traditional dichotomization approaches. Adjustment outcomes showed that highly-victimized aggressive-victims generally experienced greater negative psychological and social adjustment outcomes than highly-aggressive aggressive-victims. Implications of these findings for better assessment of victim and aggressor subgroups were discussed.     

Valuing the contribution of ultra-light buyers

Ultra-light buyers, those who, on average, buy a brand once a year or less, are important by number and their contribution to brand purchase occasions. The initial research, however, was limited in scope and did not measure the contribution of these buyers to sales volume or value. By examining over 850 brands in almost 60 categories, we identify that ultra-lights make up 62% of a brand's buyer base over 5 years and contribute 32% of purchase occasions and 31% of sales volume and value. In line with previous findings that brands with higher loyalty exhibit more repeat purchases and thus fewer ultra-light buyers and private label brands often exhibit higher than expected loyalty for their market share—we find the prevalence of ultra-light buyers is higher for national brands than private labels, likely reflecting the higher loyalty often observed for private labels. We also find no difference in ultra-light buyers' contribution between high and low-price brands, indicating that price is not a significant factor affecting the contribution of ultra-light buyers. Finally, we find that both growing and declining brands have fewer ultra-lights than stable brands. As growth occurs via increasing penetration and loyalty, for growing brands, new buyers may be more ‘light’ than ‘ultra-light’ in terms of their loyalty; while for declines, these findings imply that there are not enough ultra-light buyers to maintain brand sales. A failure to recruit ultra-light buyers may be very dangerous for brand health.