Mood effects on attitude judgments: independent effects of mood before and after message elaboration.

This study investigated the independent effects of induced mood on the encoding of persuasive messages and on the assessment of attitude judgments. In Experiment 1, positive or negative mood was induced either before the encoding of a counterattitudinal message or before the assessment of attitude judgments. When mood was induced before message presentation, Ss in a bad mood were more persuaded by strong than by weak arguments, whereas Ss in a good mood were equally persuaded by strong and by weak arguments. When Ss encoded the message in a neutral mood, however, the advantage of strong over weak arguments was more pronounced when Ss were in a good rather than in a bad mood at the time of attitude assessment. In Experiment 2, Ss exposed to a counterattitudinal message composed of either strong or weak arguments formed either a global evaluation or a detailed representation of the message. Positive, negative, or neutral mood was then induced. Ss in a good mood were most likely and Ss in a negative mood least likely to base their reported attitudes on global evaluations.     

Affect and persuasion: Mood effects on the processing of message content and context cues and on subsequent behaviour

Two experiments are reported examining the impact of recipients' mood on the processing of simple, everyday persuasive communications and on subsequent behaviour. Consistent with the general assumption that affective states may inform an individual about the state of its current environment, it was found that positive (as compared to neutral or negative) mood reduced subjects' motivation to systematically process both content information and contextual cues. Specifically, Experiment I demonstrated that, in a field setting, the behaviour of subjects who had been put in a good mood was less likely to reflect differences in message content than the behaviour of neutral mood subjects. Experiment 2 replicated and extended these findings, showing that good mood subjects' behaviour was uninfluenced by content as well as context information, whereas bad mood subjects did make use of both types of information. Subject's cognitive responses and evaluations paralleled the behavioural data. The results are discussed in terms of their compatibility with contemporary models of persuasion, and their implications for future research on mood and persuasion and on the interplay of affect and cognition in general are considered.     

Salience of rape affects self-esteem: The moderating role of gender and rape myth acceptance

In two experiments, conducted in Germany and the U.S.A., it was found that exposure to a rape report lowered self-esteem and positive affect in women who do not accept ‘rape myths’ (stereotypical beliefs which blame the victim and exonerate the rapist; Burt, 1980). Men high in rape myth acceptance (RMA) showed an increase in positive affect and self-esteem as a function of exposure to rape; men low in RMA and women high in RMA were largely unaffected. Both experiments demonstrated that these effects were specific to rape, as opposed to violence in general. These results support the feminist hypothesis that the threat of rape serves the function to exert social control over women and to sustain men's dominance. Potential cognitive mechanisms mediating the observed effects are discussed.     

EEG performance spectral mapping during drug therapy in a patient with schizophrenic psychosis

In a paranoid-hallucinatoric patient with chronic course and acute exacerbation a EEG mapping study during neuroleptic treatment was carried out. The typical changes of the alpha power spectra in schizophrenic psychoses as well the normalization after neuroleptic treatment could be found in the alpha map. The changes were in correlation to the clinical state.     

On the reciprocity of proximity relations

The degree of reciprocity of a proximity order is the proportion, P(1), of elements for which the closest neighbor relation is symmetric, and the R value of each element is its rank in the proximity order from its closest neighbor. Assuming a random sampling of points, we show that Euclidean n-spaces produce a very high degree of reciprocity, $\text{P(1) ≥}\text{1}\text{2}$, and correspondingly low R values, E(R) ≤ 2, for all n. The same bounds also apply to homogeneous graphs, in which the same number of edges meet at every node. Much less reciprocity and higher R values, however, can be attained in finite tree models and in the contrast model in which the “distance” between objects is a linear function of the numbers of their common and distinctive features.     

Differential effects of priming at the encoding and judgment stage

Two experiments investigated whether the direction of priming effects depends on the processing stage at which the individual links the prime to a trait that is applicable to the evaluation of an ambiguously described target person. In line with previous research, it is hypothesized that assimilation effects will emerge when primes are processed in terms of a trait concept that is applicable to the encoding task. However, when the primes are not processed in applicable trait terms, they may still affect subsequent Judgments if the individual recalls the prime when judging the target along a trait dimension. In this case, the primes may serve as an anchor, resulting in contrast effects. Two experiments, in which subjects were primed with names of prototypically nice or hostile famous individuals under instructions that did or did not prompt subjects to process the prime in applicable trait terms, supported these hypotheses. Implications for the emergence of priming effects in everyday social interaction are discussed.     

Motives Don't Matter? Motive Attribution and Counterterrorism Policy

Across three studies, two experiments, and two different countries (Israel and the United States), we examine how perceptions among members of the public regarding the motives of terrorists' influence support for counterterrorist policy. We find that while perceptions that terrorists are motivated by “hatred” (rather than by a “lack of opportunity”—economic or otherwise) strongly correlate with support for harsher counter-tactics, and that these perceptions can be changed by providing information from “experts” on the “true” motivations of the outgroup, these changes in perception do not appear to cause change in support for counterterrorism policy. Our findings suggest that among the public, counterterror policy is not as instrumentally driven as much current research assumes.