Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis. Using bibliographic records of JCB from Scopus, this study finds that consumer behaviour research in JCB has grown substantially in terms of collaboration (co-authorships), global reach (countries), productivity (publications), and impact (citations). The major themes explored by consumer behaviour research in JCB include consumer information processing, consumption communities, consumption value, sustainable consumption, intergenerational consumer behaviour, consumer-brand relationship, consumer ethics, and conditional relationships in consumer behaviour. The most recent consumer behaviour research in JCB has considered externalities such as the COVID-19 pandemic and focused on themes such as consumer ethics and sustainable consumption in line with the global movement toward environmental social governance (ESG) and sustainable development goals (SDGs).     

Time-varying decision boundaries: insights from optimality analysis

The most widely used account of decision-making proposes that people choose between alternatives by accumulating evidence in favor of each alternative until this evidence reaches a decision boundary. It is frequently assumed that this decision boundary stays constant during a decision, depending on the evidence collected but not on time. Recent experimental and theoretical work has challenged this assumption, showing that constant decision boundaries are, in some circumstances, sub-optimal. We introduce a theoretical model that facilitates identification of the optimal decision boundaries under a wide range of conditions. Time-varying optimal decision boundaries for our model are a result only of uncertainty over the difficulty of each trial and do not require decision deadlines or costs associated with collecting evidence, as assumed by previous authors. Furthermore, the shape of optimal decision boundaries depends on the difficulties of different decisions. When some trials are very difficult, optimal boundaries decrease with time, but for tasks that only include a mixture of easy and medium difficulty trials, the optimal boundaries increase or stay constant. We also show how this simple model can be extended to more complex decision-making tasks such as when people have unequal priors or when they can choose to opt out of decisions. The theoretical model presented here provides an important framework to understand how, why, and whether decision boundaries should change over time in experiments on decision-making.     

Depth from binocular half-occlusions in stereoscopic images of natural scenes

Over the past two decades psychophysical experiments have firmly established that binocular half-occlusions are useful sources of information for the human visual system. The existing literature has focused on simplified stimuli that have no additional cues to depth, apart from stereopsis. From this large body of work we can be confident that the visual system is able to exploit binocular half-occlusions to aid depth perception; however, we do not know if this signal has any influence on perception when observers view complex stereoscopic stimuli with multiple sources of depth information. This issue is addressed here with the use of stereoscopic images of natural scenes, some of which have been digitally altered to manipulate a major half-occlusion signal. Our results show that depth-ordering judgments for these relatively complex stimuli are significantly affected by the nature of the half-occlusion signal, but only when highly textured surfaces are viewed. Under such conditions, the replacement of a binocular half-occlusion with background texture slows reaction time relative to performance when the occluded region is consistent with the foreground object. This result is specific to conditions when the depth ordering is correct (ie not reversed) and depends upon the size of the half-occlusion. The influence of the half-occlusion information in the presence of potent depth cues such as perspective, texture gradient, shading, and interposition is convincing evidence that this information plays a significant role in human depth perception.     

Increased brain serotonin turnover in panic disorder patients in the absence of a panic attack: reduction by a selective serotonin reuptake inhibitor

Since the brain neurotransmitter changes characterising panic disorder remain uncertain, we quantified brain noradrenaline and serotonin turnover in patients with panic disorder, in the absence of a panic attack. Thirty-four untreated patients with panic disorder and 24 matched healthy volunteers were studied. A novel method utilising internal jugular venous sampling, with thermodilution measurement of jugular blood flow, was used to directly quantify brain monoamine turnover, by measuring the overflow of noradrenaline and serotonin metabolites from the brain. Radiographic depiction of brain venous sinuses allowed differential venous sampling from cortical and subcortical regions. The relation of brain serotonin turnover to serotonin transporter genotype and panic disorder severity were evaluated, and the influence of an SSRI drug, citalopram, on serotonin turnover investigated. Brain noradrenaline turnover in panic disorder patients was similar to that in healthy subjects. In contrast, brain serotonin turnover, estimated from jugular venous overflow of the metabolite, 5-hydroxyindole acetic acid, was increased approximately 4-fold in subcortical brain regions and in the cerebral cortex (P < 0.01). Serotonin turnover was highest in patients with the most severe disease, was unrelated to serotonin transporter genotype, and was reduced by citalopram (P < 0.01). Normal brain noradrenaline turnover in panic disorder patients argues against primary importance of the locus coeruleus in this condition. The marked increase in serotonin turnover, in the absence of a panic attack, possibly represents an important underlying neurotransmitter substrate for the disorder, although this point remains uncertain. Support for this interpretation comes from the direct relationship which existed between serotonin turnover and illness severity, and the finding that SSRI administration reduced serotonin turnover. Serotonin transporter genotyping suggested that increased whole brain serotonin turnover most likely derived not from impaired serotonin reuptake, but from increased firing in serotonergic midbrain raphe neurons projecting to both subcortical brain regions and the cerebral cortex.     

Attending to faces: change detection,familiarization, and inversion effects

We tested detection of changes to eye position, eye color (brightness), mouth position, and mouth color in frontal views of faces. Two faces were presented sequentially for 555 ms each, with a blank screen of 120 ms separating the two. Faces were presented either both upright or both inverted. Measures of detection (d') were calculated for several different degrees of change for each of the four dimensions of change. We first compared results to an earlier experiment that used an oddity design, in which subjects indicated which of three simultaneously viewed and otherwise identical faces had been altered on one of these four dimensions. Subjects in both of these experiments were partially cued, in that they knew the four possible types of changes that could occur on a given trial. The change-detection results correlated well with the oddity data. They confirmed that face inversion had little effect upon detection of changes in eye color, a moderate effect upon detection of eye-position or mouth-color changes, and caused a drastic reduction in the detection of mouth-position changes. An experiment in which uncued and fully cued subjects were compared showed that cueing significantly improved detection of feature color changes, but there was little difference between upright and inverted faces. Full cueing eliminated all effects of inversion. Compared to partial cueing, changes in mouth color were poorly detected by uncued subjects. Last, a change in the frequency of the base (unaltered) face in an experiment from 75% to 40% showed that increased short-term familiarity decreased the detection of eye changes and increased the detection of mouth changes, regardless of face orientation and the type of change made (color or position). We conclude that uncued subjects encode the spatial relations of features more than the colors of features, that mouth color in particular is not considered a relevant dimension for encoding, and that familiarization redistributes attention from more to less salient facial regions. Inversion effects are not simply an exaggeration of the salience effects revealed by withdrawing cueing, but represent an interaction of spatial encoding with salience, in that the greatest inversion effects occur for spatial shifts in less salient facial regions, and can be eliminated through the use of focused attention.     

Religious Perspectives on the Use of Psychopharmaceuticals as an Enhancement Technology

The use of psychopharmaceuticals as an enhancement technology has been the focus of attention in the bioethics literature. However, there has been little examination of the challenges that this practice creates for religious traditions that place importance on questions of being, authenticity, and identity. We asked expert commentators from six major world religions to consider the issues raised by psychopharmaceuticals as an enhancement technology. These commentaries reveal that in assessing the appropriate place of medical therapies, religious traditions, like secular perspectives, rely upon ideas about health and disease and about normal human behavior. But unlike secular perspectives, faith traditions explicitly concern themselves with ways in which medicine should or should not be used to live a “good life”.