Local Opposition to the Construction of a Nuclear Power Station: Differential Salience of Impacts1

This study examined attitudes among 290 residents of three villages in South-West England toward proposals to build a nuclear power station nearby. Respondents were split into four groups according to whether they were neutral or in favor of a new power station either locally or elsewhere in the UK (Group PN), against one locally but neutral or pro elsewhere (LO), or moderately (MO) or extremely (XO) against a new power station both locally and elsewhere. The perceived impact of a nuclear power station on local life was assessed by 30 items. The PN group expected most benefit or least damage on all 30 items. On a majority of items the mean ratings of the LO group resembled those of the XO's more than did those of the MO's. A stepwise discriminant analysis yielded two interpretable functions. The first reflected a trend over the groups in the order PN-LO-MO-XO and was marked particularly by concern with impact on personal peace of mind. The second fuction discriminated the LO's from the other groups, suggesting that they were relatively less concerned with specifically nuclear risks, but more concerned with environmental conservation.     

Belief and Values in the Nuclear Debate1

A questionnaire was administered to 47 participants attending a workshop on nuclear energy shortly after publication of a report on a proposed nuclear fuel reprocessing plant. Supporters and opponents of the proposed development differed markedly in their estimates of its possible consequences, and of the relative importance of these consequences. They also differed in their endorsement of pro- and anti-nuclear lobbies, and the factors which they felt contributed most to the “quality of life”. Overall, pro-nuclear subjects appear to place emphasis on the economic benefits of nuclear energy, while anti-nuclear subjects appearad more concerned with social and political risks, and regraded alternative energy sources as more viable. It is concluded that an analysis of such attitudinal differences requires a consideration not only of differences in beliefs, but also of differences in belief salience.     

Attitudinal effects of the use of evaluatively biased language

In an experiment to study the effects on attitudes of requiring subjects to use evaluatively biased language, 84 schoolchildren aged 13–14 years completed a questionnaire to measure their attitudes on the issue of adult authority over teenagers, before and after writing an essay on this issue in which they were either required to incorporate words from a list all of which implied a positive evaluation of a pro-authority position or a negative evaluation of an anti-authority position (pro-bias condition), or required to incorporate words where the implied evaluations were reversed (anti-bias condition), or were given no words to incorporate (control condition). Relative to controls, pro-bias subjects showed as a shift towards a more pro position and anti-bias subjects became more anti irrespective of their initial attitudes (pro-bias versus anti-bias comparison, p<.01). However, when tested 6 days later most of this effect had disappeared, particularly in the case of subjects whose initial attitudes were least pro. At this final session, subjects also rated attitude statements on the issue in terms of scales constructed from the pro-bias and anti-bias word lists. In accordance with previous research, the more pro subjects' attitudes, the more they showed greater polarization of judgement on the pro-bias than the anti-bias scales (p<.000l). It is concluded that a person's attitude may be related to the kind of evaluative language he will apply to an issue, and that when a person is induced to use language implying a particular evaluation of an issue, he may change his attitude, at least in the short term, so as to be more congruent with the language he has used.     

Children's strategies in producing three-dimensional relationships on a two-dimensional surface

It is a common task to give children a picture containing implicit depth cues and to require them to extract depth information from it. The cues are always selected from the adult repertoire; little is known about children's production of their own cues. In this experiment, 5- to 10-year-old children were required to draw one object behind another in a situation in which adults invariably produce the further object partially occluded by the nearer. The results were an age-related decline in the tendency to segregate the objects and an increase in the tendency to group the objects using partial occlusion, with a cross-over at 8 years. At all ages some children drew one object inside the boundary of the other. It is argued that the results are composed of two tendencies, a gradual mastery of discrete scaling phenomena (e.g., “up” on the page means “further”) within a given style, and a set of decisions to be made between incompatible styles.     

Attitude formation through exploration: valence asymmetries

The formation of attitudes toward novel objects was examined as a function of exploratory behavior. An initial experiment, in which participants played a computer game that required them to learn which stimuli, when sampled, produced favorable or unfavorable outcomes, demonstrated learning, attitude formation, and generalization to novel objects. The findings also revealed 2 interesting valence asymmetries: a learning asymmetry involving better learning for negatively valenced than positively valenced objects and a generalization asymmetry involving stronger generalization as a function of negative than of positive attitudes. Findings from 4 experiments led to an explanation of the learning asymmetry in terms of information gain being contingent on approach behavior and related the generalization asymmetry to a negativity bias that weighs resemblance to a known negative more heavily than resemblance to a positive.     

Adolescent beliefs about AIDS prevention

Abstract

Four hundred and ten school children, aged between 13 and 16 years, were administered a questionnaire to investigate (a) their perceptions of AIDS and implications of the disease for the victim; (b) beliefs about how best to prevent the spread of disease; (c) sources of information and (d) AIDS relevant topics they would like to learn in school. The results suggested that there were few differences in knowledge or attitude as a function of age, but some significant differences due to sex. Boys were more likely to derogate the AIDS victim compared with girls. In terms of different strategies for prevention, boys were more in favour of “scare” approaches, and girls of information-giving. The success of any AIDS education package may be at least partly determined by individual beliefs about the disease, and preferences for different educational strategies.     

Skin cancer: Assessing perceived risk and behavioural attitudes

Abstract

Measures of attitude concerning exposure to the sun, and judgements of risk and other beliefs concerning skin cancer and four other problems (stomach cancer, deafness, AIDS and sunstroke) were obtained from a questionnaire completed by 176 university students. Subjects also estimated the incidence of each problem using one of three response formats. The highest incidence estimates were obtained when subjects were asked to guess at an absolute number, and the lowest when they used a scale which differentiated between lower frequencies, while grouping higher frequencies into a single response category. The effect of the response scale format, however, did not generalize to other ratings of personal risk. Subjects' ratings of their personal risk, compared with their peers, showed an optimistic bias over the five problems as a whole, particularly for AIDS, but not reliably so in the case of skin cancer. Optimism was inversely related to the amount of thought given to each problem. Men and women did not differ overall in their optimism regarding their own risk of skin cancer. However, differences as a function of gender and optimism were found on various behavioural attitudes. The results are discussed in relation to a tendency of disregard base-rates in subjective risk judgements, unrealistic optimism, and implications for health education.